Amplitude vs ThoughtSpot Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Amplitude | ThoughtSpot | |
|---|---|---|
| Starts at | Custom | $25/mo |
| Number of plans | 4 | 5 |
| Free plan | ||
| Free trial | — | |
| Pricing model | usage-based | hybrid |
Free
- AI Agents and MCP
- Basic Product Analytics
- Cohort syncs (one time)
- 2000 AI feedback records
- 10K monthly session replays
- Limited Experiments, Guides & Surveys
- 500 active AI Visibility prompts
Plus
Popular- AI Agents and MCP
- Scale up to 70M Events
- Custom events and formulas
- 20 Behavioral cohorts
- Alerts
- Heatmaps
- 1,000 active AI Visibility prompts
- 2-year data retention
Growth
- AI Agents and MCP
- Advanced Behavioral Exploration
- Currency conversion
- Monitoring and Alerts
- 20K monthly session replays
- 2,500 active AI Visibility prompts
- SSO & Project Permissions
Enterprise
- AI Agents and MCP
- Unlimited projects per portfolio
- Data Access Controls
- Unlimited Monitoring and Alerts
- 50K monthly session replays
- 5,000 active AI Visibility prompts
- Advanced User Mgmt (incl RBAC)
Essentials
- MCP Connectors for full business context
- Dynamic, interactive dashboards
- Drilldowns with no pre-defined drillpath
- Automated KPI monitoring, anomaly detection & alerts
- Mobile for iOS and Android
- Live pre-built data connections - Snowflake, Databricks, Redshift...
- Row level security, data encryption and data isolation
- Personalized and actionable insights
- Natural language search
- System reporting & modeling
- Single sign-on via SAML, OAuth, and OIDC
- Data prep, mashups, and modeling (Analyst Studio)
- Advanced analysis with SQL, R, and Python (Analyst Studio)
- In-memory data cache (Analyst Studio or Spotcache)
Pro
Popular- Conversational analytics agent
- Data modeling agent
- Dashboard and visualization agent
- Coding agent
- Semantic layer built for agents
- MCP Connectors for full business context
- AI enabled highlights and summaries
- Automated change analysis
- AI-suggested questions and recommendations
- Dynamic, interactive dashboards
- Drilldowns with no pre-defined drillpath
- Automated KPI monitoring, anomaly detection & alerts
- Mobile for iOS and Android
- Live pre-built data connections - Snowflake, Databricks, Redshift...
- Row level security, data encryption and data isolation
- Personalized and actionable insights
- Natural language search
- System reporting & modeling
- Single sign-on via SAML, OAuth, and OIDC
- Unlimited LLM tokens
- Data prep, mashups, and modeling (Analyst Studio)
- Advanced analysis with SQL, R, and Python (Analyst Studio)
- In-memory data cache (Analyst Studio or Spotcache)
- Unlimited Spotter
Enterprise
- Conversational analytics agent
- Data modeling agent
- Dashboard and visualization agent
- Coding agent
- Semantic layer built for agents
- MCP Connectors for full business context
- AI enabled highlights and summaries
- Automated change analysis
- Flexible LLM selection
- AI-suggested questions and recommendations
- Dynamic, interactive dashboards
- Drilldowns with no pre-defined drillpath
- Automated KPI monitoring, anomaly detection & alerts
- Mobile for iOS and Android
- Live pre-built data connections - Snowflake, Databricks, Redshift...
- Row level security, data encryption and data isolation
- Personalized and actionable insights
- Natural language search
- System reporting & modeling
- Single sign-on via SAML, OAuth, and OIDC
- Custom domain config
- Enterprise Support - 1 hr SLA
- Unlimited users
- Unlimited data
- Unlimited permission groups
- Unlimited LLM tokens
- Multi Tenant by Organization
- Advanced data encryption
- VPN & VPC
- Embedded for internal enterprise applications (API & SDK)
- Model Context Protocol (MCP) Server
- Data prep, mashups, and modeling (Analyst Studio)
- Advanced analysis with SQL, R, and Python (Analyst Studio)
- In-memory data cache (Analyst Studio or Spotcache)
- Unlimited Spotter
Developer
- Conversational analytics agent
- Data modeling agent
- Dashboard and visualization agent
- Coding agent
- Semantic layer built for agents
- AI enabled highlights and summaries
- Automated change analysis
- Let AI suggest questions to ask
- Flexible LLM selection
- Dynamic, interactive dashboards
- Drilldowns with no pre-defined drillpath
- Automated KPI monitoring, anomaly detection & alerts
- Mobile for iOS and Android
- Live pre-built data connections - Snowflake, Databricks, Redshift...
- Row level security, data encryption and data isolation
- Natural language search
- Personalized and actionable insights
- Embed data with REST-based API
- Visual Embed SDK
- Custom styles, themes and actions
Enterprise
- Conversational analytics agent
- Data modeling agent
- Dashboard and visualization agent
- Coding agent
- Semantic layer built for agents
- MCP Connectors for full business context
- AI enabled highlights and summaries
- Automated change analysis
- Let AI suggest questions to ask
- Flexible LLM selection
- Dynamic, interactive dashboards
- Drilldowns with no pre-defined drillpath
- Automated KPI monitoring, anomaly detection & alerts
- Mobile for iOS and Android
- Live pre-built data connections - Snowflake, Databricks, Redshift...
- Row level security, data encryption and data isolation
- Natural language search
- Personalized and actionable insights
- Embed data with REST-based API
- Visual Embed SDK
- Custom styles, themes and actions
- System reporting & modeling
- Embedded Single sign-on via SAML, OAuth, and OIDC
- Custom company URL
- Enterprise Support - 1 hr SLA
- Unlimited users
- Unlimited data
- Unlimited permission groups
- Multi Tenant by Organization
- Advanced data encryption
- Data prep, mashups, and modeling (Analyst Studio)
- Advanced analysis with SQL, R, and Python (Analyst Studio)
- In-memory data cache (Analyst Studio or Spotcache)
- Model Context Protocol (MCP) Server
- Unlimited LLM tokens
Amplitude vs ThoughtSpot FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. Amplitude uses usage-based pricing, while ThoughtSpot goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Amplitude: They're threading the needle between Mixpanel (comparable usage-based model) and more expensive enterprise BI tools — not the cheapest option in product analytics, but the startup discount program signals they're actively trying to win early-stage companies before Mixpanel or PostHog does. The $0 Plus entry point is a direct shot at lowering the barrier to land in growing teams. ThoughtSpot: At $25-$50/seat, ThoughtSpot is priced below Tableau and Looker but above self-serve BI tools like Metabase — positioning them as the 'AI-native BI for serious teams who don't want to pay Salesforce prices.' They're clearly targeting mid-market analytics buyers who've been burned by complexity and cost at the top end.
Keep tabs on both.
We'll monitor pricing changes for Amplitude and ThoughtSpot and let you know when something moves.