Video Software Pricing (2026)
What 24 video tools actually charge, taken from their own pricing pages and re-checked as they change. Cheapest first.
Pricing verified Sep 30, 2026
Prices here change. You'll hear about it.
Outmano watches pricing, features, roadmaps and reviews across your market, then sends one weekly brief: what changed, and what it means for you.
Video pricing at a glance
| Product | Entry price | Plans | Free plan | Free trial |
|---|---|---|---|---|
| Pika | $10/mo | 5 | Yes | No |
| Podcastle | $11/mo | 5 | Yes | Yes |
| Vimeo | $12/mo | 4 | No | Yes |
| Veed | $12/mo | 4 | Yes | No |
| Auphonic | $13/mo | 3 | Yes | No |
| Tella | $13/mo | 3 | No | No |
| Buzzsprout | $15/mo | 3 | No | Yes |
| Frame.io | $15/mo | 4 | Yes | Yes |
| OpusClip | $15/mo | 4 | Yes | Yes |
| Captivate | $17/mo | 3 | No | Yes |
| Podbean | $17/mo | 4 | No | No |
| Restream | $19/mo | 5 | Yes | No |
| Synthesia | $19/mo | 4 | Yes | Yes |
| Transistor | $19/mo | 3 | No | Yes |
| InVideo | $20/mo | 3 | No | No |
| Mux | $20/mo | 4 | Yes | No |
| Kapwing | $24/mo | 4 | Yes | No |
| HeyGen | $29/mo | 5 | Yes | Yes |
| Pictory | $29/mo | 4 | No | Yes |
| Screen Studio | $29/mo | 1 | No | No |
| StreamYard | $44/mo | 3 | Yes | Yes |
| Wistia | $79/mo | 4 | Yes | Yes |
| Vidyard | $89/mo | 4 | Yes | Yes |
| api.video | Custom | 2 | Yes | No |
Every video tool we track, cheapest first
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Pika
AI idea-to-video platform for generating and editing short videos
Pika sits in the mid-tier of AI video tools — pricier than bare-bones text-to-image or short-clip generators, but nowhere near the enterprise video platforms charging hundreds for production-grade output. They're clearly chasing prosumer creators and small content teams who need more than a novelty tool but aren't ready for custom enterprise contracts.
Plans: Free $0/mo · Starter $10/mo · Creator $35/mo · Fancy $95/mo · Enterprise Contact Sales
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Podcastle
AI-powered podcast studio.
At $12-24/mo for the core tiers, Podcastle undercuts more established editing suites and positions itself as the budget-friendly all-in-one for creators who don't want to stitch together separate recording, transcription, and editing tools — it's chasing solo creators and small teams, not enterprise podcast networks.
Plans: Free $0/mo · Essentials $11/mo · Pro $23/mo · Teams $49/mo · Business Contact Sales
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Vimeo
Professional video hosting and tools.
Vimeo sits mid-to-premium in the video hosting space — pricier than bare-bones players like Loom for quick internal clips, but cheaper than enterprise video platforms like Brightcove or Panopto. They're chasing teams that want polished, brand-safe video without building a full media infrastructure stack.
Plans: Starter $12/mo per seat · Standard $25/mo per seat · Advanced $75/mo per seat · Enterprise Contact Sales
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Veed
Online video editing for everyone.
Sitting in the low-to-mid range of the video editing SaaS space, Veed undercuts heavyweights like Adobe Premiere or even Descript's higher tiers while still packing AI-driven features. It's clearly hunting the prosumer-to-small-team segment — people who want polish without a full production budget.
Plans: Creator $12/mo · Pro $22/mo · Studio $39/mo · Enterprise Contact Sales
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Auphonic
Automatic audio post-production.
At $13/mo (discounted from monthly pricing) this undercuts most audio post-production tools that bundle editing suites and charge flat SaaS fees — Auphonic's positioning itself as the cheap, API-first utility for people who just need clean, leveled audio without a full production platform.
Plans: Auphonic Free $0/mo · Recurring Credits Yearly $13/mo · One-Time Credits Contact Sales
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Tella
Screen recording that looks polished.
Plans: Pro $13/mo per seat · Premium $19/mo per seat · Enterprise Contact Sales
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Buzzsprout
The easiest way to host a podcast.
Plans: Audio $15/mo · Audio + Video $25/mo · Multi-Podcast $30/mo
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Frame.io
Video review and collaboration (Adobe).
At $15-25 per seat, Frame.io sits mid-pack — pricier than bare-bones file-sharing tools but cheaper than full post-production suites bundled with asset management. They're clearly chasing the creative teams already living in Adobe's ecosystem rather than competing on price with generic cloud storage.
Plans: Free $0/mo per seat · Pro $15/mo per seat · Team $25/mo per seat · Enterprise Contact Sales
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OpusClip
Turn long videos into viral clips.
At $15–$29, OpusClip is priced aggressively below full-suite video editing platforms and sits in the budget-to-mid tier of the AI video repurposing space — they're clearly going after individual creators and small teams, not competing head-on with enterprise tools like Descript or Vidyo.ai's higher tiers. They're the 'accessible AI clips' option, not the premium play.
Plans: Free $0/mo · Starter $15/mo · Pro $29/mo · Business Contact Sales
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Captivate
Growth-oriented podcast hosting.
At $17-$90/mo, Captivate lands in the mid-market — pricier than bare-bones hosts but cheaper than enterprise podcast platforms with ad-network tie-ins. They're clearly courting serious independent podcasters and small networks who've outgrown free tools but aren't ready for enterprise contracts.
Plans: Personal $17/mo · Professional $44/mo · Business $90/mo
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Podbean
Podcast hosting and monetization.
Podbean sits mid-market — pricier than bare-bones hosts like Buzzsprout's entry tiers but nowhere near the enterprise cost of a Libsyn or Omny Studio setup at the top end. They're clearly chasing serious independent creators and small networks who've outgrown free tools but aren't ready for custom enterprise contracts.
Plans: Unlimited Audio $17/mo · Unlimited Plus $39/mo · Network $99/mo · Business $129/mo
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Restream
Multistream to every platform at once.
Restream sits mid-market compared to StreamYard or Streamlabs — cheaper entry than most enterprise broadcast tools, but pricier at the top than typical creator-focused competitors. They're clearly chasing two different buyers at once: solo streamers who'll pay $19-49, and business/marketing teams who need multistreaming at scale and won't blink at $239.
Plans: Free plan $0/mo · Standard $19/mo · Professional $49/mo · Business $239/mo · Enterprise Contact Sales
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Synthesia
AI video with digital avatars.
Synthesia sits mid-to-premium in the AI video space — pricier than bare-bones avatar tools but cheaper than hiring a video production team, which is the actual comparison they're chasing. They're not trying to win the cheapest-AI-tool fight; they're positioning as the credible enterprise-grade alternative to traditional video agencies.
Plans: Basic $0/mo · Starter $19/mo · Creator $89/mo · Enterprise Contact Sales
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Transistor
Podcast hosting and analytics.
Transistor sits mid-to-premium in the podcast hosting space — pricier than bare-bones hosts like Buzzsprout or Anchor's free tier, but cheaper than enterprise media platforms. They're clearly courting serious indie creators and small podcast networks who've outgrown free tools but aren't running a media empire yet.
Plans: Starter $19/mo · Professional $49/mo · Business $99/mo
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InVideo
AI video creation from prompts.
Sitting in the low-to-mid range for AI video tools, InVideo undercuts premium players but isn't the rock-bottom option either — especially with no free plan or trial to lower the barrier to entry. They're clearly gunning for budget-conscious solo creators and small marketing teams who'd otherwise bounce off pricier competitors that at least offer a trial.
Plans: Starter $20/mo · Plus $60/mo · Max $150/mo
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Mux
Video infrastructure for developers.
Mux sits mid-to-premium in the video infrastructure space — pricier than rolling your own on raw cloud storage/CDN, but cheaper and far less operational overhead than building an in-house video pipeline. They're going after developers and product teams who want Stripe-like simplicity for video, not enterprises already locked into Brightcove or a custom AWS Media Services stack.
Plans: Free $0/mo · Pre-pay $20/mo · Pay as you go Contact Sales · Enterprise Contact Sales
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Kapwing
Collaborative online video editor.
Kapwing sits mid-market for online video editors — pricier than bare-bones clip tools but cheaper than full-blown professional suites like Adobe Premiere or even Descript's higher tiers. They're going after teams and marketers who want a fast, browser-based editor without paying for features they'll never touch, not agencies needing pro-grade color grading or timeline depth.
Plans: Free $0/mo · Pro $24/mo · Business $64/mo · Enterprise Contact Sales
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HeyGen
AI avatar video generation.
HeyGen sits mid-market — pricier than bare-bones AI avatar tools but cheaper than enterprise video platforms like Synthesia at scale. They're courting prosumers and growing marketing teams who've outgrown free tools but aren't ready for a full enterprise video stack.
Plans: Free $0/mo · Creator $29/mo · Pro $49/mo · Business $149/mo · Enterprise Contact Sales
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Pictory
Turn scripts into videos with AI.
At $29-$199/mo, Pictory sits mid-market — pricier than bare-bones text-to-video tools but cheaper than full-blown enterprise video platforms with custom pricing. They're clearly chasing content marketers and small teams who want professional output without hiring a video editor, not enterprises who'd need the custom-quote tier anyway.
Plans: Starter $29/mo per seat · Professional $59/mo per seat · Team $199/mo per seat · Enterprise Contact Sales
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Screen Studio
Beautiful macOS screen recordings.
At $29/month (or $9 annualized), this sits cheap for a polished screen-recording and editing tool aimed at creators, marketers, and devs making demo videos — well under Camtasia's one-time-but-pricier license or Loom's team-tier pricing. They're clearly chasing solo creators and small teams who want pro-level output without an enterprise sales conversation.
Plans: Screen Studio $29/mo
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StreamYard
Live streaming studio in the browser.
StreamYard sits mid-to-premium for individual creators — pricier than bare-bones tools like Restream's entry tiers, but justified by its reputation as the go-to for polished, no-fuss live production. They're clearly chasing solo podcasters and YouTubers who want professional output without hiring a producer, not enterprise broadcast teams.
Plans: Free $0/mo per seat · Core $44/mo per seat · Advanced $88/mo per seat
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Wistia
Video hosting and marketing platform.
Wistia sits mid-to-premium in the video hosting/marketing space — pricier than bare-bones hosting tools like Vimeo's lower tiers, but cheaper than full video marketing platforms once you factor in the annual discount. They're clearly chasing marketing teams who want video tied to revenue attribution, not just embed codes.
Plans: Free $0/mo · Business $79/mo · Business + Signals $329/mo · Enterprise Contact Sales
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Vidyard
Business video platform.
Plans: Free $0/mo per seat · Starter $89/mo per seat · Teams Contact Sales · Enterprise Contact Sales
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api.video
Video hosting and streaming API.
Free encoding is a clever wedge against competitors like Mux or Cloudinary who charge for processing, making api.video look cheap on-ramp even though storage and delivery costs still accumulate the same way. They're courting developers and lean teams who want to test video infrastructure without a card-required trial, betting usage-based transparency wins over flat SaaS pricing.
Plans: Pay as you go Contact Sales · Enterprise plan Contact Sales
Video Software Pricing FAQ
- How much does video software cost?
- Entry prices run from $10/mo (Pika) to $89/mo (Vidyard), with a median entry price of $19/mo across the 23 priced products we track.
- What is the cheapest video software?
- Pika has the lowest entry price of the video software we track, at $10/mo. Podcastle ($11/mo) and Vimeo ($12/mo) are next. Pika and Podcastle are free to start on.
- Is there free video software?
- Yes — Pika, Podcastle, Veed and 12 more offer a free plan.
- How is video software usually priced?
- 10 of the 24 video tools we track use hybrid pricing, against 6 on per seat and 4 on usage based.