Amplitude vs ThoughtSpot Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Amplitude pricing | ThoughtSpot pricing | |
|---|---|---|
| Starts at | Custom | $25/mo |
| Number of plans | 4 | 5 |
| Free plan | ||
| Free trial | — | |
| Pricing model | usage-based | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Free
- AI Agents and MCP
- Product Analytics
- Agent Analytics
- Cohort syncs (one time)
- 2000 AI feedback records
- 10K monthly session replays
- Limited Experiments, Guides & Surveys
Plus
Popular- AI Agents and MCP
- Scale up to 70M Events
- Custom events and formulas
- 20 Behavioral cohorts
- Alerts
- Heatmaps
- 2-year data retention
Growth
- AI Agents and MCP
- Advanced Behavioral Exploration
- Currency conversion
- Monitoring and Alerts
- 20K monthly session replays
- SSO & Project Permissions
Enterprise
- AI Agents and MCP
- Unlimited projects per portfolio
- Data Access Controls
- Unlimited Monitoring and Alerts
- 50K monthly session replays
- Advanced User Mgmt (incl RBAC)
Essentials
- Dynamic interactive dashboards
- Actionable insights
- From 5 to 50 users
- Up to 25M rows of data
Pro
Popular- AI-powered dashboards and automated insights
- Natural-language search and data exploration
- Spotter AI Agents (25 queries/month per user)
- Up to 1000 users and 250M rows of data
Enterprise
- AI-powered dashboards and automated insights
- Natural-language search and data exploration
- Spotter AI Agents (25 queries/month per user)
- Unlimited users and data
Developer
- Dynamic embeddable AI, dashboards and visualizations
- Industry leading API & SDK
- Up to 10 Users
- Up to 25M Rows of data
Enterprise
- Dynamic embeddable AI dashboards and visualizations
- Natural-language search and data exploration
- Spotter AI Agents with Unlimited LLM tokens
- Analyst Studio for advanced analytics
- Industry leading API & SDK
Amplitude vs ThoughtSpot FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. Amplitude uses usage-based pricing, while ThoughtSpot goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Amplitude: There's no visible price tag past Plus, which itself signals Amplitude is playing a premium, enterprise-oriented game rather than competing on sticker shock. They're clearly chasing product-led orgs willing to invest serious budget once analytics becomes mission-critical, not scrappy startups comparison-shopping on a pricing page. ThoughtSpot: At $25-50/user, ThoughtSpot undercuts legacy BI premium pricing (think Tableau or Looker's enterprise-first posture) while still asking more than bare-bones dashboard tools — they're positioning as the AI-native alternative worth a modest premium over commodity BI. Splitting Analytics and Embedded pricing also shows they're chasing two different buyers: internal data teams and ISVs building analytics into their own products.
Still deciding? See the best Amplitude alternatives or the best ThoughtSpot alternatives, ranked with verified pricing.
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