Amplitude vs GoodData Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Free
- AI Agents and MCP
- Basic Product Analytics
- Cohort syncs (one time)
- 2000 AI feedback records
- 10K monthly session replays
- Limited Experiments, Guides & Surveys
- 500 active AI Visibility prompts
Plus
Popular- AI Agents and MCP
- Scale up to 70M Events
- Custom events and formulas
- 20 Behavioral cohorts
- Alerts
- Heatmaps
- 1,000 active AI Visibility prompts
- 2-year data retention
Growth
- AI Agents and MCP
- Advanced Behavioral Exploration
- Currency conversion
- Monitoring and Alerts
- 20K monthly session replays
- 2,500 active AI Visibility prompts
- SSO & Project Permissions
Enterprise
- AI Agents and MCP
- Unlimited projects per portfolio
- Data Access Controls
- Unlimited Monitoring and Alerts
- 50K monthly session replays
- 5,000 active AI Visibility prompts
- Advanced User Mgmt (incl RBAC)
Professional
- Analytics features and BI capabilities
- Full embedding functionality
- Multi-tenancy and branding
- Analytics Catalog
- IDE Extension
- React and Python SDK for Gen AI
- Amazon Redshift, Azure SQL, Databricks, Google BigQuery, Greenplum, Microsoft SQL Server, PostgreSQL, Snowflake, Synapse SQL, Vertica, and more
- Data blending across multiple sources
- Fully managed SaaS on AWS, Azure
- Single sign-on (SSO)
- Data centers include US, EU, Australia, Canada*, Singapore*, India*, Japan*, and Middle East* (*on demand)
- Unlimited number of self-service reports and dashboards
- Custom dashboard plugin extensions
- Custom themes and branding per customer
- Custom domain URL
- Localized display language
- Governed content publishing across tenants
- Smart Search for easy discovery
- Forecasting and Clustering capabilities
- Technical support
- Whitelabeling
- iFrame, Web Components, and APIs for embedding
- React SDK for building custom UIs
- Python SDK for backend management
- Semantic layer supporting reusable, resilient, and context-aware metrics
- Built-in multitenancy with hierarchical workspaces
- Declarative API for all metadata definitions
- Open-source metadata and lifecycle management tooling (coming soon)
- Environments
- SOC 2 certification
- GDPR, and ISO 27001 compliance
- Cache results
- FlexQuery storage
Enterprise
- Custom agents and Agent Builder
- Context Management and AI governance
- SLA support and dedicated customer success
- AI Assistant with 20+ Analytics Skills
- Dashboard Copilot
- Summarization Copilot
- Custom Agents
- Agent Builder
- Analytics Catalog
- AI Memory
- AI Knowledge
- Semantic Quality Agent
- Anomaly Detection
- Key Driver Analysis
- Forecasting
- Clustering
- AI Usage Analytics
- Observability
- BYOLLM
- MCP Server with 30+ Tools
- A2A Protocol
- IDE Extension
- React and Python SDK for Gen AI
- Amazon Redshift, Azure SQL, Databricks, Google BigQuery, Greenplum, Microsoft SQL Server, PostgreSQL, Snowflake, Synapse SQL, Vertica, and more
- Data blending across multiple sources
- Fully managed SaaS on AWS, Azure
- Single sign-on (SSO)
- Dedicated cluster
- Data centers include US, EU, Australia, Canada*, Singapore*, India*, Japan*, and Middle East* (*on demand)
- Multi-region deployment
- Self-hosted deployment
- Unlimited number of self-service reports and dashboards
- Custom dashboard plugin extensions
- Custom themes and branding per customer
- Custom domain URL
- Localized display language
- Governed content publishing across tenants
- Smart Search for easy discovery
- Forecasting and Clustering capabilities
- Technical support
- Dedicated customer success manager
- 99.5% guaranteed uptime SLA
- Onboarding support
- Whitelabeling
- iFrame, Web Components, and APIs for embedding
- React SDK for building custom UIs
- Python SDK for backend management
- Semantic layer supporting reusable, resilient, and context-aware metrics
- Built-in multitenancy with hierarchical workspaces
- Declarative API for all metadata definitions
- Open-source metadata and lifecycle management tooling (coming soon)
- Usage analytics
- Environments
- CI/CD — Data product management
- SOC 2 certification
- GDPR, and ISO 27001 compliance
- WCAG AA Accessibility
- SAML and multiple OIDC
- Audit log
- HIPAA
- FedRAMP
- Data blending across multiple sources
- FlexConnect functionality to build self-service connectors
- FlexConnect embedded connection logic
- Data embedding
- Ontology extraction
- Direct and Import modes
- Cache results
- FlexQuery storage
- Vector store
- Knowledge graphs
Amplitude vs GoodData FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Amplitude has a free plan. GoodData doesn't — you'll need to pay from day one.
- How do they charge?
- Different approach here. Amplitude uses usage-based pricing, while GoodData goes with custom. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Amplitude: They're threading the needle between Mixpanel (comparable usage-based model) and more expensive enterprise BI tools — not the cheapest option in product analytics, but the startup discount program signals they're actively trying to win early-stage companies before Mixpanel or PostHog does. The $0 Plus entry point is a direct shot at lowering the barrier to land in growing teams. GoodData: Full custom pricing with no free tier or trial puts them squarely in the premium, sales-led segment — they're not competing on accessibility or self-serve. They're going after mid-market and enterprise buyers who are already committed to embedded analytics as a strategic investment, competing with the likes of Sisense and Qlik rather than Metabase or Looker Studio.
Keep tabs on both.
We'll monitor pricing changes for Amplitude and GoodData and let you know when something moves.