AppFolio vs DoorLoop Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| AppFolio pricing | DoorLoop pricing | |
|---|---|---|
| Starts at | $1/mo | $99/mo |
| Number of plans | 3 | 3 |
| Free plan | — | — |
| Free trial | — | — |
| Pricing model | per-seat | per-seat |
Price is one row. To weigh the features too, use our feature comparison template →
Core
- Property Accounting & Reports
- End-to-End Marketing & Leasing
- Work Order Management
- Inspections & Unit Turns
- Mobility & Convenience
- Integrated Communication
- AppFolio Stack™ Standard Integrations
- Realm-X Assistant & Messages
- Purchase Orders & Inventory Tracking
- Standard Support
Plus
- Affordable Housing Capabilities
- Student Housing Capabilities
- Advanced Budgeting & Accounting
- Advanced Data Analysis
- Custom Fields
- Realm-X Flows
- AppFolio Stack™ Premium Integrations
- Scale & Control
- AppFolio API (read only)
- Enhanced Support
- Maintenance Scheduling & Automated Billing
Max
- Leasing CRM
- Leasing Signals
- AppFolio API (read/write)
- Dedicated Customer Success Management
STARTER
- Online rent & fee payments
- Tenant portal
- Maintenance management
- Two-way communication
- Accounting & Reporting
- Rental applications & screening
- Lease management
- CashPayments by Western Union
- Dashboards
- World-class support
- eSignature
- CRM for tenants
PRO
- AI Add-On
- Workflows
- Advanced accounting and reporting
- Live bank connect
- Quickbooks online sync
- Tenant announcements
- Advanced maintenance management
- Outgoing payments
- Budgeting
- Email, chat, phone & Zoom support
- Listings
- User access roles
- Calendar
- Comprehensive reports
- Showings
PREMIUM
Popular- AI Add-On
- VIP Priority Support
- Free incoming ACH payments
- Free personalized websites
- Zapier Integration
- Free eSignatures
- Free business verification setup
- Custom convenience fees
- Unlimited additional users
- Unlimited data storage
- Advanced customizable dashboards
- API access
- CAM Reconciliation
- Audit Logs
- Affordable Housing Reporting
AppFolio vs DoorLoop FAQ
- Which one is cheaper?
- AppFolio starts lower at $1/mo, compared to $99/mo for DoorLoop.
- Can I use either one for free?
- Neither has a free plan.
- How do they charge?
- Both use a per-seat model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. AppFolio: At $1.49-$5.00 per unit, AppFolio sits in the mid-to-premium range for property management software, especially once you factor in the enforced minimums that push smaller operators toward a higher total spend. They're clearly chasing mid-size to large residential portfolios who can absorb a real monthly floor, not mom-and-pop landlords testing the waters. DoorLoop: At $99-$239/mo before scaling with unit count, DoorLoop sits mid-market — pricier than bare-bones tools like TenantCloud but cheaper than enterprise players like AppFolio or Yardi that target 200+ unit portfolios. They're clearly chasing the small-to-mid landlord and PM segment that's outgrown spreadsheets but isn't ready for enterprise complexity or pricing.
Still deciding? See the best AppFolio alternatives or the best DoorLoop alternatives, ranked with verified pricing.
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