Lob Pricing (2026)

Lob runs a hybrid model where you pay a platform fee (the monthly plan) plus variable costs per piece mailed — print, postage, and paper all stack on top. The real value metric is volume: the more mail you send, the more the platform fee becomes a rounding error compared to per-piece costs.

From $260/mo 4 plans hybrid Free plan
Developer Plan
$0/mo
Startup Plan
$260/mo
Growth Plan
$550/mo
Enterprise Plan
Contact Sales
Verified Jul 25, 2026 Official pricing page
Screenshot of Lob's pricing page showing its plans and prices
Their pricing page, captured Jul 25, 2026

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Developer Plan

$0/mo
  • Up to 6,000 mailings
  • 1 user
  • Standard print & mail rates
  • Webhooks
  • In-transit Mail Tracking
  • Print Delivery Network
  • Analytics Dashboard
  • API Integrations

Startup Plan

$260/mo
  • Up to 75,000 mailings
  • 3 users
  • Low print & mail rates
  • Webhooks
  • In-transit Mail Tracking
  • Print Delivery Network
  • Analytics Dashboard
  • API Integrations
  • No-Code Integrations

Growth Plan

$550/mo
  • Up to 150,000 mailings
  • 5 users
  • Lower print & mail rates
  • Webhooks
  • In-transit Mail Tracking
  • Print Delivery Network
  • Analytics Dashboard
  • API Integrations
  • No-Code Integrations
  • User Roles & Permissions

Enterprise Plan

Contact Sales
  • 150,000+ mailings/year
  • 20+ users
  • Advanced support
  • Specialty mail formats
  • Our best print & mail rates
  • Webhooks
  • In-transit Mail Tracking
  • Print Delivery Network
  • Analytics Dashboard
  • API Integrations
  • No-Code Integrations
  • User Roles & Permissions
  • Custom Envelopes
  • Specialty Mailers
  • Support for HIPAA Compliant Mailings

AI Pricing Analysis

Pricing Model

Lob runs a hybrid model where you pay a platform fee (the monthly plan) plus variable costs per piece mailed — print, postage, and paper all stack on top. The real value metric is volume: the more mail you send, the more the platform fee becomes a rounding error compared to per-piece costs.

Tier Strategy

Developer is a sandbox for engineers kicking the tires — no monthly commitment, but you're paying retail rates per piece with no volume breaks. The jump to Startup at $260 makes sense once you're sending enough mail that negotiated rates and API reliability actually matter, and Growth at $550 targets teams running ongoing direct mail campaigns who need better support and higher throughput.

Competitive Positioning

Lob sits in the mid-to-premium range for programmatic direct mail APIs — they're not competing on being cheap, they're competing on developer experience and deliverability infrastructure. They're going after tech-forward companies that want to automate physical mail the same way they'd automate email, not traditional print shops or SMB mailers.

Growth Lever

The biggest expansion driver isn't seats — it's mail volume, which inflates the per-piece line item regardless of plan. Address verification add-ons create a secondary upsell layer, and teams doing any serious campaign scale will feel pressure to move up tiers to unlock better per-piece rates and SLA guarantees that protect deliverability at volume.

Lob Pricing FAQ

How much does Lob cost?
Paid plans start at $260/mo, going up to $550/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
Is there a free plan?
Yes. The "Developer Plan" plan is free forever, not just a trial. You get up to 6,000 mailings, 1 user, standard print & mail rates — plus 5 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?
There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
How does the pricing work?
Lob runs a hybrid model where you pay a platform fee (the monthly plan) plus variable costs per piece mailed — print, postage, and paper all stack on top. The real value metric is volume: the more mail you send, the more the platform fee becomes a rounding error compared to per-piece costs.
Which plan makes sense for me?
Developer is a sandbox for engineers kicking the tires — no monthly commitment, but you're paying retail rates per piece with no volume breaks. The jump to Startup at $260 makes sense once you're sending enough mail that negotiated rates and API reliability actually matter, and Growth at $550 targets teams running ongoing direct mail campaigns who need better support and higher throughput.

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