Amplitude vs Segment Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Free
- AI Agents and MCP
- Product Analytics
- Agent Analytics
- Cohort syncs (one time)
- 2000 AI feedback records
- 10K monthly session replays
- Limited Experiments, Guides & Surveys
- 500 active AI Visibility prompts
Plus
Popular- AI Agents and MCP
- Scale up to 70M Events
- Custom events and formulas
- 20 Behavioral cohorts
- Alerts
- Heatmaps
- 1,000 active AI Visibility prompts
- 2-year data retention
Growth
- AI Agents and MCP
- Advanced Behavioral Exploration
- Currency conversion
- Monitoring and Alerts
- 20K monthly session replays
- 2,500 active AI Visibility prompts
- SSO & Project Permissions
Enterprise
- AI Agents and MCP
- Unlimited projects per portfolio
- Data Access Controls
- Unlimited Monitoring and Alerts
- 50K monthly session replays
- 5,000 active AI Visibility prompts
- Advanced User Mgmt (incl RBAC)
Customer Data Pipeline
- Collect and unify real-time events with customer data in the warehouse
- Send customer data to 700+ apps
- Govern data for quality and compliance
Customer Data Platform
- Unify events and warehouse data into governed, identity‑resolved profiles
- Build AI‑powered audiences from a complete customer view
- Activate profiles across tools to power journeys and campaigns
Amplitude vs Segment FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Amplitude has a free plan. Segment doesn't — you'll need to pay from day one.
- How do they charge?
- Different approach here. Amplitude uses usage-based pricing, while Segment goes with custom. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Amplitude: Amplitude plays in the premium tier of the product analytics space, especially once you're past Plus — the custom, opaque pricing on Growth and Enterprise signals they're chasing mid-market and enterprise budgets rather than competing on sticker price with cheaper tools like Mixpanel or PostHog. The startup discount (free year of Growth for small, low-funding teams) is a clear wedge to hook companies early before they scale into paid seats. Segment: Segment plays premium in the CDP space — there's no free tier, no trial, and no visible pricing, which signals they're chasing mid-market and enterprise buyers who expect a sales conversation anyway. They're not competing with scrappy self-serve tools like RudderStack on price transparency; they're betting their brand and Twilio backing let them win on trust and polish.
Still deciding? See the best Amplitude alternatives or the best Segment alternatives, ranked with verified pricing.
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