How much does Wistia cost?

Paid plans start at $79/mo, going up to $329/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.

Is there a free plan?

Yes. The "Free" plan is free forever, not just a trial. You get 25 gb of storage max, 1 user only, basic video analytics — plus 1 more features. It's enough to evaluate the product before upgrading.

Can I try it before paying?

Yes — there's a free trial. You don't need a credit card to start.

Wistia Pricing (2026)

It's hybrid but skews flat-rate with feature gating rather than pure per-seat or usage — you're paying for a bundle of video hosting, marketing tools, and analytics that unlocks in chunks. The huge jump from $79 to $329 signals that lead gen and marketing features are the real value metric, not usage volume or seats.

From $79/mo 4 plans hybrid Free plan Free trial Best Wistia alternatives → Wistia's competitors →

Free: $0/mo
Business: $79/mo
Business + Lead gen Popular: $329/mo
Enterprise: Contact Sales

Verified Aug 05, 2026 Official pricing page

Screenshot of Wistia's pricing page showing its plans and prices — Their pricing page, captured Aug 05, 2026

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Free

$0/mo

25 GB of storage max
1 user only
Basic video analytics
Wistia Branding included

Business

$79/mo

250 GB+ storage included
3 + users
Remove Wistia branding
Collections and playlists
CTAs and forms
Advanced video analytics

Business + Lead gen

Popular

$329/mo

Connect Wistia to your marketing platform
Capture leads and viewer engagement data
Activate personalized follow-up and lead scoring
Measure pipeline and revenue impact

Enterprise

Contact Sales

Automation Suite
Starting at 1 TB storage
Custom Users
Team accounts
SSO
Video Playback Protection
Dedicated customer success manager

Does Wistia have a free plan?

Yes: the Free plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $79/mo. Paid tiers also come with a free trial, no credit card required.

What the free plan includes

25 GB of storage max
1 user only
Basic video analytics
Wistia Branding included

AI Pricing Analysis

Pricing Model

Tier Strategy

Free is a toe-dip for solo creators or small teams just testing video hosting. Business at $79 is built for small marketing teams who need decent analytics and branding control, and the upgrade trigger to the $329 tier hits hard the moment you need gated video forms, lead capture, or CRM integrations to actually turn views into pipeline. Enterprise exists for orgs that need SSO, custom limits, or dedicated support — basically anyone big enough to have procurement involved.

Competitive Positioning

Wistia sits mid-to-premium in the video hosting space — pricier than bare-bones hosting like Vimeo but positioned as a marketing platform, not just a player. They're chasing marketing teams and B2B companies who see video as a demand-gen channel, not casual creators who'd bounce off the $329 jump.

Growth Lever

The lead gen and marketing tier is the whole game — that 4x price jump from Business to Business+Lead Gen is clearly where Wistia wants everyone to land, since that's where gated content, CTAs, and integrations live. Seats aren't the constraint here; it's whether you need video to actively generate and qualify leads versus just sit there looking nice.

Want the strategist's read on the live page? Read the AI teardown of Wistia's pricing page →

Wistia Pricing FAQ

How much does Wistia cost?: Paid plans start at $79/mo, going up to $329/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
Is there a free plan?: Yes. The "Free" plan is free forever, not just a trial. You get 25 gb of storage max, 1 user only, basic video analytics — plus 1 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?: Yes — there's a free trial. You don't need a credit card to start.
How does the pricing work?: It's hybrid but skews flat-rate with feature gating rather than pure per-seat or usage — you're paying for a bundle of video hosting, marketing tools, and analytics that unlocks in chunks. The huge jump from $79 to $329 signals that lead gen and marketing features are the real value metric, not usage volume or seats.
Is there a discount for annual billing?: Save 20% with annual billing.
Which plan makes sense for me?: Free is a toe-dip for solo creators or small teams just testing video hosting. Business at $79 is built for small marketing teams who need decent analytics and branding control, and the upgrade trigger to the $329 tier hits hard the moment you need gated video forms, lead capture, or CRM integrations to actually turn views into pipeline. Enterprise exists for orgs that need SSO, custom limits, or dedicated support — basically anyone big enough to have procurement involved.