Lob vs Apollo GraphQL Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Lob | Apollo GraphQL | |
|---|---|---|
| Starts at | $260/mo | $5/mo |
| Number of plans | 4 | 4 |
| Free plan | ||
| Free trial | — | — |
| Pricing model | hybrid | usage-based |
Developer Plan
- Up to 6,000 mailings/year
- 1 user
- Standard print & mail rates
- Webhooks
- In-transit Mail Tracking
- Print Delivery Network
- Analytics Dashboard
- API Integrations
Startup Plan
- Up to 75,000 mailings/year
- 3 users
- Low print & mail rates
- Webhooks
- In-transit Mail Tracking
- Print Delivery Network
- Analytics Dashboard
- API Integrations
- No-Code Integrations
Growth Plan
- Up to 150,000 mailings/year
- 5 users
- Lower print & mail rates
- Webhooks
- In-transit Mail Tracking
- Print Delivery Network
- Analytics Dashboard
- API Integrations
- No-Code Integrations
- User Roles & Permissions
Enterprise Plan
- 150,000+ mailings/year
- 20+ users
- Advanced support
- Specialty mail formats
- Our best print & mail rates
- Webhooks
- In-transit Mail Tracking
- Print Delivery Network
- Analytics Dashboard
- API Integrations
- No-Code Integrations
- User Roles & Permissions
- Custom Envelopes
- Speciality Mailers
- HIPAA Compliant Mailings
Free
- GraphOS - Apollo's complete API management platform
- Supports any GraphQL API
- Self-hosted GraphOS Router (limited to 60 requests per minute)
- Built-in support for GraphQL Federation, Connectors, Response Caching, Federated Subscriptions, and more.
Developer
- GraphOS - Apollo's complete API management platform
- Supports any GraphQL API
- Self-hosted GraphOS Router
- Built-in support for GraphQL Federation, Connectors, Response Caching, Federated Subscriptions, and more.
Standard
- GraphOS - Apollo's complete API management platform
- Supports any GraphQL API
- Self-hosted GraphOS Router
- Built-in support for GraphQL Federation, Connectors, Response Caching, Federated Subscriptions, and more.
- Schema Proposals - Collaboration and approval workflows
- Single sign-on (SSO)
Enterprise
- GraphOS - Apollo's complete API management platform
- Supports any GraphQL API
- Self-hosted GraphOS Router
- Built-in support for GraphQL Federation, Connectors, Response Caching, Federated Subscriptions, and more.
- Schema Proposals - Collaboration and approval workflows
- Single sign-on (SSO)
- Audit logging
- Custom MSA
- (Add-on) Premium Support Packages
- (Add-on) Professional Services Packages
Lob vs Apollo GraphQL FAQ
- Which one is cheaper?
- Apollo GraphQL is the cheaper option, starting at $5/mo vs $260/mo for Lob.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. Lob uses hybrid pricing, while Apollo GraphQL goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Lob: Lob sits mid-to-premium in the print-and-mail API space — pricier upfront than scrappy postal APIs but justified by address verification accuracy and deliverability tooling. They're clearly courting engineering-led teams building mail into product workflows, not marketers looking for a one-off mail merge tool. Apollo GraphQL: They're positioned as the accessible entry point into GraphQL federation tooling — $5/mo to start is nearly frictionless compared to enterprise API management suites that require sales calls from day one. The custom-priced tiers exist to compete for platform-level deals against players like Postman or enterprise API gateways once volume and compliance needs escalate.
Still deciding? See the best Lob alternatives or the best Apollo GraphQL alternatives, ranked with verified pricing.
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