How much does Wistia cost?

Paid plans start at $79/mo, going up to $329/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.

Is there a free plan?

Yes. The "Free" plan is free forever, not just a trial. You get 25 gb of storage max, 1 user only, basic video analytics — plus 1 more features. It's enough to evaluate the product before upgrading.

Can I try it before paying?

Yes — there's a free trial. You don't need a credit card to start.

Wistia Pricing (2026)

Hybrid setup — Free and Business are basically flat-rate entry points, but the jump to Business + Signals ($329/mo) signals a shift toward paying for video intelligence and analytics as the real value metric, not just hosting. Enterprise then goes fully custom, likely layering in seats, volume, and support.

From $79/mo 4 plans hybrid Free plan Free trial Best Wistia alternatives → Wistia's competitors →

Free: $0/mo
Business: $79/mo
Business + Signals Popular: $329/mo
Enterprise: Contact Sales

Verified Sep 30, 2026 Official pricing page

Screenshot of Wistia's pricing page showing its plans and prices — Their pricing page, captured Sep 30, 2026

Stop checking your competitors manually.

Outmano watches your competitors' pricing, features, roadmaps and reviews. Every Monday, you get one brief on what changed.

Try Outmano free »

14-day free trial

Free

$0/mo

25 GB of storage max
1 user only
Basic video analytics
Wistia branding included

Business

$79/mo

250 GB+ storage
3+ users
Remove Wistia branding
Collections and playlists
CTAs and forms
Advanced video analytics

Business + Signals

Popular

$329/mo

Connect Wistia to your marketing platform
Capture leads and viewer engagement data
Activate personalized follow-up and lead scoring
Measure pipeline and revenue impact

Enterprise

Contact Sales

Signals
Starting at 1 TB storage
Custom users
Team accounts
SSO
Video Playback Protection
Dedicated customer success manager

Does Wistia have a free plan?

Yes: the Free plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $79/mo. Paid tiers also come with a free trial, no credit card required.

What the free plan includes

25 GB of storage max
1 user only
Basic video analytics
Wistia branding included

AI Pricing Analysis

Pricing Model

Tier Strategy

Free is a toe-dip for solo creators or small teams testing video hosting. Business at $79/mo is the real starting point for marketing teams who need branding and integrations, and the upgrade trigger to Business + Signals hits when teams want to actually act on viewer behavior data instead of just publishing video. Enterprise kicks in once you need custom security, SSO, or dedicated support at scale.

Competitive Positioning

Wistia sits mid-to-premium in the video hosting/marketing space — pricier than bare-bones hosting tools like Vimeo's lower tiers, but cheaper than full video marketing platforms once you factor in the annual discount. They're clearly chasing marketing teams who want video tied to revenue attribution, not just embed codes.

Growth Lever

The huge price jump from $79 to $329 tells you exactly what's locked up — Signals, their behavioral analytics and intent-tracking feature, is the premium add-on they're betting teams will pay 4x for. That's the expansion play: once you're hooked on hosting, they upsell you into treating video as a pipeline and conversion tool.

Want the strategist's read on the live page? Read the AI teardown of Wistia's pricing page →

Wistia Pricing FAQ

How much does Wistia cost?: Paid plans start at $79/mo, going up to $329/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
Is there a free plan?: Yes. The "Free" plan is free forever, not just a trial. You get 25 gb of storage max, 1 user only, basic video analytics — plus 1 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?: Yes — there's a free trial. You don't need a credit card to start.
How does the pricing work?: Hybrid setup — Free and Business are basically flat-rate entry points, but the jump to Business + Signals ($329/mo) signals a shift toward paying for video intelligence and analytics as the real value metric, not just hosting. Enterprise then goes fully custom, likely layering in seats, volume, and support.
Is there a discount for annual billing?: Save 20% with annual billing.
Which plan makes sense for me?: Free is a toe-dip for solo creators or small teams testing video hosting. Business at $79/mo is the real starting point for marketing teams who need branding and integrations, and the upgrade trigger to Business + Signals hits when teams want to actually act on viewer behavior data instead of just publishing video. Enterprise kicks in once you need custom security, SSO, or dedicated support at scale.