Lob Pricing (2026)

It's a platform fee plus usage — you pay a flat monthly subscription for API access and tooling, then get billed per-piece for every postcard, letter, or check you actually print and mail. The value metric is print volume layered on top of tier access, so your bill scales with how much physical mail you're sending, not seats.

From $260/mo 4 plans hybrid Free plan Free trial Best Lob alternatives → Lob's competitors →
Developer
$0/mo
Startup
$260/mo
Growth Popular
$550/mo
Enterprise
Contact Sales
Verified Sep 28, 2026 Official pricing page

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Lob has changed its pricing 3 times since we started watching. Last change Sep 28, 2026.

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Screenshot of Lob's pricing page showing its plans and prices
Their pricing page, captured Sep 28, 2026

Developer

$0/mo
  • Up to 6,000 mailings
  • 1 user
  • Standard print & mail rates
  • API Integrations
  • Print Delivery Network
  • In-transit Mail Tracking
  • Analytics Dashboard

Startup

$260/mo
  • Up to 75,000 mailings
  • 3 users
  • Low print & mail rates
  • No-code integrations
  • API Integrations
  • Print Delivery Network
  • In-transit Mail Tracking
  • Analytics Dashboard

Growth

Popular
$550/mo
  • Up to 150,000 mailings
  • 5 users
  • Lower print & mail rates
  • User Roles & Permissions
  • No-code integrations
  • API Integrations
  • Print Delivery Network
  • In-transit Mail Tracking
  • Analytics Dashboard

Enterprise

Contact Sales
  • 150,000+ mailings/year
  • 20+ users
  • Advanced support
  • Specialty mail formats
  • Our best print & mail rates
  • User Roles & Permissions
  • No-code integrations
  • Custom Envelopes
  • Specialty Mailers
  • API Integrations
  • Print Delivery Network
  • In-transit Mail Tracking
  • Analytics Dashboard
  • Support for HIPAA Compliant Mailings

Does Lob have a free plan?

Yes: the Developer plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $260/mo. Paid tiers also come with a free trial (30 days).

What the free plan includes

  • Up to 6,000 mailings
  • 1 user
  • Standard print & mail rates
  • API Integrations
  • Print Delivery Network
  • In-transit Mail Tracking
  • Analytics Dashboard

AI Pricing Analysis

Pricing Model

It's a platform fee plus usage — you pay a flat monthly subscription for API access and tooling, then get billed per-piece for every postcard, letter, or check you actually print and mail. The value metric is print volume layered on top of tier access, so your bill scales with how much physical mail you're sending, not seats.

Tier Strategy

Developer is the sandbox — free access to build and test integrations before committing spend. Startup and Growth are built for companies scaling actual mail volume and need higher API rate limits, more send capacity, and features like address verification at scale, while Enterprise kicks in when you need custom volume pricing, dedicated support, or compliance features that the self-serve tiers can't cover.

Competitive Positioning

Lob sits mid-to-premium in the print-and-mail-automation space — pricier than cobbling together a direct mail vendor plus a shipping API, but justified by developer-friendly tooling and address verification baked in. They're chasing product and engineering teams at growing companies who want mail-as-a-feature, not marketing teams looking for the cheapest bulk mailer.

Growth Lever

Send volume is the real lever — as a company's transactional or marketing mail scales, the per-piece costs and tier requirements climb right along with it. Feature gates around things like advanced address verification, higher throughput, and dedicated support push growing teams from Startup to Growth and eventually into custom Enterprise contracts.

Want the strategist's read on the live page? Read the AI teardown of Lob's pricing page →

Lob Pricing FAQ

How much does Lob cost?
Paid plans start at $260/mo, going up to $550/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
Is there a free plan?
Yes. The "Developer" plan is free forever, not just a trial. You get up to 6,000 mailings, 1 user, standard print & mail rates — plus 4 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?
Yes — there's a free trial that lasts 30 days.
How does the pricing work?
It's a platform fee plus usage — you pay a flat monthly subscription for API access and tooling, then get billed per-piece for every postcard, letter, or check you actually print and mail. The value metric is print volume layered on top of tier access, so your bill scales with how much physical mail you're sending, not seats.
Which plan makes sense for me?
Developer is the sandbox — free access to build and test integrations before committing spend. Startup and Growth are built for companies scaling actual mail volume and need higher API rate limits, more send capacity, and features like address verification at scale, while Enterprise kicks in when you need custom volume pricing, dedicated support, or compliance features that the self-serve tiers can't cover.

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