How much does Synthesia cost?

Paid plans start at $19/mo, going up to $89/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.

Is there a free plan?

Yes. The "Basic" plan is free forever, not just a trial. It's enough to evaluate the product before upgrading.

Can I try it before paying?

Yes — there's a free trial. You don't need a credit card to start.

Is there a discount for annual billing?

Yes — you save up to 34% if you pay annually instead of month-to-month. They also mention: "Save 34% with yearly billing on Starter plan."

Synthesia Pricing (2026)

Synthesia runs a hybrid model — flat monthly tiers with a usage-based twist via video minutes and a feature-gating layer on top. You're essentially paying for AI video creation capacity (minutes, avatars, scenes), not seats, which is a meaningful distinction from most SaaS tools.

From $19/mo 4 plans hybrid Free plan Free trial

Basic: $0/mo
Starter: $19/mo
Creator Popular: $89/mo
Enterprise: Contact Sales

Verified Jul 26, 2026 Official pricing page

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Basic

$0/mo

Starter

$19/mo $14/mo annual

Download your videos
AI Video Assistant
AI Dubbing
Remove Synthesia logo
1 editor & 3 guests
125+ Synthesia AI Avatars
Custom on-brand Avatars
Chat/email support

Creator

Popular

$89/mo $59/mo annual

5 Personal Avatars
AI Dubbing
Branded video pages
API access
Multiple avatars per scene
Interactive videos
1 editor & 5 guests
180+ Synthesia AI Avatars
Custom on-brand Avatars
Priority chat/email support

Enterprise

Contact Sales

Unlimited video minutes
1-Click Translations into 80+ languages
240+ stock AI Avatars
Unlimited Personal Avatars
SAML/SSO
Live team collaboration
Brand Kits
SCORM export
AI Dubbing
Tailored onboarding
Implementation services
Dedicated CSM
Enterprise community
Access to live events
Academy & certifications

AI Pricing Analysis

Pricing Model

Tier Strategy

Basic is a permanent sandbox to get users hooked; Starter at $19/mo targets solo creators or small teams doing light video production. The jump to Creator at $89/mo is triggered the moment you need custom avatars, more minutes, or brand-level polish — that's a 4-5x price jump that'll sting for individuals but feel reasonable for teams.

Competitive Positioning

At $19-$89/mo, Synthesia is priced below HeyGen's comparable tiers and positions itself as the accessible enterprise-adjacent option — not the cheapest AI video tool, but cheaper than hiring a video team. They're clearly targeting mid-market teams and L&D departments who want scale without production overhead.

Growth Lever

Studio Avatars are the killer upsell — $1,000/year on top of an annual plan is a significant expansion trigger for anyone who wants a branded or custom avatar. Beyond that, minute limits and the annual-only restriction on the free trial are deliberate friction points designed to push serious users off monthly and into committed annual contracts fast.

Synthesia Pricing FAQ

How much does Synthesia cost?: Paid plans start at $19/mo, going up to $89/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
Is there a free plan?: Yes. The "Basic" plan is free forever, not just a trial. It's enough to evaluate the product before upgrading.
Can I try it before paying?: Yes — there's a free trial. You don't need a credit card to start.
How does the pricing work?: Synthesia runs a hybrid model — flat monthly tiers with a usage-based twist via video minutes and a feature-gating layer on top. You're essentially paying for AI video creation capacity (minutes, avatars, scenes), not seats, which is a meaningful distinction from most SaaS tools.
Is there a discount for annual billing?: Yes — you save up to 34% if you pay annually instead of month-to-month. They also mention: "Save 34% with yearly billing on Starter plan."
Which plan makes sense for me?: Basic is a permanent sandbox to get users hooked; Starter at $19/mo targets solo creators or small teams doing light video production. The jump to Creator at $89/mo is triggered the moment you need custom avatars, more minutes, or brand-level polish — that's a 4-5x price jump that'll sting for individuals but feel reasonable for teams.