Video Software Pricing (2026)
What 24 video tools actually charge, taken from their own pricing pages and re-checked as they change. Cheapest first.
Pricing verified Aug 05, 2026
Prices here change. You'll hear about it.
Outmano watches pricing, features, roadmaps and reviews across your market, then sends one weekly brief: what changed, and what it means for you.
Video pricing at a glance
| Product | Entry price | Plans | Free plan | Free trial |
|---|---|---|---|---|
| Pika | $8/mo | 4 | Yes | No |
| Auphonic | $11/mo | 3 | Yes | No |
| Podcastle | $11/mo | 5 | Yes | Yes |
| Veed | $12/mo | 4 | Yes | No |
| Vimeo | $12/mo | 4 | Yes | Yes |
| Tella | $13/mo | 3 | Yes | No |
| Buzzsprout | $15/mo | 3 | Yes | No |
| Frame.io | $15/mo | 4 | Yes | Yes |
| OpusClip | $15/mo | 4 | Yes | Yes |
| Captivate | $17/mo | 3 | No | Yes |
| InVideo | $17/mo | 4 | No | No |
| Podbean | $17/mo | 4 | Yes | No |
| Restream | $19/mo | 5 | Yes | No |
| Synthesia | $19/mo | 4 | Yes | Yes |
| Transistor | $19/mo | 4 | No | Yes |
| Kapwing | $24/mo | 4 | Yes | No |
| HeyGen | $29/mo | 5 | Yes | Yes |
| Pictory | $29/mo | 4 | No | Yes |
| Screen Studio | $29/mo | 1 | No | No |
| StreamYard | $44/mo | 3 | Yes | Yes |
| Wistia | $79/mo | 4 | Yes | Yes |
| Vidyard | $89/mo | 4 | Yes | Yes |
| Mux | Custom | 4 | Yes | No |
| api.video | Custom | 5 | Yes | Yes |
Every video tool we track, cheapest first
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Pika
AI idea-to-video platform for generating and editing short videos
Pika sits mid-pack in the AI video generation space — pricier than free-tier-heavy tools like some open-source alternatives, but cheaper than premium players like Runway at higher tiers. They're clearly courting solo creators and prosumers who want quality without enterprise-level spend, not agencies or teams.
Plans: Basic $0/mo · Standard $8/mo · Pro $28/mo · Fancy $76/mo
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Auphonic
Automatic audio post-production.
At sub-$1/hour for bulk credits, Auphonic is positioning as the affordable workhorse for independent creators and small studios — not chasing enterprise audio budgets. They're undercutting full-suite podcast platforms on pure processing cost while staying above DIY open-source tools by offering a polished, managed service.
Plans: Auphonic Free $0/mo · Recurring Credits Yearly $11/mo · One-Time Credits Contact Sales
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Podcastle
AI-powered podcast studio.
Sitting in the mid-market range for AI audio tools — cheaper than Descript's comparable tiers but positioning above bare-bones tools like Audacity-adjacent options. They're clearly gunning for the prosumer and small-team podcast market, not enterprise studios.
Plans: Free $0/mo · Essentials $11/mo · Pro $23/mo · Teams $49/mo · Business Contact Sales
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Veed
Online video editing for everyone.
Veed sits in the affordable-to-mid tier for browser-based video editors — cheaper than Adobe Premiere on a per-seat basis but competing directly with CapCut for Business and Descript. They're clearly going after non-technical creators and marketing teams who want speed over pro-grade control.
Plans: Creator $12/mo per seat · Pro $24/mo per seat · Studio $39/mo per seat · Enterprise Contact Sales
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Vimeo
Professional video hosting and tools.
Vimeo sits in the mid-market sweet spot — more polished and professional than YouTube, but significantly cheaper than enterprise video platforms like Brightcove or Kaltura. They're going after creative professionals and marketing teams who've outgrown free tools but don't need broadcast-scale infrastructure.
Plans: Starter $12/mo · Standard $25/mo · Advanced $75/mo · Enterprise Contact Sales
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Tella
Screen recording that looks polished.
At $13-19/mo per seat, Tella sits in the budget-to-mid tier of the async video space — cheaper than Loom's business tiers but positioned above free tools like Scribe or basic Loom free. They're clearly going after individual creators, educators, and lean teams who find Loom overpriced for what they actually need.
Plans: Pro $13/mo per seat · Premium $19/mo per seat · Enterprise Contact Sales
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Buzzsprout
The easiest way to host a podcast.
Buzzsprout sits in the budget-to-mid range of podcast hosting, competing directly with Anchor/Spotify for Podcasters on price but positioning above it on reliability and features. They're going after independent creators and small teams who want a clean, no-fuss experience without enterprise pricing.
Plans: Audio $15/mo · Audio + Video $25/mo · Multi-Podcast $30/mo
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Frame.io
Video review and collaboration (Adobe).
Frame.io sits in the mid-market of video review tools — not the cheapest (there are scrappier alternatives), but well below what you'd expect from a full Adobe suite product. They're clearly targeting professional video teams and agencies who need something more serious than a shared Dropbox folder but aren't ready to negotiate an enterprise contract.
Plans: Free $0/mo per seat · Pro $15/mo per seat · Team $25/mo per seat · Enterprise Contact Sales
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OpusClip
Turn long videos into viral clips.
At $15–$29, OpusClip is priced aggressively below full-suite video editing platforms and sits in the budget-to-mid tier of the AI video repurposing space — they're clearly going after individual creators and small teams, not competing head-on with enterprise tools like Descript or Vidyo.ai's higher tiers. They're the 'accessible AI clips' option, not the premium play.
Plans: Free $0/mo · Starter $15/mo · Pro $29/mo · Business Contact Sales
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Captivate
Growth-oriented podcast hosting.
Captivate sits in the mid-market of podcast hosting — not the cheapest (Buzzsprout, Anchor/Spotify for Podcasters undercut them) but well below enterprise tools. They're clearly targeting serious independent creators and small media companies who want pro tooling without a bloated price tag.
Plans: Personal $17/mo · Professional $44/mo · Business $90/mo
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InVideo
AI video creation from prompts.
They're mid-to-premium in the AI video space — not undercutting Canva or CapCut on price, but not as expensive as enterprise-first tools like Synthesia. The Generative and Elite tiers suggest they're chasing professional and agency buyers who are already spending serious money on video production.
Plans: Plus $17/mo · Max $85/mo · Generative $170/mo · Elite $900/mo
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Podbean
Podcast hosting and monetization.
They're mid-market — not as cheap as Buzzsprout's entry tiers, not as premium as Simplecast or Transistor on a per-feature basis. At $17 to start, they're clearly fishing for indie creators who've outgrown free tools but aren't ready to pay Spotify-level hosting fees.
Plans: Unlimited Audio $17/mo · Unlimited Plus $39/mo · Network $99/mo · Business $129/mo
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Restream
Multistream to every platform at once.
Restream sits in the mid-market of multistreaming tools — not as cheap as Castr's entry points, not as enterprise-heavy as Switcher Studio or Brandlive. They're clearly targeting prosumer creators and small media teams who've outgrown free tools but aren't ready for full broadcast infrastructure spend.
Plans: Free plan $0/mo · Standard $19/mo · Professional $49/mo · Business $239/mo · Enterprise Contact Sales
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Synthesia
AI video with digital avatars.
At $19-$89/mo, Synthesia is priced below HeyGen's comparable tiers and positions itself as the accessible enterprise-adjacent option — not the cheapest AI video tool, but cheaper than hiring a video team. They're clearly targeting mid-market teams and L&D departments who want scale without production overhead.
Plans: Basic $0/mo · Starter $19/mo · Creator $89/mo · Enterprise Contact Sales
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Transistor
Podcast hosting and analytics.
Transistor sits in the mid-market sweet spot — not as cheap as Buzzsprout or Anchor/Spotify for Creators, but well below enterprise podcast platforms. They're clearly targeting professional creators and small media companies who've outgrown the free tier tools but don't need a full enterprise solution.
Plans: Starter $19/mo · Professional $49/mo · Business $99/mo · Enterprise Contact Sales
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Kapwing
Collaborative online video editor.
Kapwing sits in the affordable-to-mid range for browser-based video editors — cheaper than Adobe Premiere on a per-seat basis, competing more directly with tools like Descript or Canva Video. They're clearly going after content creators and lean marketing teams who want something faster than pro tools without the enterprise price tag.
Plans: Free $0/mo per seat · Pro $24/mo per seat · Business $64/mo per seat · Enterprise Contact Sales
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HeyGen
AI avatar video generation.
HeyGen sits in the mid-market of AI video generation — not the cheapest (plenty of scrappier tools exist) but well below enterprise-first players like Synthesia. They're clearly gunning for the prosumer and SMB segment that wants polished AI avatars without a six-figure contract.
Plans: Free $0/mo · Creator $29/mo · Pro $49/mo · Business $149/mo · Enterprise Contact Sales
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Pictory
Turn scripts into videos with AI.
Pictory sits in the mid-market of AI video tools — not as cheap as entry-level tools like Lumen5, not as expensive as full-suite platforms like Synthesia. The 'Exclusive Pictory 2.0 offer' badge on Professional suggests they're actively trying to push users toward that tier, likely competing hard against tools in the $40–$80/mo range.
Plans: Starter $29/mo · Professional $59/mo · Team $199/mo · Enterprise Contact Sales
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Screen Studio
Beautiful macOS screen recordings.
At $29/month they're priced above free tools like Loom's entry tier but well below team-focused video platforms. They're targeting individual creators and solo operators who want premium output quality without enterprise overhead.
Plans: Screen Studio $29/mo
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StreamYard
Live streaming studio in the browser.
Sits in the mid-market of browser-based streaming tools — more expensive than bare-bones alternatives like Restream's entry tier, but cheaper than enterprise broadcast stacks. They're clearly targeting the prosumer and small creator segment, not agencies or large teams, which the 'individual use only' restriction makes explicit.
Plans: Free $0/mo · Core $44/mo · Advanced $88/mo
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Wistia
Video hosting and marketing platform.
Wistia sits mid-to-premium in the video hosting space — pricier than bare-bones hosting like Vimeo but positioned as a marketing platform, not just a player. They're chasing marketing teams and B2B companies who see video as a demand-gen channel, not casual creators who'd bounce off the $329 jump.
Plans: Free $0/mo · Business $79/mo · Business + Lead gen $329/mo · Enterprise Contact Sales
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Vidyard
Business video platform.
At $89/seat/month before discounts, Vidyard sits firmly in premium territory compared to scrappier async video tools — this isn't a Loom competitor on price, it's aiming at revenue teams who'll justify the cost through sales engagement ROI. The custom-quote Teams/Enterprise tiers signal they're chasing mid-market and enterprise sales orgs, not solo creators or small startups counting pennies.
Plans: Free $0/mo per seat · Starter $89/mo per seat · Teams Contact Sales · Enterprise Contact Sales
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Mux
Video infrastructure for developers.
Mux targets developer-first video infrastructure buyers — think Cloudflare Stream or api.video territory — and positions itself as the premium, performance-obsessed option rather than the cheapest pipe. They're going after teams building video-native products who care about quality and reliability more than squeezing every cent.
Plans: Free $0/mo · Pay as you go Contact Sales · Pre-pay Contact Sales · Enterprise Contact Sales
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api.video
Video hosting and streaming API.
They're positioning as the developer-friendly, transparent-pricing alternative to Mux and Cloudflare Stream — similar usage-based model but with free encoding as a differentiator. That $0 encoding line is a direct shot at competitors who charge for transcoding, targeting cost-conscious dev teams building video into their apps.
Plans: Video Encoding $0/mo · Video Hosting Contact Sales · Video Delivery Contact Sales · Pay as you go Contact Sales · Enterprise plan Contact Sales
Video Software Pricing FAQ
- How much does video software cost?
- Entry prices run from $8/mo (Pika) to $89/mo (Vidyard), with a median entry price of $17/mo across the 22 priced products we track.
- What is the cheapest video software?
- Pika has the lowest entry price of the video software we track, at $8/mo. Auphonic ($11/mo) and Podcastle ($11/mo) are next. Pika and Auphonic are free to start on.
- Is there free video software?
- Yes — Pika, Auphonic, Podcastle and 16 more offer a free plan.
- How is video software usually priced?
- 8 of the 24 video tools we track use flat rate pricing, against 6 on hybrid and 5 on usage based.