Lob Pricing (2026)

You're paying a monthly base fee for platform access plus per-piece costs for actual print and postage — so the real bill scales with mail volume, not headcount. It's a classic hybrid setup: the tier gets you API access, features, and support tiers, while usage charges track what you're actually sending.

From $260/mo 4 plans hybrid Free plan Best Lob alternatives → Lob's competitors →
Developer Plan
$0/mo
Startup Plan
$260/mo
Growth Plan
$550/mo
Enterprise Plan
Contact Sales
Verified Aug 22, 2026 Official pricing page
Screenshot of Lob's pricing page showing its plans and prices
Their pricing page, captured Aug 22, 2026

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Developer Plan

$0/mo
  • Up to 6,000 mailings/year
  • 1 user
  • Standard print & mail rates
  • Webhooks
  • In-transit Mail Tracking
  • Print Delivery Network
  • Analytics Dashboard
  • API Integrations

Startup Plan

$260/mo
  • Up to 75,000 mailings/year
  • 3 users
  • Low print & mail rates
  • Webhooks
  • In-transit Mail Tracking
  • Print Delivery Network
  • Analytics Dashboard
  • API Integrations
  • No-Code Integrations

Growth Plan

$550/mo
  • Up to 150,000 mailings/year
  • 5 users
  • Lower print & mail rates
  • Webhooks
  • In-transit Mail Tracking
  • Print Delivery Network
  • Analytics Dashboard
  • API Integrations
  • No-Code Integrations
  • User Roles & Permissions

Enterprise Plan

Contact Sales
  • 150,000+ mailings/year
  • 20+ users
  • Advanced support
  • Specialty mail formats
  • Our best print & mail rates
  • Webhooks
  • In-transit Mail Tracking
  • Print Delivery Network
  • Analytics Dashboard
  • API Integrations
  • No-Code Integrations
  • User Roles & Permissions
  • Custom Envelopes
  • Speciality Mailers
  • HIPAA Compliant Mailings

Does Lob have a free plan?

Yes: the Developer Plan plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $260/mo.

What the free plan includes

  • Up to 6,000 mailings/year
  • 1 user
  • Standard print & mail rates
  • Webhooks
  • In-transit Mail Tracking
  • Print Delivery Network
  • Analytics Dashboard
  • API Integrations

AI Pricing Analysis

Pricing Model

You're paying a monthly base fee for platform access plus per-piece costs for actual print and postage — so the real bill scales with mail volume, not headcount. It's a classic hybrid setup: the tier gets you API access, features, and support tiers, while usage charges track what you're actually sending.

Tier Strategy

Developer is a sandbox for testing integrations before committing real send volume. Startup fits small teams sending a modest, steady stream of mail, while Growth kicks in once volume or address-verification needs scale up and you need higher throughput or better per-piece rates. Enterprise is where custom volume pricing, SLAs, and compliance needs take over — the jump usually happens when postage spend outweighs the base fee difference.

Competitive Positioning

Lob sits mid-to-premium in the print-and-mail API space — pricier upfront than scrappy postal APIs but justified by address verification accuracy and deliverability tooling. They're clearly courting engineering-led teams building mail into product workflows, not marketers looking for a one-off mail merge tool.

Growth Lever

The paywall gates volume-based discounts, advanced address verification, and enterprise-grade support/SLAs rather than core features. Expansion is driven almost entirely by mail volume and API call growth — the more physical mail a product sends, the faster teams get pushed toward Growth or Enterprise pricing.

Want the strategist's read on the live page? Read the AI teardown of Lob's pricing page →

Lob Pricing FAQ

How much does Lob cost?
Paid plans start at $260/mo, going up to $550/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
Is there a free plan?
Yes. The "Developer Plan" plan is free forever, not just a trial. You get up to 6,000 mailings/year, 1 user, standard print & mail rates — plus 5 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?
There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
How does the pricing work?
You're paying a monthly base fee for platform access plus per-piece costs for actual print and postage — so the real bill scales with mail volume, not headcount. It's a classic hybrid setup: the tier gets you API access, features, and support tiers, while usage charges track what you're actually sending.
Which plan makes sense for me?
Developer is a sandbox for testing integrations before committing real send volume. Startup fits small teams sending a modest, steady stream of mail, while Growth kicks in once volume or address-verification needs scale up and you need higher throughput or better per-piece rates. Enterprise is where custom volume pricing, SLAs, and compliance needs take over — the jump usually happens when postage spend outweighs the base fee difference.

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Comparing Lob to something specific? Try Lob vs Algolia, Lob vs AnyDesk, or Lob vs Apollo GraphQL. Or see the best Lob alternatives, ranked.

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