Amplitude vs Simple Analytics Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Amplitude | Simple Analytics | |
|---|---|---|
| Starts at | Custom | $20/mo |
| Number of plans | 4 | 3 |
| Free plan | ||
| Free trial | — | |
| Pricing model | usage-based | usage-based |
Free
- AI Agents and MCP
- Basic Product Analytics
- Cohort syncs (one time)
- 2000 AI feedback records
- 10K monthly session replays
- Limited Experiments, Guides & Surveys
- 500 active AI Visibility prompts
Plus
Popular- AI Agents and MCP
- Scale up to 70M Events
- Custom events and formulas
- 20 Behavioral cohorts
- Alerts
- Heatmaps
- 1,000 active AI Visibility prompts
- 2-year data retention
Growth
- AI Agents and MCP
- Advanced Behavioral Exploration
- Currency conversion
- Monitoring and Alerts
- 20K monthly session replays
- 2,500 active AI Visibility prompts
- SSO & Project Permissions
Enterprise
- AI Agents and MCP
- Unlimited projects per portfolio
- Data Access Controls
- Unlimited Monitoring and Alerts
- 50K monthly session replays
- 5,000 active AI Visibility prompts
- Advanced User Mgmt (incl RBAC)
Simple, privacy-friendly analytics
- See your website traffic in seconds
- One-page dashboard, no configuration
- No cookies, no consent banners, no personal data
- EU-hosted and compliant by design
Free for hobby sites
- 1 user
- 5 websites
- 1 month history
- Badge required
Enterprise
Popular- Complete data
- Traffic recovery
- Works with your stack
- Raw data access
- Team reporting
- Enterprise-ready
- Single Sign-On
- Role-based access
- Enterprise SLA
- SOC2 compliance
- Contract reviews
- Looker Studio
- Priority support
- Vendor onboarding
- Data proxy
- Manual invoicing
Amplitude vs Simple Analytics FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Amplitude: They're threading the needle between Mixpanel (comparable usage-based model) and more expensive enterprise BI tools — not the cheapest option in product analytics, but the startup discount program signals they're actively trying to win early-stage companies before Mixpanel or PostHog does. The $0 Plus entry point is a direct shot at lowering the barrier to land in growing teams. Simple Analytics: They're mid-market on price but lead with privacy as the wedge — competing against Google Analytics (free but data-hungry) and pricier privacy players like Fathom or Plausible. The pitch is less 'cheapest option' and more 'fair, transparent pricing for people who refuse to send data to Google.'
Keep tabs on both.
We'll monitor pricing changes for Amplitude and Simple Analytics and let you know when something moves.