AnswerThePublic vs KeywordTool.io Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| AnswerThePublic | KeywordTool.io | |
|---|---|---|
| Starts at | $13/mo | $88/mo |
| Number of plans | 3 | 5 |
| Free plan | — | — |
| Free trial | — | — |
| Pricing model | per-seat | flat-rate |
Starter
- 1 user
- 100 searches per month
- 1,000 monthly prompt suggestions
- CPC and search volume data
- Create up to 6 monthly AI articles (NEW)
Growth
Popular- Up to 3 users
- 200 searches per month
- 2,000 monthly prompt suggestions
- CPC and search volume data
- Create up to 35 monthly AI articles (NEW)
Business
- Up to 10 users
- 300 searches per month
- 3,000 monthly prompt suggestions
- CPC and search volume data
- Create up to 80 monthly AI articles (NEW)
Starter
- 50 requests/day
- Search volume data for 50,000 keywords/day
- 12 months historical data
- Web Interface, MCP and API
- All 15 platforms
- Cost per click & competition
- Device breakdown
Growth
Popular- 100 requests/day
- Search volume data for 100,000 keywords/day
- 24 months historical data
- Web Interface, MCP and API
- All 15 platforms
- Cost per click & competition
- Device breakdown
Scale
- 200 requests/day
- Search volume data for 200,000 keywords/day
- 48 months historical data
- Web Interface, MCP and API
- All 15 platforms
- Cost per click & competition
- Device breakdown
Agency
- 400 requests/day
- Search volume data for 400,000 keywords/day
- 48 months historical data
- Web Interface, MCP and API
- All 15 platforms
- Cost per click & competition
- Device breakdown
Enterprise & Custom
- Higher daily request and keyword-volume limits
- Custom API and MCP usage envelopes
- Accommodation for documentation requests and vendor onboarding needs
- International bank transfer payment support
- Any required documentation and internal compliance process support
AnswerThePublic vs KeywordTool.io FAQ
- Which one is cheaper?
- AnswerThePublic starts lower at $13/mo, compared to $88/mo for KeywordTool.io.
- Can I use either one for free?
- Neither has a free plan.
- How do they charge?
- Different approach here. AnswerThePublic uses per-seat pricing, while KeywordTool.io goes with flat-rate. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. AnswerThePublic: At $13-$132/mo they're positioned as the budget-friendly entry point into keyword research tools, undercutting bigger SEO suites like Ahrefs or SEMrush by a wide margin. They're clearly fishing for solo users and small teams who want directional keyword ideas without paying for a full SEO platform. KeywordTool.io: They're priced above entry-level tools like Ubersuggest but well below full-suite platforms like Semrush or Ahrefs — positioning as a specialized, mid-market keyword research tool rather than an all-in-one SEO suite. They're going after teams that don't need rank tracking or backlink data but need serious keyword volume.
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