How much does Kapwing cost?

Paid plans start at $24/mo, going up to $64/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.

Is there a free plan?

Yes. The "Free" plan is free forever, not just a trial. You get unlimited exports with a watermark, export videos up to 4 minutes long, 720p video quality — plus 2 more features. It's enough to evaluate the product before upgrading.

Can I try it before paying?

There's no trial per se, but the free plan lets you use the product indefinitely with some limits.

Is there a discount for annual billing?

Yes — you save up to 33% if you pay annually instead of month-to-month. They also mention: "Annual billing offers a lower per-month price than monthly billing."

Kapwing Pricing (2026)

It's per-seat pricing layered on top of what's really a usage-gated free tier — you're paying for member access, but the tiers themselves are unlocked by export limits, video length, and storage caps rather than seat count alone. No usage-based overages here; it's a flat monthly fee per person once you pick a plan.

From $24/mo 4 plans hybrid Free plan Best Kapwing alternatives → Kapwing's competitors →

Free: $0/mo
Pro Popular: $24/mo
Business: $64/mo
Enterprise: Contact Sales

Verified Sep 20, 2026 Official pricing page

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Screenshot of Kapwing's pricing page showing its plans and prices — Their pricing page, captured Sep 20, 2026

Free

$0/mo

Unlimited exports with a watermark
Export videos up to 4 minutes long
720p video quality
Auto-subtitling (up to 10 mins)
Text to speech (up to 1 mins)

Pro

Popular

$24/mo $16/mo annual

No Kapwing watermark on your creations
Upload files up to 6 GB
Export content in 4K resolution
Create and edit unlimited projects
Export projects up to 2 hours long
Brand Kit and custom fonts
Collaborative shared workspace
100 GB of cloud storage
Auto-subtitling (up to 1,000 mins / month)
Dubbing (up to 50 mins / month)
Even more premium features.

Business

$64/mo $50/mo annual

Create custom voice clones
Lip sync videos
Ability to purchase additional credits
500 GB of cloud storage
Auto-subtitling (up to 4,000 mins / month)
Dubbing (up to 200 mins / month)
Even more premium features.

Enterprise

Contact Sales

Custom billing
Dedicated account manager
Priority customer support
Onboarding & training
SAML single sign-on (SSO)
Custom cloud storage
Custom amount of auto-subtitling
Custom amount of dubbing
Custom usage of generative AI features.
Even more premium features.

Does Kapwing have a free plan?

Yes: the Free plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $24/mo.

What the free plan includes

Unlimited exports with a watermark
Export videos up to 4 minutes long
720p video quality
Auto-subtitling (up to 10 mins)
Text to speech (up to 1 mins)

AI Pricing Analysis

Pricing Model

Tier Strategy

Free is built for casual one-off editing or trying the tool, not for anyone doing recurring work — watermarks and export caps make that clear fast. Pro is the real starting point for solo creators or small teams who need clean exports and more storage, while Business kicks in once multiple people need to collaborate on brand assets, need priority support, or start hitting seat and workspace limits Pro wasn't built for.

Competitive Positioning

Kapwing sits mid-market for online video editors — pricier than bare-bones clip tools but cheaper than full-blown professional suites like Adobe Premiere or even Descript's higher tiers. They're going after teams and marketers who want a fast, browser-based editor without paying for features they'll never touch, not agencies needing pro-grade color grading or timeline depth.

Growth Lever

The annual discount (Pro drops from $24 to $16, Business from $64 to $50) is a clear lever to lock in commitment early rather than let people churn month to month. Beyond that, growth comes from teams outgrowing storage and export limits or needing multiple seats under one workspace — pushing them from Pro into Business, and eventually into Enterprise for custom needs like SSO or dedicated support.

Want the strategist's read on the live page? Read the AI teardown of Kapwing's pricing page →

Kapwing Pricing FAQ

How much does Kapwing cost?: Paid plans start at $24/mo, going up to $64/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
Is there a free plan?: Yes. The "Free" plan is free forever, not just a trial. You get unlimited exports with a watermark, export videos up to 4 minutes long, 720p video quality — plus 2 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?: There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
How does the pricing work?: It's per-seat pricing layered on top of what's really a usage-gated free tier — you're paying for member access, but the tiers themselves are unlocked by export limits, video length, and storage caps rather than seat count alone. No usage-based overages here; it's a flat monthly fee per person once you pick a plan.
Is there a discount for annual billing?: Yes — you save up to 33% if you pay annually instead of month-to-month. They also mention: "Annual billing offers a lower per-month price than monthly billing."
Which plan makes sense for me?: Free is built for casual one-off editing or trying the tool, not for anyone doing recurring work — watermarks and export caps make that clear fast. Pro is the real starting point for solo creators or small teams who need clean exports and more storage, while Business kicks in once multiple people need to collaborate on brand assets, need priority support, or start hitting seat and workspace limits Pro wasn't built for.