How much does HeyGen cost?

Paid plans start at $29/mo, going up to $149/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.

Is there a free plan?

Yes. The "Free" plan is free forever, not just a trial. You get 3 videos per month, videos up to 1 min, access to avatar iv — plus 4 more features. It's enough to evaluate the product before upgrading.

Can I try it before paying?

There's no trial per se, but the free plan lets you use the product indefinitely with some limits.

Is there a discount for annual billing?

Yes — you save up to 17% if you pay annually instead of month-to-month. They also mention: "Creator plan costs $24/month if paid annually."

HeyGen Pricing (2026)

It's a hybrid of flat-rate tiers and usage-based credits, where credits translate to video minutes/generations. Pro's pricing scales hard with usage — same feature set, but you're paying for volume anywhere from $49 for 1,000 credits to $4,300 for 100,000, so heavy users basically live on a metered plan wearing a subscription costume.

From $29/mo 5 plans hybrid Free plan Best HeyGen alternatives → HeyGen's competitors →

Free: $0/mo
Creator Popular: $29/mo
Pro: $49/mo
Business: $149/mo
Enterprise: Contact Sales

Verified Aug 23, 2026 Official pricing page

Screenshot of HeyGen's pricing page showing its plans and prices — Their pricing page, captured Aug 23, 2026

Keep up with your competitors, without the manual work.

Outmano tracks pricing, features, roadmaps and reviews across your market, then sends one weekly brief: what changed, and what it means for you.

Track HeyGen free »

Free

$0/mo

3 videos per month
Videos up to 1 min
Access to Avatar IV
Standard video processing
500+ Stock Digital Twins
1 Custom Digital Twin
30+ languages

Creator

Popular

$29/mo $24/mo annual

Videos up to 30 mins
1080p video export
Extended Avatar IV video generation
Fast video processing
Unlimited Photo Avatars
Watermark removal
Voice Cloning
175+ languages and dialects
Credit rollovers

Pro

$49/mo

Videos up to 30 mins
4K video export
Extended Avatar IV video generation
Faster video processing
Unlimited Photo Avatars
Watermark removal
Customizable monthly usage
Edit & proofread translation script
Access to all Advanced AI models

Business

$149/mo

Videos up to 60 mins
4k video export
Faster video processing
2x more concurrency than Pro
5 Custom Digital Twins
Scale your brand and centralize assets
SAML/ SSO
Centralized billing
Flexible top-up or auto-reload credits
Add team members for $20/seat/month
Workspace collaboration
Video draft commenting & editing
Invites & team management
Interactive Video (Quizzes, Links, more)
SCORM Export
LMS Integrations
Integrations with n8n, Make, Hubspot & Zapier

Enterprise

Contact Sales

Flexible video generation
No video duration max
4k video export
Fastest video processing
Highest concurrency
Multi-workspace control
Proofreader seats for video translation
Centrally manage roles and access
Enterprise-grade security & privacy
SCIM User Provisioning
Team Member MFA
Commercial terms
Priority customer support
Dedicated customer success manager
Tailored onboarding
Enterprise Community access
Invoice billing

Does HeyGen have a free plan?

Yes: the Free plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $29/mo.

What the free plan includes

3 videos per month
Videos up to 1 min
Access to Avatar IV
Standard video processing
500+ Stock Digital Twins
1 Custom Digital Twin
30+ languages

AI Pricing Analysis

Pricing Model

Tier Strategy

Free is a sandbox to prove the AI avatar tech works, Creator is the solo content creator or small marketer dipping a toe in, and Pro is where anyone doing regular video output lands once they blow through Creator's caps. Business ($149) is the trigger point for teams needing multiple seats, collaboration, and brand controls — that's less about credits and more about needing to operate as an org rather than a single user.

Competitive Positioning

HeyGen sits mid-to-premium in the AI video generation space — pricier than bare-bones avatar tools but cheaper than hiring a video production shop or enterprise video platforms. They're clearly chasing the prosumer-to-SMB range hard, using the Pro credit ladder to capture power users who'd otherwise churn to a competitor with more generous usage caps.

Growth Lever

Usage is the primary lever — credits gate how much video you can actually produce, so anyone scaling content output gets funneled up the Pro tier's pricing ladder fast. Seats are the secondary lever once you hit Business, where $20/seat/month adds up quickly for any team beyond a handful of users, nudging bigger orgs toward custom Enterprise deals.

HeyGen Pricing FAQ

How much does HeyGen cost?: Paid plans start at $29/mo, going up to $149/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
Is there a free plan?: Yes. The "Free" plan is free forever, not just a trial. You get 3 videos per month, videos up to 1 min, access to avatar iv — plus 4 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?: There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
How does the pricing work?: It's a hybrid of flat-rate tiers and usage-based credits, where credits translate to video minutes/generations. Pro's pricing scales hard with usage — same feature set, but you're paying for volume anywhere from $49 for 1,000 credits to $4,300 for 100,000, so heavy users basically live on a metered plan wearing a subscription costume.
Is there a discount for annual billing?: Yes — you save up to 17% if you pay annually instead of month-to-month. They also mention: "Creator plan costs $24/month if paid annually."
Which plan makes sense for me?: Free is a sandbox to prove the AI avatar tech works, Creator is the solo content creator or small marketer dipping a toe in, and Pro is where anyone doing regular video output lands once they blow through Creator's caps. Business ($149) is the trigger point for teams needing multiple seats, collaboration, and brand controls — that's less about credits and more about needing to operate as an org rather than a single user.