Apollo GraphQL vs Lob Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Apollo GraphQL pricing Lob pricing
Starts at $5/mo $260/mo
Number of plans 4 4
Free plan
Free trial —
Pricing model usage-based hybrid

Price is one row. To weigh the features too, use our feature comparison template →

Apollo GraphQL pricing

Official page

Free

$0/mo
  • GraphOS - Apollo's complete API management platform
  • Supports any GraphQL API
  • Self-hosted GraphOS Router (limited to 60 requests per minute)
  • Built-in support for GraphQL Federation, Connectors, Response Caching, Federated Subscriptions, and more.

Developer

$5/mo
  • GraphOS - Apollo's complete API management platform
  • Supports any GraphQL API
  • Self-hosted GraphOS Router
  • Built-in support for GraphQL Federation, Connectors, Response Caching, Federated Subscriptions, and more.

Standard

Custom
  • GraphOS - Apollo's complete API management platform
  • Supports any GraphQL API
  • Self-hosted GraphOS Router
  • Built-in support for GraphQL Federation, Connectors, Response Caching, Federated Subscriptions, and more.
  • Schema Proposals - Collaboration and approval workflows
  • Single sign-on (SSO)

Enterprise

Custom
  • GraphOS - Apollo's complete API management platform
  • Supports any GraphQL API
  • Self-hosted GraphOS Router
  • Built-in support for GraphQL Federation, Connectors, Response Caching, Federated Subscriptions, and more.
  • Schema Proposals - Collaboration and approval workflows
  • Single sign-on (SSO)
  • Audit logging
  • Custom MSA
  • (Add-on) Premium Support Packages
  • (Add-on) Professional Services Packages

Lob pricing

Official page

Developer

$0/mo
  • Up to 6,000 mailings
  • 1 user
  • Standard print & mail rates
  • API Integrations
  • Print Delivery Network
  • In-transit Mail Tracking
  • Analytics Dashboard

Startup

$260/mo
  • Up to 75,000 mailings
  • 3 users
  • Low print & mail rates
  • No-code integrations
  • API Integrations
  • Print Delivery Network
  • In-transit Mail Tracking
  • Analytics Dashboard

Growth

Popular
$550/mo
  • Up to 150,000 mailings
  • 5 users
  • Lower print & mail rates
  • User Roles & Permissions
  • No-code integrations
  • API Integrations
  • Print Delivery Network
  • In-transit Mail Tracking
  • Analytics Dashboard

Enterprise

Custom
  • 150,000+ mailings/year
  • 20+ users
  • Advanced support
  • Specialty mail formats
  • Our best print & mail rates
  • User Roles & Permissions
  • No-code integrations
  • Custom Envelopes
  • Specialty Mailers
  • API Integrations
  • Print Delivery Network
  • In-transit Mail Tracking
  • Analytics Dashboard
  • Support for HIPAA Compliant Mailings

Apollo GraphQL vs Lob FAQ

Which one is cheaper?
Apollo GraphQL starts lower at $5/mo, compared to $260/mo for Lob.
Can I use either one for free?
Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
How do they charge?
Different approach here. Apollo GraphQL uses usage-based pricing, while Lob goes with hybrid. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Apollo GraphQL: Apollo sits in the middle-to-premium zone — cheap to start (basically free until you're pushing real traffic), but as the go-to GraphQL federation layer, they can charge a premium once you're locked into their supergraph tooling. They're not competing on price so much as on being the default infrastructure choice for teams already running GraphQL at scale. Lob: Lob sits mid-to-premium in the print-and-mail-automation space — pricier than cobbling together a direct mail vendor plus a shipping API, but justified by developer-friendly tooling and address verification baked in. They're chasing product and engineering teams at growing companies who want mail-as-a-feature, not marketing teams looking for the cheapest bulk mailer.

Still deciding? See the best Apollo GraphQL alternatives or the best Lob alternatives, ranked with verified pricing.

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