AppFolio Pricing (2026)

This isn't per-seat in the usual sense — you're paying per unit (i.e., per rental door/property managed), not per employee logging in. So a firm managing 200 units pays for 200 units regardless of how many staff touch the platform, with a mandatory 50-unit minimum on Core meaning small landlords aren't the target buyer.

From $1/mo 3 plans per-seat Best AppFolio alternatives → AppFolio's competitors →
Core
$1/mo per seat
Plus
$3/mo per seat
Max
$5/mo per seat
Verified Sep 27, 2026 Official pricing page
Screenshot of AppFolio's pricing page showing its plans and prices
Their pricing page, captured Sep 27, 2026

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Core

$1/mo per seat
  • Property Accounting & Reports
  • End-to-End Marketing & Leasing
  • Work Order Management
  • Inspections & Unit Turns
  • Mobility & Convenience
  • Integrated Communication
  • AppFolio Stack™ Standard Integrations
  • Realm-X Assistant & Messages
  • Purchase Orders & Inventory Tracking
  • Standard Support

Plus

$3/mo per seat
  • Affordable Housing Capabilities
  • Student Housing Capabilities
  • Advanced Budgeting & Accounting
  • Advanced Data Analysis
  • Custom Fields
  • Realm-X Flows
  • AppFolio Stack™ Premium Integrations
  • Scale & Control
  • AppFolio API (read only)
  • Enhanced Support
  • Maintenance Scheduling & Automated Billing

Max

$5/mo per seat
  • Leasing CRM
  • Leasing Signals
  • AppFolio API (read/write)
  • Dedicated Customer Success Management

Does AppFolio have a free plan?

No. AppFolio lists no free plan or trial on its pricing page. Paid plans start at $1/mo.

Want free? Hemlane has free plans: see all AppFolio alternatives →

AI Pricing Analysis

Pricing Model

This isn't per-seat in the usual sense — you're paying per unit (i.e., per rental door/property managed), not per employee logging in. So a firm managing 200 units pays for 200 units regardless of how many staff touch the platform, with a mandatory 50-unit minimum on Core meaning small landlords aren't the target buyer.

Tier Strategy

Core is the entry point for portfolio managers who need basic AppFolio functionality but are locked into that 50-unit floor whether they need it or not. Plus and Max escalate per-unit cost as you need deeper functionality — likely accounting, maintenance, or leasing automation — so the upgrade trigger is less about portfolio size and more about wanting more workflow automation baked in.

Competitive Positioning

At $1.49-$5.00 per unit, AppFolio sits in the mid-to-premium range for property management software, especially once you factor in the enforced minimums that push smaller operators toward a higher total spend. They're clearly chasing mid-size to large residential portfolios who can absorb a real monthly floor, not mom-and-pop landlords testing the waters.

Growth Lever

With no free trial and no free plan, the entire funnel runs through sales conversations — the minimum spend and unit minimums mean AppFolio is engineering deals to hit a revenue floor before a customer even signs. Expansion from there is straightforward: more units under management pushes total spend up automatically, and tier upgrades (Core to Plus to Max) monetize the desire for richer features like advanced reporting or owner portals.

Want the strategist's read on the live page? Read the AI teardown of AppFolio's pricing page →

AppFolio Pricing FAQ

How much does AppFolio cost?
Paid plans start at $1/mo, going up to $5/mo for larger teams.
Is there a free plan?
No free plan. You'll need to commit to a paid plan to get started.
Can I try it before paying?
Not at the moment. There's no free trial or free plan listed on their pricing page.
How does the pricing work?
This isn't per-seat in the usual sense — you're paying per unit (i.e., per rental door/property managed), not per employee logging in. So a firm managing 200 units pays for 200 units regardless of how many staff touch the platform, with a mandatory 50-unit minimum on Core meaning small landlords aren't the target buyer.
Which plan makes sense for me?
Core is the entry point for portfolio managers who need basic AppFolio functionality but are locked into that 50-unit floor whether they need it or not. Plus and Max escalate per-unit cost as you need deeper functionality — likely accounting, maintenance, or leasing automation — so the upgrade trigger is less about portfolio size and more about wanting more workflow automation baked in.

More Field Service pricing

All Field Service pricing →

Comparing AppFolio to something specific? Try AppFolio vs Arborgold, AppFolio vs Buildium, or AppFolio vs DoorLoop. Or see the best AppFolio alternatives, ranked.

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