Appcues vs ProductBoard Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Appcues pricing | ProductBoard pricing | |
|---|---|---|
| Starts at | Custom | Custom |
| Number of plans | 3 | 2 |
| Free plan | — | — |
| Free trial | — | |
| Pricing model | usage-based | custom |
Price is one row. To weigh the features too, use our feature comparison template →
Start
- 10 published experiences
- 12 months of reporting history
Grow
- 25 published experiences
- 24 months of reporting history
Enterprise
- 100 published experiences
- 36 months of reporting history
- Priority support and services support
Business
- Full Spark access (insights, skills, automations, integrations)
- Collaborative AI building
- Unlimited roadmaps & prioritization
- 25 Contributors
- Increased AI credit limits
- Manual & dynamic customer segments
- Feedback loop closing
- Product usage integrations (Amplitude, Mixpanel)
- Unlimited feedback notes
- Unlimited teamspaces
- Shared skills library
- 2 Product Portals
- Portal customization
- Enhanced platform customization
Enterprise
- Unlimited Contributors
- SAML SSO, SCIM provisioning & enhanced data governance
- Custom roles & permissions
- Salesforce integration
- Live onboarding & customer support
- Full platform customization
Appcues vs ProductBoard FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Neither has a free plan. But Appcues offers a free trial.
- How do they charge?
- Different approach here. Appcues uses usage-based pricing, while ProductBoard goes with custom. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Appcues: Hidden pricing plus a trial and no free plan puts Appcues squarely in the mid-market-to-premium camp, not competing with self-serve, credit-card-friendly tools. They're targeting product and growth teams at scaling B2B companies who want full-featured onboarding without feature-gate games, while the Spark discount quietly defends the bottom end against cheaper rivals. ProductBoard: Productboard plays in the premium end of the product management tooling space, sitting above lighter roadmapping tools like Canny or Frill and competing more directly with Aha! for mid-market and enterprise product orgs. Hiding all numbers behind a sales call signals they're optimizing for larger contract sizes, not self-serve land-and-expand.
Still deciding? See the best Appcues alternatives or the best ProductBoard alternatives, ranked with verified pricing.
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