Apollo GraphQL vs Lob Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Apollo GraphQL | Lob | |
|---|---|---|
| Starts at | $5/mo | $260/mo |
| Number of plans | 4 | 4 |
| Free plan | ||
| Free trial | — | — |
| Pricing model | usage-based | hybrid |
Free
- GraphOS - Apollo's complete API management platform
- Supports any GraphQL API
- Self-hosted GraphOS Router (limited to 60 requests per minute)
- Built-in support for GraphQL Federation, Connectors, Response Caching, Federated Subscriptions, and more.
Developer
- GraphOS - Apollo's complete API management platform
- Supports any GraphQL API
- Self-hosted GraphOS Router
- Built-in support for GraphQL Federation, Connectors, Response Caching, Federated Subscriptions, and more.
Standard
- GraphOS - Apollo's complete API management platform
- Supports any GraphQL API
- Self-hosted GraphOS Router
- Built-in support for GraphQL Federation, Connectors, Response Caching, Federated Subscriptions, and more.
- Schema Proposals - Collaboration and approval workflows
- Single sign-on (SSO)
Enterprise
- GraphOS - Apollo's complete API management platform
- Supports any GraphQL API
- Self-hosted GraphOS Router
- Built-in support for GraphQL Federation, Connectors, Response Caching, Federated Subscriptions, and more.
- Schema Proposals - Collaboration and approval workflows
- Single sign-on (SSO)
- Audit logging
- Custom MSA
- (Add-on) Premium Support Packages
- (Add-on) Professional Services Packages
Developer Plan
- Up to 6,000 mailings/year
- 1 user
- Standard print & mail rates
- Webhooks
- In-transit Mail Tracking
- Print Delivery Network
- Analytics Dashboard
- API Integrations
Startup Plan
- Up to 75,000 mailings/year
- 3 users
- Low print & mail rates
- Webhooks
- In-transit Mail Tracking
- Print Delivery Network
- Analytics Dashboard
- API Integrations
- No-Code Integrations
Growth Plan
- Up to 150,000 mailings/year
- 5 users
- Lower print & mail rates
- Webhooks
- In-transit Mail Tracking
- Print Delivery Network
- Analytics Dashboard
- API Integrations
- No-Code Integrations
- User Roles & Permissions
Enterprise Plan
- 150,000+ mailings/year
- 20+ users
- Advanced support
- Specialty mail formats
- Our best print & mail rates
- Webhooks
- In-transit Mail Tracking
- Print Delivery Network
- Analytics Dashboard
- API Integrations
- No-Code Integrations
- User Roles & Permissions
- Custom Envelopes
- Speciality Mailers
- HIPAA Compliant Mailings
Apollo GraphQL vs Lob FAQ
- Which one is cheaper?
- Apollo GraphQL starts lower at $5/mo, compared to $260/mo for Lob.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. Apollo GraphQL uses usage-based pricing, while Lob goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Apollo GraphQL: They're positioned as the accessible entry point into GraphQL federation tooling — $5/mo to start is nearly frictionless compared to enterprise API management suites that require sales calls from day one. The custom-priced tiers exist to compete for platform-level deals against players like Postman or enterprise API gateways once volume and compliance needs escalate. Lob: Lob sits mid-to-premium in the print-and-mail API space — pricier upfront than scrappy postal APIs but justified by address verification accuracy and deliverability tooling. They're clearly courting engineering-led teams building mail into product workflows, not marketers looking for a one-off mail merge tool.
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