AppFolio Pricing (2026)

It's per-unit pricing (per property/door managed) with an enforced minimum spend and a 50-unit floor on Core, so you're really paying for portfolio size, not seats or usage. Nothing's public — you have to talk to sales just to see a number, which signals this is built for mid-market and up, not a self-serve landlord with a duplex.

3 plans custom Best AppFolio alternatives → AppFolio's competitors →
Core
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Plus
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Max
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Verified Aug 30, 2026 Official pricing page
Screenshot of AppFolio's pricing page showing its plans and prices
Their pricing page, captured Aug 30, 2026

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Core

Contact Sales
  • Property Accounting & Reports
  • End-to-End Marketing & Leasing
  • Work Order Management
  • Inspections & Unit Turns
  • Mobility & Convenience
  • Integrated Communication
  • AppFolio Stack™ Standard Integrations
  • Realm-X Assistant & Messages
  • Purchase Orders & Inventory Tracking
  • Standard Support

Plus

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  • Affordable Housing Capabilities
  • Student Housing Capabilities
  • Advanced Budgeting & Accounting
  • Advanced Data Analysis
  • Custom Fields
  • Realm-X Flows
  • AppFolio Stack™ Premium Integrations
  • Scale & Control
  • AppFolio API (read only)
  • Enhanced Support
  • Maintenance Scheduling & Automated Billing

Max

Contact Sales
  • Leasing CRM
  • Leasing Signals
  • AppFolio API (read/write)
  • Dedicated Customer Success Management

Does AppFolio have a free plan?

No. AppFolio lists no free plan or trial on its pricing page. Pricing is custom; you'll need to talk to sales.

Want free? Hemlane has free plans: see all AppFolio alternatives →

AI Pricing Analysis

Pricing Model

It's per-unit pricing (per property/door managed) with an enforced minimum spend and a 50-unit floor on Core, so you're really paying for portfolio size, not seats or usage. Nothing's public — you have to talk to sales just to see a number, which signals this is built for mid-market and up, not a self-serve landlord with a duplex.

Tier Strategy

Core is the entry point but that 50-unit minimum immediately screens out small operators and mom-and-pop landlords. Plus and Max layer on more advanced functionality (think deeper accounting, revenue management, or maintenance tools) and scale with unit count, so the upgrade trigger is usually a portfolio hitting a size where manual workarounds in Core start costing more than the upgrade would.

Competitive Positioning

AppFolio plays in the premium mid-market-to-enterprise tier of property management software — well above Rentec Direct or TenantCloud, and roughly in the same weight class as Buildium or Yardi Breeze Premier. They're not chasing price-sensitive small landlords; they want growing property managers who'll pay for scale and are willing to sign a contract instead of self-serve.

Growth Lever

Growth comes from unit count first — more doors under management means bigger checks automatically — and then from tier upgrades that unlock premium features like advanced reporting, revenue management, or add-on services. The custom-quote model also means AppFolio's sales team can flex pricing to capture more value as a customer's portfolio expands, rather than leaving money on the table with a flat public price.

Want the strategist's read on the live page? Read the AI teardown of AppFolio's pricing page →

AppFolio Pricing FAQ

How much does AppFolio cost?
Pricing is custom — you'll need to talk to their sales team for a quote.
Is there a free plan?
No free plan. You'll need to commit to a paid plan to get started.
Can I try it before paying?
Not at the moment. There's no free trial or free plan listed on their pricing page.
How does the pricing work?
It's per-unit pricing (per property/door managed) with an enforced minimum spend and a 50-unit floor on Core, so you're really paying for portfolio size, not seats or usage. Nothing's public — you have to talk to sales just to see a number, which signals this is built for mid-market and up, not a self-serve landlord with a duplex.
Which plan makes sense for me?
Core is the entry point but that 50-unit minimum immediately screens out small operators and mom-and-pop landlords. Plus and Max layer on more advanced functionality (think deeper accounting, revenue management, or maintenance tools) and scale with unit count, so the upgrade trigger is usually a portfolio hitting a size where manual workarounds in Core start costing more than the upgrade would.

More Field Service pricing

All Field Service pricing →

Comparing AppFolio to something specific? Try AppFolio vs Arborgold, AppFolio vs Buildium, or AppFolio vs DoorLoop. Or see the best AppFolio alternatives, ranked.

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