api.video vs Pictory Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Pay as you go
- 100 Upload API calls/min
- 200 Write API calls/min
- 500 Read API calls/min
- Audit Logs (up to 5 days)
- No isolated storage
- No security review
- 99.999%
- Public Terms
- Credit Card, Apple Pay, SEPA (on request), Monthly Billing
Enterprise plan
- 200 Upload API calls/min
- 1000 Write API calls/min
- 2500 Read API calls/min
- Audit Logs (up to 60 days) & Domain Referrer
- Isolated storage
- Security Reviews
- 99.999% + SLA credits
- Signed MSA, SLA, DPA
- Wire Transfer, Annual Billing, Payment schedules
Starter
- 2,400 minutes yr
- 5 GB storage
- 1 Brand Kit
- 720 minutes of ElevenLab's AI voices in 29 languages
- 5 million videos from Getty Images and Storyblocks
- No watermark
- Basic AI Tools
- Auto-sync of uploaded voice overs
Professional
Popular- 7,200 minutes yr
- 20 GB storage
- 5 brand kits
- Unlimited standard voices in 7 languages
- 1,440 minutes of ElevenLab's AI voices in 29 languages
- 18 million videos from Getty Images and Storyblocks
- Custom Avatars
- Voice Cloning
- Advanced AI Tools
- Video summarizations of long videos
Team
- 21,600 minutes yr
- 100 GB storage
- 10 brand kits
- Unlimited standard voices in 7 languages
- 2,880 minutes of ElevenLab's AI voices in 29 languages
- 18 million videos from Getty Images and Storyblocks
- Team workspace to share assets & collaborate on projects
- Professional onboarding and team training
Enterprise
api.video vs Pictory FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- api.video has a free plan. Pictory doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. api.video uses usage-based pricing, while Pictory goes with per-seat. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. api.video: Free encoding is the hook that makes them look cheap compared to competitors who meter every processing step, but the real cost lives in storage and delivery at scale. They're positioned to win developers and startups who want to test video infrastructure without upfront commitment, then grow into heavier usage. Pictory: Pictory sits mid-market — not a $10-15/mo bargain-bin tool, but nowhere near premium enterprise video platforms charging four figures. They're clearly targeting solo creators and small teams who want 'good enough AI video' without needing an in-house production budget.
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