AppFolio vs DoorLoop Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Core
- Property Accounting & Reports
- End-to-End Marketing & Leasing
- Work Order Management
- Inspections & Unit Turns
- Mobility & Convenience
- Integrated Communication
- AppFolio Stack™ Standard Integrations
- Realm-X Assistant & Messages
- Purchase Orders & Inventory Tracking
- Standard Support
Plus
- Affordable Housing Capabilities
- Student Housing Capabilities
- Advanced Budgeting & Accounting
- Advanced Data Analysis
- Custom Fields
- Realm-X Flows
- AppFolio Stack™ Premium Integrations
- Scale & Control
- AppFolio API (read only)
- Enhanced Support
- Maintenance Scheduling & Automated Billing
Max
- Leasing CRM
- Leasing Signals
- AppFolio API (read/write)
- Dedicated Customer Success Management
STARTER
- Online rent & fee payments
- Tenant portal
- Maintenance management
- Two-way communication
- Accounting & Reporting
- Rental applications & screening
- Lease management
- CashPayments by Western Union
- Dashboards
- World-class support
- eSignature
- CRM for tenants
PRO
- AI Add-On
- Workflows
- Advanced accounting and reporting
- Live bank connect
- Quickbooks online sync
- Tenant announcements
- Advanced maintenance management
- Outgoing payments
- Budgeting
- Email, chat, phone & Zoom support
- Listings
- User access roles
- Calendar
- Comprehensive reports
- Showings
PREMIUM
Popular- AI Add-On
- VIP Priority Support
- Free incoming ACH payments
- Free personalized websites
- Zapier Integration
- Free eSignatures
- Free business verification setup
- Custom convenience fees
- Unlimited additional users
- Unlimited data storage
- Advanced customizable dashboards
- API access
- CAM Reconciliation
- Audit Logs
- Affordable Housing Reporting
AppFolio vs DoorLoop FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Neither has a free plan.
- How do they charge?
- Different approach here. AppFolio uses custom pricing, while DoorLoop goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. AppFolio: With no published pricing, no free trial, and hard unit minimums, AppFolio is clearly playing to mid-market and enterprise property managers, not scrappy landlords or small shops. It's positioned as a premium, sales-assisted platform where the gatekeeping itself signals 'we're not for small operators.' DoorLoop: DoorLoop sits in the mid-market of property management software — not as cheap as Landlord Studio or Rentec Direct, but undercutting Buildium and AppFolio at lower unit counts. They're clearly targeting independent landlords and small-to-mid-size property managers who want a polished product without enterprise pricing.
Still deciding? See the best AppFolio alternatives or the best DoorLoop alternatives, ranked with verified pricing.
Keep tabs on both.
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