HeyGen vs api.video Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Free
- 3 videos per month
- Videos up to 1 min
- Access to Avatar IV
- Standard video processing
- 500+ Stock Digital Twins
- 1 Custom Digital Twin
- 30+ languages
Creator
Popular- Videos up to 30 mins
- 1080p video export
- Extended Avatar IV video generation
- Fast video processing
- Unlimited Photo Avatars
- Watermark removal
- Voice Cloning
- 175+ languages and dialects
- Credit rollovers
Pro
- Videos up to 30 mins
- 4K video export
- Extended Avatar IV video generation
- Faster video processing
- Unlimited Photo Avatars
- Watermark removal
- Customizable monthly usage
- Edit & proofread translation script
- Access to all Advanced AI models
Business
- Videos up to 60 mins
- 4k video export
- Faster video processing
- 2x more concurrency than Pro
- 5 Custom Digital Twins
- Scale your brand and centralize assets
- SAML/ SSO
- Centralized billing
- Flexible top-up or auto-reload credits
- Add team members for $20/seat/month
- Workspace collaboration
- Video draft commenting & editing
- Invites & team management
- Interactive Video (Quizzes, Links, more)
- SCORM Export
- LMS Integrations
- Integrations with n8n, Make, Hubspot & Zapier
Enterprise
- Flexible video generation
- No video duration max
- 4k video export
- Fastest video processing
- Highest concurrency
- Multi-workspace control
- Proofreader seats for video translation
- Centrally manage roles and access
- Enterprise-grade security & privacy
- SCIM User Provisioning
- Team Member MFA
- Commercial terms
- Priority customer support
- Dedicated customer success manager
- Tailored onboarding
- Enterprise Community access
- Invoice billing
Pay as you go
- 100 Upload API calls/min
- 200 Write API calls/min
- 500 Read API calls/min
- Audit Logs (up to 5 days)
- No isolated storage
- No security review
- 99.999%
- Public Terms
- Credit Card, Apple Pay, SEPA (on request), Monthly Billing
Enterprise plan
- 200 Upload API calls/min
- 1000 Write API calls/min
- 2500 Read API calls/min
- Audit Logs (up to 60 days) & Domain Referrer
- Isolated storage
- Security Reviews
- 99.999% + SLA credits
- Signed MSA, SLA, DPA
- Wire Transfer, Annual Billing, Payment schedules
HeyGen vs api.video FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. HeyGen uses hybrid pricing, while api.video goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. HeyGen: HeyGen sits mid-to-premium in the AI video generation space — pricier than bare-bones avatar tools but cheaper than hiring a video production shop or enterprise video platforms. They're clearly chasing the prosumer-to-SMB range hard, using the Pro credit ladder to capture power users who'd otherwise churn to a competitor with more generous usage caps. api.video: Free encoding is the hook that makes them look cheap compared to competitors who meter every processing step, but the real cost lives in storage and delivery at scale. They're positioned to win developers and startups who want to test video infrastructure without upfront commitment, then grow into heavier usage.
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