Apollo.io vs RocketReach Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Apollo.io | RocketReach | |
|---|---|---|
| Starts at | $49/mo | $33/mo |
| Number of plans | 4 | 3 |
| Free plan | ||
| Free trial | — | |
| Pricing model | per-seat | per-seat |
Free
- AI Assistant (5 chat limit)
- AI Research
- 2 Sequences
- Prospecting, Gmail & Salesforce Extensions
- Basic Filters
Basic
- AI Assistant
- AI Research & AI Lead Scoring
- Unlimited Sequences
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- Advanced Filters
- CRM Integrations
- Waterfall Enrichment
- 3 Meetings Events
- 6 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Domain & Mailbox Purchasing
- US Dialer (credits apply)
Professional
Popular- AI Assistant
- AI Research & AI Lead Scoring
- Unlimited Sequences & A/Z Testing
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- Advanced Filters
- CRM Integrations
- Waterfall Enrichment
- 6 Meetings Events
- 6 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Domain & Mailbox Purchasing
- Projects
- Unlimited Gmail & Microsoft Mailboxes
- Automated Workflows
- Call Recordings & AI Insights (4,000 mins)
- Analytics & Pre-built Reports
- US Dialer (credits apply)
Organization
- AI Assistant
- AI Research & AI Lead Scoring
- Unlimited Sequences & A/Z Testing
- Prospecting, Gmail & Salesforce Extensions
- Deliverability Suite & Email Warmup
- Advanced Filters
- CRM Integrations
- Waterfall Enrichment
- Unlimited Meeting Events
- 12 Intent Topics & Intent Filters
- CSV, CRM & API Data Enrichment
- Domain & Mailbox Purchasing
- Projects
- Unlimited Gmail & Microsoft Mailboxes
- Automated Workflows
- Call Recordings & AI Insights (8,000 mins)
- Analytics & Pre-built Reports
- Customizable Reports & Dashboards
- Advanced Security Configurations
- Single Sign-on (SSO)
- Use your own LLM API key
- US Dialer (credits apply)
Essentials
- Unlimited personal & professional emails
- 1,200 Exports Per Year
- Send up to 500 emails per day
Pro
Popular- Unlimited personal & professional emails
- Unlimited mobile & direct phone numbers
- 3,600 Exports Per Year
- Technographics, news, and org charts
- Autopilot 10 active jobs
- Salesforce, Outreach, Hubspot, Salesloft, and Bullhorn Integrations
Ultimate
- Unlimited personal & professional emails
- Unlimited mobile & direct phone numbers
- 20,000 Exports Per Year
- Autopilot 25 active jobs
- Salesforce, Outreach, Hubspot, Salesloft, and Bullhorn Integrations
- Salesforce Custom Mapping
- Intent Data
- Healthcare Data
Apollo.io vs RocketReach FAQ
- Which one is cheaper?
- RocketReach is the cheaper option, starting at $33/mo vs $49/mo for Apollo.io.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Both use a per-seat model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Apollo.io: Apollo is playing the affordable alternative card against ZoomInfo and Outreach — you get a combined database + engagement platform at a fraction of what those point solutions cost separately. They're squarely targeting SMBs and growth-stage sales teams who can't justify five-figure contracts but need more than a basic LinkedIn workflow. RocketReach: They're mid-market priced — cheaper than ZoomInfo or Apollo's higher tiers but not trying to be the budget option. The $33 entry point and free 5-lookup tier are clearly aimed at pulling in individual SDRs and freelancers who might eventually convert or expand to team seats.
Keep tabs on both.
We'll monitor pricing changes for Apollo.io and RocketReach and let you know when something moves.