How much does Vimeo cost?

Paid plans start at $12/mo, going up to $75/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.

Is there a free plan?

Yes. The "Free" plan is free forever, not just a trial. It's enough to evaluate the product before upgrading.

Can I try it before paying?

Yes — there's a free trial that lasts 14 days.

Vimeo Pricing (2026)

Flat-rate tiers billed annually, so you're paying for a fixed feature set rather than per seat or per video view. The value metric is really storage, bandwidth, and advanced video tools — not user count, which is unusual for SaaS.

From $12/mo 4 plans flat-rate Free plan Free trial

Starter: $12/mo
Standard Popular: $25/mo
Advanced: $75/mo
Enterprise: Contact Sales

Verified Jul 26, 2026 Official pricing page

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Starter

$12/mo

Customizable video player
Password privacy & unlisted links
Review & collaboration tools New
Transfer video files
Engagement analytics

Standard

Popular

$25/mo

Branding in the player
Third party player support
Custom watermark
Branded video galleries
Lead capture
Calls to action and custom cards

Advanced

$75/mo

Hosted livestreamed events
Events Q&A, polls, and chat
Stream to multiple destinations
DVR streaming
Scheduled simulive
Live event-level analytics
Marketing automation integrations

Enterprise

Contact Sales

Custom permissions
Advanced AI capabilities
SSO (SAML) and SCIM (OKTA, AZURE)
Advanced analytics and marketing integrations
Events with polling and Live Q&A
Quality events (backup streams, eCDN)
Dedicated support

AI Pricing Analysis

Pricing Model

Tier Strategy

Starter is for solo creators who just need reliable hosting; Standard is where small teams land when they need collaboration or privacy controls. The jump to Advanced ($75/mo) is clearly aimed at marketing teams who need analytics, lead capture, or review workflows — that's the real upgrade trigger.

Competitive Positioning

Vimeo sits in the mid-market sweet spot — more polished and professional than YouTube, but significantly cheaper than enterprise video platforms like Brightcove or Kaltura. They're going after creative professionals and marketing teams who've outgrown free tools but don't need broadcast-scale infrastructure.

Growth Lever

The 40% annual discount is a strong commitment lever that front-loads retention. Feature gating around analytics, video review tools, and privacy controls (password protection, domain-level restrictions) is what pushes teams up-tier — storage limits and advanced customization are the friction points that make upgrading feel necessary.

Want the strategist's read on the live page? Read the AI teardown of Vimeo's pricing page →

Vimeo Pricing FAQ

How much does Vimeo cost?: Paid plans start at $12/mo, going up to $75/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
Is there a free plan?: Yes. The "Free" plan is free forever, not just a trial. It's enough to evaluate the product before upgrading.
Can I try it before paying?: Yes — there's a free trial that lasts 14 days.
How does the pricing work?: Flat-rate tiers billed annually, so you're paying for a fixed feature set rather than per seat or per video view. The value metric is really storage, bandwidth, and advanced video tools — not user count, which is unusual for SaaS.
Is there a discount for annual billing?: Save 40% with annual billing.
Which plan makes sense for me?: Starter is for solo creators who just need reliable hosting; Standard is where small teams land when they need collaboration or privacy controls. The jump to Advanced ($75/mo) is clearly aimed at marketing teams who need analytics, lead capture, or review workflows — that's the real upgrade trigger.