AppFolio vs ServiceM8 Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

AppFolio pricing ServiceM8 pricing
Starts at $1/mo $29/mo
Number of plans 3 5
Free plan —
Free trial —
Pricing model per-seat flat-rate

Price is one row. To weigh the features too, use our feature comparison template →

Core

$1/mo
  • Property Accounting & Reports
  • End-to-End Marketing & Leasing
  • Work Order Management
  • Inspections & Unit Turns
  • Mobility & Convenience
  • Integrated Communication
  • AppFolio Stack™ Standard Integrations
  • Realm-X Assistant & Messages
  • Purchase Orders & Inventory Tracking
  • Standard Support

Plus

$3/mo
  • Affordable Housing Capabilities
  • Student Housing Capabilities
  • Advanced Budgeting & Accounting
  • Advanced Data Analysis
  • Custom Fields
  • Realm-X Flows
  • AppFolio Stack™ Premium Integrations
  • Scale & Control
  • AppFolio API (read only)
  • Enhanced Support
  • Maintenance Scheduling & Automated Billing

Max

$5/mo
  • Leasing CRM
  • Leasing Signals
  • AppFolio API (read/write)
  • Dedicated Customer Success Management

Free

$0/mo
  • All Essential Features
  • AI Smart Helpers
  • Recurring Jobs
  • Deposits
  • Purchased Forms

Starter

$29/mo
  • All Essential Features
  • AI Smart Helpers
  • Recurring Jobs
  • Deposits
  • Partial/Progress Invoices
  • Supplier Invoice Importing
  • Purchased Forms

Growing

$79/mo
  • All Essential Features
  • AI Smart Helpers
  • Recurring Jobs
  • Deposits
  • Partial/Progress Invoices
  • Supplier Invoice Importing
  • Purchased Forms
  • Asset Management
  • Forms & Certificates

Premium

$149/mo
  • All Essential Features
  • AI Smart Helpers
  • Recurring Jobs
  • Deposits
  • Partial/Progress Invoices
  • Supplier Invoice Importing
  • Purchased Forms
  • Asset Management
  • Forms & Certificates

Premium Plus

$349/mo
  • All Essential Features
  • AI Smart Helpers
  • Recurring Jobs
  • Deposits
  • Partial/Progress Invoices
  • Supplier Invoice Importing
  • Purchased Forms
  • Asset Management
  • Forms & Certificates

AppFolio vs ServiceM8 FAQ

Which one is cheaper?
AppFolio starts lower at $1/mo, compared to $29/mo for ServiceM8.
Can I use either one for free?
ServiceM8 has a free plan. AppFolio doesn't — you'll need to pay from day one.
How do they charge?
Different approach here. AppFolio uses per-seat pricing, while ServiceM8 goes with flat-rate. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. AppFolio: At $1.49-$5.00 per unit, AppFolio sits in the mid-to-premium range for property management software, especially once you factor in the enforced minimums that push smaller operators toward a higher total spend. They're clearly chasing mid-size to large residential portfolios who can absorb a real monthly floor, not mom-and-pop landlords testing the waters. ServiceM8: Sits mid-pack against trade-focused rivals like Jobber and Housecall Pro — not the budget pick, not the enterprise play, but priced to capture growing trade businesses that have outgrown spreadsheets. The free tier is a smart wedge to hook solo tradies before they scale into paid plans.

Still deciding? See the best AppFolio alternatives or the best ServiceM8 alternatives, ranked with verified pricing.

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