AppFolio vs Jane Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

AppFolio Jane
Starts at Custom $54/mo
Number of plans 3 3
Free plan
Free trial
Pricing model custom per-seat

Core

Custom
  • Property Accounting & Reports
  • End-to-End Marketing & Leasing
  • Work Order Management
  • Inspections & Unit Turns
  • Mobility & Convenience
  • Integrated Communication
  • AppFolio Stack™ Standard Integrations
  • Realm-X Assistant & Messages
  • Purchase Orders & Inventory Tracking
  • Standard Support

Plus

Custom
  • Affordable Housing Capabilities
  • Student Housing Capabilities
  • Advanced Budgeting & Accounting
  • Advanced Data Analysis
  • Custom Fields
  • Realm-X Flows
  • AppFolio Stack™ Premium Integrations
  • Scale & Control
  • AppFolio API (read only)
  • Enhanced Support
  • Maintenance Scheduling & Automated Billing

Max

Custom
  • Leasing CRM
  • Leasing Signals
  • AppFolio API (read/write)
  • Dedicated Customer Success Management

Balance

$54/mo
  • Core features
  • Single practitioner profile
  • Limited to 20 appointments / month

Practice

$79/mo
  • Core features
  • Includes 1 full-time practitioner
  • $17.50 / month per part-time practitioner
  • $35 / month per full-time practitioner
  • Unlimited Appointments
  • Unlimited Staff Profiles
  • Unlimited, free SMS* Appointment Reminders

Thrive

$99/mo
  • Core features
  • Includes 1 full-time practitioner
  • $20 / month per part-time practitioner
  • $40 / month per full-time practitioner
  • Rooms & Equipment
  • Availability Tagging
  • Patient Self Check-In (In-Person)
  • Automated Patient Waitlist Management

AppFolio vs Jane FAQ

Which one is cheaper?
One or both use custom pricing, so it depends on your specific needs.
Can I use either one for free?
Neither has a free plan.
How do they charge?
Different approach here. AppFolio uses custom pricing, while Jane goes with per-seat. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. AppFolio: With no published pricing, no free trial, and hard unit minimums, AppFolio is clearly playing to mid-market and enterprise property managers, not scrappy landlords or small shops. It's positioned as a premium, sales-assisted platform where the gatekeeping itself signals 'we're not for small operators.' Jane: Sitting between $54 and $99, Jane lands in the mid-market range for practice management software — not a budget tool, but not positioning itself as an enterprise-grade platform either. It's clearly going after small-to-mid clinics that want professional features without enterprise pricing, while still monetizing growth through per-practitioner fees and add-ons.

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