api.video vs Pictory Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

api.video pricing Pictory pricing
Starts at Custom $29/mo
Number of plans 2 4
Free plan —
Free trial —
Pricing model usage-based per-seat

Price is one row. To weigh the features too, use our feature comparison template →

api.video pricing

Official page

Pay as you go

Custom
  • 100 Upload API calls/min
  • 200 Write API calls/min
  • 500 Read API calls/min
  • Audit Logs (up to 5 days)
  • No isolated storage
  • No security review
  • 99,999% SLA
  • Public Terms
  • Payment options: Credit card, Apple Pay, SEPA (on request), Monthly billing

Enterprise plan

Custom
  • 200 Upload API calls/min
  • 1000 Write API calls/min
  • 2500 Read API calls/min
  • Audit Logs (up to 60 days) & Domain Referrer
  • Isolated storage available
  • Security review included
  • 99.999% SLA + SLA credits
  • Signed MSA, SLA, DPA
  • Payment options: Wire transfer, Annual billing, Payment schedules

Pictory pricing

Official page

Starter

$29/mo
  • 2,400 minutes yr
  • 5 GB storage
  • 1 Brand Kit
  • 720 minutes of ElevenLab's AI voices in 29 languages
  • 5 million videos from Getty Images and Storyblocks
  • No watermark
  • Basic AI Tools
  • Auto-sync of uploaded voice overs

Professional

Popular
$59/mo
  • 7,200 minutes yr
  • 20 GB storage
  • 5 brand kits
  • Unlimited standard voices in 7 languages
  • 1,440 minutes of ElevenLab's AI voices in 29 languages
  • 18 million videos from Getty Images and Storyblocks
  • Custom Avatars
  • Voice Cloning
  • Advanced AI Tools
  • Video summarizations of long videos

Team

$199/mo
  • 21,600 minutes yr
  • 100 GB storage
  • 10 brand kits
  • Unlimited standard voices in 7 languages
  • 2,880 minutes of ElevenLab's AI voices in 29 languages
  • 18 million videos from Getty Images and Storyblocks
  • Team workspace to share assets & collaborate on projects
  • Professional onboarding and team training

Enterprise

Custom
  • Custom video minutes
  • Custom storage
  • Unlimited Brand Kits
  • Unlimited standard voices in 7 languages
  • Custom ElevenLab's AI voices in 29 languages
  • 18 million videos from Getty Images and Storyblocks
  • AI-Generated chapters
  • Quizzes & knowledge checks
  • Clickable CTAs & links
  • SCORM export (LMS Ready)
  • Single Sign On (SSO) - simplified user management

api.video vs Pictory FAQ

Which one is cheaper?
One or both use custom pricing, so it depends on your specific needs.
Can I use either one for free?
api.video has a free plan. Pictory doesn't — though they do offer a free trial.
How do they charge?
Different approach here. api.video uses usage-based pricing, while Pictory goes with per-seat. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. api.video: Free encoding is a clever wedge against competitors like Mux or Cloudinary who charge for processing, making api.video look cheap on-ramp even though storage and delivery costs still accumulate the same way. They're courting developers and lean teams who want to test video infrastructure without a card-required trial, betting usage-based transparency wins over flat SaaS pricing. Pictory: At $29-$199/mo, Pictory sits mid-market — pricier than bare-bones text-to-video tools but cheaper than full-blown enterprise video platforms with custom pricing. They're clearly chasing content marketers and small teams who want professional output without hiring a video editor, not enterprises who'd need the custom-quote tier anyway.

Still deciding? See the best api.video alternatives or the best Pictory alternatives, ranked with verified pricing.

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