AppFolio Pricing (2026)

AppFolio charges per unit under management (think doors, beds, or properties), not per seat — so cost scales with your portfolio size rather than headcount. Every tier also carries a minimum spend floor plus a 50-unit minimum, meaning small landlords and property managers get priced out before they even see a number.

3 plans custom Best AppFolio alternatives →
Core
Contact Sales
Plus
Contact Sales
Max
Contact Sales
Verified Aug 02, 2026 Official pricing page
Screenshot of AppFolio's pricing page showing its plans and prices
Their pricing page, captured Aug 02, 2026

Keep up with your competitors, without the manual work.

Outmano tracks pricing, features, roadmaps and reviews across your market, then sends one weekly brief: what changed, and what it means for you.

Try Outmano free »

Core

Contact Sales
  • Property Accounting & Reports
  • End-to-End Marketing & Leasing
  • Work Order Management
  • Inspections & Unit Turns
  • Mobility & Convenience
  • Integrated Communication
  • AppFolio Stack™ Standard Integrations
  • Realm-X Assistant & Messages
  • Purchase Orders & Inventory Tracking
  • Standard Support

Plus

Contact Sales
  • Affordable Housing Capabilities
  • Student Housing Capabilities
  • Advanced Budgeting & Accounting
  • Advanced Data Analysis
  • Custom Fields
  • Realm-X Flows
  • AppFolio Stack™ Premium Integrations
  • Scale & Control
  • AppFolio API (read only)
  • Enhanced Support
  • Maintenance Scheduling & Automated Billing

Max

Contact Sales
  • Leasing CRM
  • Leasing Signals
  • AppFolio API (read/write)
  • Dedicated Customer Success Management

Does AppFolio have a free plan?

No. AppFolio lists no free plan or trial on its pricing page. Pricing is custom; you'll need to talk to sales.

Want free? ServiceM8 has free plans: see all AppFolio alternatives →

AI Pricing Analysis

Pricing Model

AppFolio charges per unit under management (think doors, beds, or properties), not per seat — so cost scales with your portfolio size rather than headcount. Every tier also carries a minimum spend floor plus a 50-unit minimum, meaning small landlords and property managers get priced out before they even see a number.

Tier Strategy

Core is the entry play for mid-sized property managers who just need the basics, while Plus and Max layer on more advanced ops, revenue, and maintenance tooling for portfolios that need to squeeze more efficiency out of scale. The upgrade trigger isn't really feature envy — it's unit growth forcing you into a bigger contract with higher minimums baked in.

Competitive Positioning

With no published pricing, no free trial, and hard unit minimums, AppFolio is clearly playing to mid-market and enterprise property managers, not scrappy landlords or small shops. It's positioned as a premium, sales-assisted platform where the gatekeeping itself signals 'we're not for small operators.'

Growth Lever

Growth here is driven almost entirely by portfolio expansion — more units directly means more revenue for AppFolio, and the 50-unit floor ensures every customer enters at a meaningful contract size. Feature access in Plus and Max (like advanced revenue management or maintenance tools) is the secondary lever, used to justify moving customers into pricier tiers as they scale.

Want the strategist's read on the live page? Read the AI teardown of AppFolio's pricing page →

AppFolio Pricing FAQ

How much does AppFolio cost?
Pricing is custom — you'll need to talk to their sales team for a quote.
Is there a free plan?
No free plan. You'll need to commit to a paid plan to get started.
Can I try it before paying?
Not at the moment. There's no free trial or free plan listed on their pricing page.
How does the pricing work?
AppFolio charges per unit under management (think doors, beds, or properties), not per seat — so cost scales with your portfolio size rather than headcount. Every tier also carries a minimum spend floor plus a 50-unit minimum, meaning small landlords and property managers get priced out before they even see a number.
Which plan makes sense for me?
Core is the entry play for mid-sized property managers who just need the basics, while Plus and Max layer on more advanced ops, revenue, and maintenance tooling for portfolios that need to squeeze more efficiency out of scale. The upgrade trigger isn't really feature envy — it's unit growth forcing you into a bigger contract with higher minimums baked in.

More Field Service pricing

Browse all tools →

Comparing AppFolio to something specific? Try AppFolio vs Buildium, AppFolio vs DoorLoop, or AppFolio vs FieldPulse. Or see the best AppFolio alternatives, ranked.

Set it up once. Stay ahead all year.

Add the competitors you care about and Outmano does the watching, then hands you a weekly action plan with what to do next.

Start tracking free »