How much does Kapwing cost?

Paid plans start at $24/mo, going up to $64/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.

Is there a free plan?

Yes. The "Free" plan is free forever, not just a trial. You get unlimited exports with a watermark, export videos up to 4 minutes long, 720p video quality — plus 2 more features. It's enough to evaluate the product before upgrading.

Can I try it before paying?

There's no trial per se, but the free plan lets you use the product indefinitely with some limits.

Is there a discount for annual billing?

Yes — you save up to 33% if you pay annually instead of month-to-month. They also mention: "Kapwing Pro is available for $16/month billed annually or $192/year."

Kapwing Pricing (2026)

It's flat-rate tiered pricing with no per-seat multiplier, so you're paying for capability (export limits, resolution, storage, brand kit) rather than headcount. That makes Kapwing unusually team-friendly compared to tools that charge per editor.

From $24/mo 4 plans hybrid Free plan Best Kapwing alternatives → Kapwing's competitors →

Free: $0/mo
Pro Popular: $24/mo
Business: $64/mo
Enterprise: Contact Sales

Verified Aug 23, 2026 Official pricing page

Screenshot of Kapwing's pricing page showing its plans and prices — Their pricing page, captured Aug 23, 2026

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Free

$0/mo

Unlimited exports with a watermark
Export videos up to 4 minutes long
720p video quality
Auto-subtitling (up to 10 mins)
Text to speech (up to 2 mins)

Pro

Popular

$24/mo $16/mo annual

No Kapwing watermark on your creations
Upload files up to 6 GB
Export content in 4K resolution
Create and edit unlimited projects
Export projects up to 2 hours long
Brand Kit and custom fonts
Collaborative shared workspace
100 GB of cloud storage
Auto-subtitling (up to 1000 mins / month)
Dubbing (up to 50 mins / month)
Even more premium features.

Business

$64/mo $50/mo annual

Create custom voice clones
Lip sync videos
Ability to purchase additional credits
500 GB of cloud storage
Auto-subtitling (up to 4,000 mins / month)
Dubbing (up to 200 mins / month)
Even more premium features.

Enterprise

Contact Sales

Custom billing
Dedicated account manager
Priority customer support
Onboarding & training
SAML single sign-on (SSO)
Custom cloud storage
Custom amount of auto-subtitling
Custom amount of dubbing
Custom usage of generative AI features.
Even more premium features.

Does Kapwing have a free plan?

Yes: the Free plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $24/mo.

What the free plan includes

Unlimited exports with a watermark
Export videos up to 4 minutes long
720p video quality
Auto-subtitling (up to 10 mins)
Text to speech (up to 2 mins)

AI Pricing Analysis

Pricing Model

Tier Strategy

Free is bait for casual meme-makers and one-off social clips who hit a watermark or length wall fast. Pro is built for solo creators and small teams who need clean exports and more render minutes, while Business kicks in once you need multiple brand kits, team collaboration, or higher-volume video output — the jump usually happens when one person's account starts getting shared across a whole team.

Competitive Positioning

At $24-64/mo, Kapwing sits mid-market — pricier than bare-bones clip tools like CapCut but cheaper than full NLE-in-the-cloud platforms like Descript's higher tiers. They're clearly chasing social-first teams and marketers who want speed over Adobe-grade depth.

Growth Lever

The real lock is collaboration and brand controls — multiple seats, shared workspaces, and brand kits are gated at Business, which is what forces teams (not just individuals) to upgrade. Export quality and watermark removal are the entry-level nudge from Free to Pro, but seat-based team needs are what push revenue up the stack even without literal per-seat billing.

Want the strategist's read on the live page? Read the AI teardown of Kapwing's pricing page →

Kapwing Pricing FAQ

How much does Kapwing cost?: Paid plans start at $24/mo, going up to $64/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
Is there a free plan?: Yes. The "Free" plan is free forever, not just a trial. You get unlimited exports with a watermark, export videos up to 4 minutes long, 720p video quality — plus 2 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?: There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
How does the pricing work?: It's flat-rate tiered pricing with no per-seat multiplier, so you're paying for capability (export limits, resolution, storage, brand kit) rather than headcount. That makes Kapwing unusually team-friendly compared to tools that charge per editor.
Is there a discount for annual billing?: Yes — you save up to 33% if you pay annually instead of month-to-month. They also mention: "Kapwing Pro is available for $16/month billed annually or $192/year."
Which plan makes sense for me?: Free is bait for casual meme-makers and one-off social clips who hit a watermark or length wall fast. Pro is built for solo creators and small teams who need clean exports and more render minutes, while Business kicks in once you need multiple brand kits, team collaboration, or higher-volume video output — the jump usually happens when one person's account starts getting shared across a whole team.