How much does Pika cost?

Paid plans start at $10/mo, going up to $95/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.

Is there a free plan?

Yes. The "Free" plan is free forever, not just a trial. You get all models, 2 video · 2 image + audio in parallel, no watermark. It's enough to evaluate the product before upgrading.

Can I try it before paying?

There's no trial per se, but the free plan lets you use the product indefinitely with some limits.

Is there a discount for annual billing?

Yes — you save up to 20% if you pay annually instead of month-to-month. They also mention: "Save 20% with annual billing."

Pika Pricing (2026)

It's a hybrid setup — flat subscription tiers up to Creator, then Fancy flips into usage-based territory where price scales directly with a credits slider from $95 to $880/mo. On top of whatever plan you're on, you can also buy standalone credit packs or one-time top-ups, so the real metric being sold is video generation volume, not seats or features.

From $10/mo 5 plans hybrid Free plan Best Pika alternatives → Pika's competitors →

Free: $0/mo
Starter: $10/mo
Creator Popular: $35/mo
Fancy: $95/mo
Enterprise: Contact Sales

Verified Sep 20, 2026 Official pricing page

Screenshot of Pika's pricing page showing its plans and prices — Their pricing page, captured Sep 20, 2026

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14-day free trial

Free

$0/mo

All models
2 video · 2 image + audio in parallel
No watermark

Starter

$10/mo $8/mo annual

All models
2 video · 8 image + audio in parallel
No watermark

Creator

Popular

$35/mo $28/mo annual

All models
8 video · 32 image + audio in parallel
No watermark
Commercial license

Fancy

$95/mo $76/mo annual

All models
Unlimited parallel generations
No watermark
Commercial license
Priority queue
Early access to new models (from $440/mo)

Enterprise

Contact Sales

All models
Unlimited parallel generations
No watermark
Commercial license
Early access to new models
Dedicated support

Does Pika have a free plan?

Yes: the Free plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $10/mo.

What the free plan includes

All models
2 video · 2 image + audio in parallel
No watermark

AI Pricing Analysis

Pricing Model

Tier Strategy

Free and Starter are built for hobbyists just messing around with AI video, while Creator ($35) is the first tier aimed at people actually producing content on a regular cadence. The jump to Fancy is less about hitting a plan ceiling and more about credit consumption — once someone's burning through their monthly allotment and topping up constantly, the slider-based Fancy tier becomes the cheaper way to get more volume.

Competitive Positioning

Pika sits in the mid-tier of AI video tools — pricier than bare-bones text-to-image or short-clip generators, but nowhere near the enterprise video platforms charging hundreds for production-grade output. They're clearly chasing prosumer creators and small content teams who need more than a novelty tool but aren't ready for custom enterprise contracts.

Growth Lever

Credits are the whole game — every tier past Free is gated by how much generation you can do before you're forced to either upgrade or buy top-ups. There's no free trial to soften the entry, so the growth lever is pure consumption pressure: make videos, run out of credits, pay more or buy a pack.

Want the strategist's read on the live page? Read the AI teardown of Pika's pricing page →

Pika Pricing FAQ

How much does Pika cost?: Paid plans start at $10/mo, going up to $95/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
Is there a free plan?: Yes. The "Free" plan is free forever, not just a trial. You get all models, 2 video · 2 image + audio in parallel, no watermark. It's enough to evaluate the product before upgrading.
Can I try it before paying?: There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
How does the pricing work?: It's a hybrid setup — flat subscription tiers up to Creator, then Fancy flips into usage-based territory where price scales directly with a credits slider from $95 to $880/mo. On top of whatever plan you're on, you can also buy standalone credit packs or one-time top-ups, so the real metric being sold is video generation volume, not seats or features.
Is there a discount for annual billing?: Yes — you save up to 20% if you pay annually instead of month-to-month. They also mention: "Save 20% with annual billing."
Which plan makes sense for me?: Free and Starter are built for hobbyists just messing around with AI video, while Creator ($35) is the first tier aimed at people actually producing content on a regular cadence. The jump to Fancy is less about hitting a plan ceiling and more about credit consumption — once someone's burning through their monthly allotment and topping up constantly, the slider-based Fancy tier becomes the cheaper way to get more volume.