Amplitude vs GoodData Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Amplitude GoodData
Starts at Custom Custom
Number of plans 4 2
Free plan
Free trial
Pricing model usage-based custom

Free

$0/mo
  • AI Agents and MCP
  • Product Analytics
  • Agent Analytics
  • Cohort syncs (one time)
  • 2000 AI feedback records
  • 10K monthly session replays
  • Limited Experiments, Guides & Surveys
  • 500 active AI Visibility prompts

Plus

Popular
$0/mo
  • AI Agents and MCP
  • Scale up to 70M Events
  • Custom events and formulas
  • 20 Behavioral cohorts
  • Alerts
  • Heatmaps
  • 1,000 active AI Visibility prompts
  • 2-year data retention

Growth

Custom
  • AI Agents and MCP
  • Advanced Behavioral Exploration
  • Currency conversion
  • Monitoring and Alerts
  • 20K monthly session replays
  • 2,500 active AI Visibility prompts
  • SSO & Project Permissions

Enterprise

Custom
  • AI Agents and MCP
  • Unlimited projects per portfolio
  • Data Access Controls
  • Unlimited Monitoring and Alerts
  • 50K monthly session replays
  • 5,000 active AI Visibility prompts
  • Advanced User Mgmt (incl RBAC)

Professional

Custom
  • Analytics features and BI capabilities
  • Full embedding functionality
  • Multi-tenancy and branding

Enterprise

Custom
  • Custom agents and Agent Builder
  • Context Management and AI governance
  • SLA support and dedicated customer success

Amplitude vs GoodData FAQ

Which one is cheaper?
One or both use custom pricing, so it depends on your specific needs.
Can I use either one for free?
Amplitude has a free plan. GoodData doesn't — you'll need to pay from day one.
How do they charge?
Different approach here. Amplitude uses usage-based pricing, while GoodData goes with custom. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Amplitude: Amplitude plays in the premium tier of the product analytics space, especially once you're past Plus — the custom, opaque pricing on Growth and Enterprise signals they're chasing mid-market and enterprise budgets rather than competing on sticker price with cheaper tools like Mixpanel or PostHog. The startup discount (free year of Growth for small, low-funding teams) is a clear wedge to hook companies early before they scale into paid seats. GoodData: With zero public pricing and no free trial, GoodData positions itself as an enterprise-grade, sales-led platform rather than a self-serve tool competing on price. They're chasing mid-market to large companies embedding analytics into their own products, not startups comparison-shopping against Metabase or Looker Studio.

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