How much does Pictory cost?

Paid plans start at $29/mo, going up to $199/mo for larger teams. There's also an Enterprise tier with custom pricing.

Is there a free plan?

No free plan. But there is a free trial, so you can test it out before paying.

Can I try it before paying?

Yes — there's a free trial that lasts 14 days. You don't need a credit card to start.

Is there a discount for annual billing?

Yes — you save up to 41% if you pay annually instead of month-to-month. They also mention: "Save up to 40% with annual billing."

Pictory Pricing (2026)

Flat-rate tiers with a usage ceiling baked in — you're really paying for video minutes per year (2,400 / 7,200 / 21,600). It's a hybrid of seat-based access and consumption limits, so heavy producers will hit the ceiling before they outgrow the feature set.

From $29/mo 4 plans flat-rate Free trial

Starter: $29/mo
Professional: $59/mo
Team: $199/mo
Enterprise: Contact Sales

Verified Jul 26, 2026 Official pricing page

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Starter

$29/mo $25/mo annual

200 video minutes
5 GB storage
1 Brand Kit
60 minutes of ElevenLab's AI voices in 29 languages
5 million videos from Getty Images and Storyblocks
Includes 100 AI credits/mth
No watermark
Basic AI Tools
Auto-sync of uploaded voice overs

Professional

$59/mo $35/mo annual

600 video minutes
20 GB storage
5 brand kits
Unlimited standard voices in 7 languages
120 minutes of ElevenLab's AI voices in 29 languages
18 million videos from Getty Images and Storyblocks
Includes 500 AI credits/mth
Custom Avatars
Voice Cloning
Advanced AI Tools
Video summarizations of long videos

Team

$199/mo $119/mo annual

1800 video minutes
100 GB storage
10 brand kits
Unlimited standard voices in 7 languages
240 minutes of ElevenLab's AI voices in 29 languages
18 million videos from Getty Images and Storyblocks
Includes 2400 AI credits/mth
Team workspace to share assets & collaborate on projects
Professional onboarding and team training

Enterprise

Contact Sales

Custom video minutes
Custom storage
Unlimited Brand Kits
Unlimited standard voices in 7 languages
Custom ElevenLab's AI voices in 29 languages
18 million videos from Getty Images and Storyblocks
Custom AI Credits to Generate Images, Videos, Avatars
AI-Generated chapters
Quizzes & knowledge checks
Clickable CTAs & links
SCORM export (LMS Ready)
Single Sign On (SSO) - simplified user management
Dedicated success manager
Expert video consulting
Uploaded asset indexing
Custom-built templates
Done-for-you video creation
Early access to beta features

AI Pricing Analysis

Pricing Model

Tier Strategy

Starter is for solo creators or experimenters; Professional is the real workhorse tier for individual marketers or content leads who need volume. The jump to Team at $199/mo is a big step — it's built for agencies or in-house teams running multiple projects simultaneously, and the 3x minute allotment is the trigger.

Competitive Positioning

Pictory sits in the mid-market of AI video tools — not as cheap as entry-level tools like Lumen5, not as expensive as full-suite platforms like Synthesia. The 'Exclusive Pictory 2.0 offer' badge on Professional suggests they're actively trying to push users toward that tier, likely competing hard against tools in the $40–$80/mo range.

Growth Lever

Minute limits are the primary pressure valve — once you're churning out regular content, 2,400 minutes/yr on Starter goes fast. The annual discount (up to 40%) plus the bundled expert consultation sweetens the lock-in, nudging monthly users toward annual commits rather than just tier upgrades.

Want the strategist's read on the live page? Read the AI teardown of Pictory's pricing page →

Pictory Pricing FAQ

How much does Pictory cost?: Paid plans start at $29/mo, going up to $199/mo for larger teams. There's also an Enterprise tier with custom pricing.
Is there a free plan?: No free plan. But there is a free trial, so you can test it out before paying.
Can I try it before paying?: Yes — there's a free trial that lasts 14 days. You don't need a credit card to start.
How does the pricing work?: Flat-rate tiers with a usage ceiling baked in — you're really paying for video minutes per year (2,400 / 7,200 / 21,600). It's a hybrid of seat-based access and consumption limits, so heavy producers will hit the ceiling before they outgrow the feature set.
Is there a discount for annual billing?: Yes — you save up to 41% if you pay annually instead of month-to-month. They also mention: "Save up to 40% with annual billing."
Which plan makes sense for me?: Starter is for solo creators or experimenters; Professional is the real workhorse tier for individual marketers or content leads who need volume. The jump to Team at $199/mo is a big step — it's built for agencies or in-house teams running multiple projects simultaneously, and the 3x minute allotment is the trigger.