Amplitude vs SparkToro Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Amplitude pricing | SparkToro pricing | |
|---|---|---|
| Starts at | Custom | $38/mo |
| Number of plans | 4 | 4 |
| Free plan | ||
| Free trial | — | — |
| Pricing model | usage-based | tiered-usage |
Price is one row. To weigh the features too, use our feature comparison template →
Free
- AI Agents and MCP
- Product Analytics
- Agent Analytics
- Cohort syncs (one time)
- 2000 AI feedback records
- 10K monthly session replays
- Limited Experiments, Guides & Surveys
Plus
Popular- AI Agents and MCP
- Scale up to 70M Events
- Custom events and formulas
- 20 Behavioral cohorts
- Alerts
- Heatmaps
- 2-year data retention
Growth
- AI Agents and MCP
- Advanced Behavioral Exploration
- Currency conversion
- Monitoring and Alerts
- 20K monthly session replays
- SSO & Project Permissions
Enterprise
- AI Agents and MCP
- Unlimited projects per portfolio
- Data Access Controls
- Unlimited Monitoring and Alerts
- 50K monthly session replays
- Advanced User Mgmt (incl RBAC)
Free
- 3 previews/month
- Single user only
- Preview data only
Personal
- 4 reports/month
- Single user only
- All data types
- Custom logo on reports
- MCP Access
Business
Popular- 25 reports/month
- 10 users
- Take Action
- Persona Builder
Agency
- 250 reports/month
- 100 users
- Single Sign-On (SSO)
- SCIM provisioning
- Pay by ACH or wire transfer
Amplitude vs SparkToro FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. Amplitude uses usage-based pricing, while SparkToro goes with tiered-usage. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Amplitude: There's no visible price tag past Plus, which itself signals Amplitude is playing a premium, enterprise-oriented game rather than competing on sticker shock. They're clearly chasing product-led orgs willing to invest serious budget once analytics becomes mission-critical, not scrappy startups comparison-shopping on a pricing page. SparkToro: SparkToro sits mid-market for a niche tool: well above free social listening dashboards, but a fraction of enterprise audience-intelligence suites that run into thousands per month. The Agency tier at $225/mo (or $2,700/yr) is aimed squarely at agencies who'd otherwise pay far more for panel-based research tools like GWI or Audiense.
Still deciding? See the best Amplitude alternatives or the best SparkToro alternatives, ranked with verified pricing.
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