Appcues vs UserGuiding Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Appcues | UserGuiding | |
|---|---|---|
| Starts at | Custom | $174/mo |
| Number of plans | 3 | 4 |
| Free plan | — | |
| Free trial | ||
| Pricing model | usage-based | usage-based |
Start
- 10 published experiences
- 12 months of reporting history
Grow
- 25 published experiences
- 24 months of reporting history
Enterprise
- 100 published experiences
- 36 months of reporting history
- Priority support and services support
Support Essentials
- Knowledge Base & Product Updates
- Resource Center & AI Assistant
- Provide Top-Tier Self-Serve Materials
Starter
- Best value option in the market
- All Adoption Features + AI Assistant
- Reporting & Segmentation
- Customizable In App Surveys
Growth
- Everything in Starter
- A/B Testing & Goal Tracking
- Custom CSS & Localization
- Premium Integrations
Enterprise
- Everything in Growth
- SOC2, GDPR, HIPAA Compliance
- Personalized Coaching & Support
- SAML SSO & Activity Logs
Appcues vs UserGuiding FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- UserGuiding has a free plan. Appcues doesn't — though they do offer a free trial.
- How do they charge?
- Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Appcues: All-custom pricing puts them squarely in the mid-to-premium range of the onboarding/adoption category — they're not trying to win on price against Userflow or Chameleon's transparent tiers. They're targeting mid-market and enterprise teams who need a mature platform and have budget to match, not scrappy startups looking for a quick win. UserGuiding: UserGuiding sits in the mid-market sweet spot — cheaper than Pendo or Appcues, but more structured than rolling your own with Intercom tooltips. They're clearly targeting product-led growth teams at startups and mid-size SaaS companies who need real onboarding tooling without enterprise-level spend.
Still deciding? See the best Appcues alternatives or the best UserGuiding alternatives, ranked with verified pricing.
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