Appcues vs UserGuiding Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Appcues pricing | UserGuiding pricing | |
|---|---|---|
| Starts at | Custom | $249/mo |
| Number of plans | 3 | 3 |
| Free plan | — | — |
| Free trial | ||
| Pricing model | usage-based | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Start
- 10 published experiences
- 12 months of reporting history
Grow
- 25 published experiences
- 24 months of reporting history
Enterprise
- 100 published experiences
- 36 months of reporting history
- Priority support and services support
Starter
- Starting from 2,000 MAU ⓘ
- AI features with Lighthouse AI BETA
- All In-App Onboarding Experiences
- Surveys & NPS
- Analytics Reporting & Segmentation
- Knowledge Base & Product Updates
Growth
Popular- Starting from 2,000 MAU ⓘ
- No-Code Event Tracking
- Advanced Analytics Reporting
- Private Knowledge Base & Product Updates
- Feature Request & Roadmap
- Localization & AI-powered Auto-Translate
- Custom Alerts
- Session Replay
- Team Member Role Management
Enterprise
- Custom MAU
- Unlimited Onboarding Experiences
- Migration Support
- Security Audit & Compliance
- Custom Contract & SLA
- SAML SSO & Team Member Activity Logs
Appcues vs UserGuiding FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Neither has a free plan. But Appcues and UserGuiding offer a free trial.
- How do they charge?
- Different approach here. Appcues uses usage-based pricing, while UserGuiding goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Appcues: Hidden pricing plus a trial and no free plan puts Appcues squarely in the mid-market-to-premium camp, not competing with self-serve, credit-card-friendly tools. They're targeting product and growth teams at scaling B2B companies who want full-featured onboarding without feature-gate games, while the Spark discount quietly defends the bottom end against cheaper rivals. UserGuiding: At $249 entry (annual), they're priced above the budget end of the digital adoption space but well under the enterprise-heavy tools that hide everything behind sales calls. It looks like a play for scaling SaaS teams who want real onboarding tooling without a five-figure contract, with the 30-day money-back guarantee lowering the risk of that jump.
Still deciding? See the best Appcues alternatives or the best UserGuiding alternatives, ranked with verified pricing.
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