AnnounceKit vs UserGuiding Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

AnnounceKit UserGuiding
Starts at $89/mo $174/mo
Number of plans 4 3
Free plan
Free trial
Pricing model flat-rate usage-based

Essentials

$89/mo
  • Publishing Posts
  • Standalone Changelog Page
  • All Widget Types
  • Basic Branding
  • Product Roadmap
  • Email Updates
  • Comments & Reactions
  • AI-Powered Post Editor
  • Post Analytics

Growth

$149/mo
  • User Tracking
  • Segmentation
  • Custom Changelog URL
  • Feature Requests
  • Advanced Analytics
  • Unlimited Team Members

Scale

Popular
$399/mo
  • Post Boosters
  • In-app Notifications
  • Multi-Languages
  • Email Digest
  • SMTP
  • Custom CSS
  • Private Changelog Page
  • SSO & SAML

Enterprise

Custom
  • Advanced Team Management (RBAC)
  • Remove AnnounceKit Branding
  • Dedicated Account Manager
  • Private Slack Support Channel
  • SOC 2 & Trust Center Access
  • Annual Security Reviews
  • Custom Invoicing & Contracts

Starter

$174/mo
  • Starting from 2,000 MAU
  • All In-App Onboarding Experiences + AI Assistant
  • Surveys & NPS with AI Insights
  • Analytics Reporting & Segmentation
  • Knowledge Base & Product Updates

Growth

Popular
$349/mo
  • Starting from 2,000 MAU
  • No-Code Event Tracking
  • Advanced Analytics Reporting
  • Private Knowledge Base & Product Updates
  • Feature Request & Roadmap
  • Localization & Auto-Translate
  • Custom Alerts

Enterprise

Custom
  • Custom MAU
  • Unlimited Onboarding Experiences
  • Migration Support
  • Security Audit & Compliance
  • Custom Contract & SLA
  • SAML SSO & Team Member Activity Logs

AnnounceKit vs UserGuiding FAQ

Which one is cheaper?
AnnounceKit starts lower at $89/mo, compared to $174/mo for UserGuiding.
Can I use either one for free?
Neither has a free plan. But AnnounceKit and UserGuiding offer a free trial.
How do they charge?
Different approach here. AnnounceKit uses flat-rate pricing, while UserGuiding goes with usage-based. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. AnnounceKit: Starting at $89/mo, AnnounceKit sits mid-to-premium in the changelog/announcement tool space — not a budget option, closer to a specialized business tool priced for teams that see product communication as a real function. They're clearly not chasing indie hackers or solo devs; the pricing signals a bet on mid-market and growing SaaS companies. UserGuiding: This lands mid-to-premium in the onboarding-software space — pricier than lightweight tools like Userpilot at comparable tiers, but cheaper than enterprise-heavy platforms like Pendo or WalkMe. They're courting scaling SaaS companies that have outgrown DIY tooltips but aren't ready for a six-figure enterprise contract.

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