Appcues vs ProductBoard Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Appcues | ProductBoard | |
|---|---|---|
| Starts at | Custom | $25/mo |
| Number of plans | 3 | 4 |
| Free plan | — | |
| Free trial | ||
| Pricing model | custom | hybrid |
Start
- 10 published experiences
- 12 months of reporting history
Grow
- 25 published experiences
- 24 months of reporting history
Enterprise
- 100 published experiences
- 36 months of reporting history
- Priority support and services support
Free
- Full Spark access (insights, skills, automations, integrations)
- Unlimited roadmaps & prioritization
- 500 feedback notes
- 25 Contributors
- 1 Teamspace & 1 Product Portal
Plus
- Increased AI credit limits
- Manual & dynamic customer segments
- Feedback loop closing
- Product usage integrations (Amplitude, Mixpanel)
Business
Popular- Unlimited feedback notes
- Unlimited teamspaces
- Shared skills library
- 2 Product Portals
- Portal customization
- Enhanced platform customization
Enterprise
- Unlimited Contributors
- SAML SSO, SCIM provisioning & enhanced data governance
- Custom roles & permissions
- Salesforce integration
- Live onboarding & customer support
- Full platform customization
Appcues vs ProductBoard FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- ProductBoard has a free plan. Appcues doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Appcues uses custom pricing, while ProductBoard goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. ProductBoard: At $25-75/mo per maker, ProductBoard sits mid-to-premium in the product management tooling space — pricier than lightweight roadmap tools but cheaper than full enterprise suites, positioning itself as the serious choice for PM teams that have outgrown spreadsheets and Trello-style boards. They're clearly chasing mid-market and up, not solo indie makers who'll live on Free forever.
Still deciding? See the best Appcues alternatives or the best ProductBoard alternatives, ranked with verified pricing.
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