How much does HeyGen cost?

Paid plans start at $29/mo, going up to $149/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.

Is there a free plan?

Yes. The "Free" plan is free forever, not just a trial. You get 3 videos per month, videos up to 1 min, access to avatar iv — plus 4 more features. It's enough to evaluate the product before upgrading.

Can I try it before paying?

Yes — there's a free trial. You don't need a credit card to start.

Is there a discount for annual billing?

Yes — you save up to 17% if you pay annually instead of month-to-month. They also mention: "Annual billing offers a lower effective monthly rate (Creator: $24/month billed annually vs $29/month)."

HeyGen Pricing (2026)

It's a hybrid of flat-rate tiers and usage-based credits, where credits roughly map to minutes of video generated. Once you hit Pro, you're actually picking a credit tier (not just a plan), so the real unit you're buying is video output volume, not seats or features alone.

From $29/mo 5 plans hybrid Free plan Free trial Best HeyGen alternatives → HeyGen's competitors →

Free: $0/mo
Creator Popular: $29/mo
Pro: $49/mo
Business: $149/mo
Enterprise: Contact Sales

Verified Sep 20, 2026 Official pricing page

Screenshot of HeyGen's pricing page showing its plans and prices — Their pricing page, captured Sep 20, 2026

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14-day free trial

Free

$0/mo

3 videos per month
Videos up to 1 min
Access to Avatar IV
Standard video processing
500+ Stock Video Avatars
1 Custom Video Avatar
30+ languages

Creator

Popular

$29/mo $24/mo annual

Videos up to 30 mins
1080p video export
Extended Avatar IV video generation
Fast video processing
Unlimited Photo Avatars
Watermark removal
Voice Cloning
175+ languages and dialects
Credit rollovers

Pro

$49/mo

Videos up to 30 mins
4K video export
Extended Avatar IV video generation
Faster video processing
Unlimited Photo Avatars
Watermark removal
Customizable monthly usage
Edit & proofread translation script
Access to all Advanced AI models

Business

$149/mo

Videos up to 60 mins
4k video export
Faster video processing
2x more concurrency than Pro
5 Custom Video Avatars
Scale your brand and centralize assets
SAML/ SSO
Centralized billing
Flexible top-up or auto-reload credits
Add team members for $20/seat/month
Workspace collaboration
Video draft commenting & editing
Invites & team management
Interactive Video (Quizzes, Links, more)
SCORM Export
LMS Integrations
Integrations with n8n, Make, Hubspot & Zapier

Enterprise

Contact Sales

Flexible video generation
No video duration max
4k video export
Fastest video processing
Highest concurrency
Multi-workspace control
Proofreader seats for video translation
Centrally manage roles and access
Enterprise-grade security & privacy
SCIM User Provisioning
Team Member MFA
Commercial terms
Priority customer support
Dedicated customer success manager
Tailored onboarding
Enterprise Community access
Invoice billing

Does HeyGen have a free plan?

Yes: the Free plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $29/mo. Paid tiers also come with a free trial, no credit card required.

What the free plan includes

3 videos per month
Videos up to 1 min
Access to Avatar IV
Standard video processing
500+ Stock Video Avatars
1 Custom Video Avatar
30+ languages

AI Pricing Analysis

Pricing Model

Tier Strategy

Free is a sandbox for testing the tech, Creator is for solo creators or marketers dabbling in AI video, and Pro is where serious content teams land once they need higher credit ceilings and better export quality. Business kicks in when companies need multiple people collaborating and brand controls — that's the trigger, not just volume.

Competitive Positioning

HeyGen sits mid-market — pricier than bare-bones AI avatar tools but cheaper than enterprise video platforms like Synthesia at scale. They're courting prosumers and growing marketing teams who've outgrown free tools but aren't ready for a full enterprise video stack.

Growth Lever

Credit limits are the sharpest lever — teams making more than a few videos a month blow through Pro's lower tiers fast and either upgrade credits or move to Business. Seat expansion at $20/seat is the secondary lever once collaboration and brand kits become necessary for multi-person teams.

HeyGen Pricing FAQ

How much does HeyGen cost?: Paid plans start at $29/mo, going up to $149/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
Is there a free plan?: Yes. The "Free" plan is free forever, not just a trial. You get 3 videos per month, videos up to 1 min, access to avatar iv — plus 4 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?: Yes — there's a free trial. You don't need a credit card to start.
How does the pricing work?: It's a hybrid of flat-rate tiers and usage-based credits, where credits roughly map to minutes of video generated. Once you hit Pro, you're actually picking a credit tier (not just a plan), so the real unit you're buying is video output volume, not seats or features alone.
Is there a discount for annual billing?: Yes — you save up to 17% if you pay annually instead of month-to-month. They also mention: "Annual billing offers a lower effective monthly rate (Creator: $24/month billed annually vs $29/month)."
Which plan makes sense for me?: Free is a sandbox for testing the tech, Creator is for solo creators or marketers dabbling in AI video, and Pro is where serious content teams land once they need higher credit ceilings and better export quality. Business kicks in when companies need multiple people collaborating and brand controls — that's the trigger, not just volume.