AppsFlyer vs GoodData Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Zero
- Create smooth discovery to install experiences
- A Welcome Package with 12K free conversions for the first year, core marketing analytics, and 30 days of access to select premium add-ons.
Growth
- Kickstart app growth
- Measure paid campaigns with best-in-class attribution
- Boost engagement with seamless journeys
- A Welcome Package with 12K free conversions for the first year, core marketing analytics, and 30 days of access to select premium add-ons.
- Conversions over 12K are priced at $0.07
Enterprise
Popular- Increase revenue with cross-platform attribution insights
- Overcome marketing signal loss
- Maximize ROAS
- Scale user acquisition
- Increase engagement and LTV
- Boost efficiency with AI insights
- Detect and prevent mobile fraud
Professional
- Analytics features and BI capabilities
- Full embedding functionality
- Multi-tenancy and branding
- Analytics Catalog
- IDE Extension
- React and Python SDK for Gen AI
- Amazon Redshift, Azure SQL, Databricks, Google BigQuery, Greenplum, Microsoft SQL Server, PostgreSQL, Snowflake, Synapse SQL, Vertica, and more
- Data blending across multiple sources
- Fully managed SaaS on AWS, Azure
- Single sign-on (SSO)
- Data centers include US, EU, Australia, Canada*, Singapore*, India*, Japan*, and Middle East* (*on demand)
- Unlimited number of self-service reports and dashboards
- Custom dashboard plugin extensions
- Custom themes and branding per customer
- Custom domain URL
- Localized display language
- Governed content publishing across tenants
- Smart Search for easy discovery
- Forecasting and Clustering capabilities
- Technical support
- Whitelabeling
- iFrame, Web Components, and APIs for embedding
- React SDK for building custom UIs
- Python SDK for backend management
- Semantic layer supporting reusable, resilient, and context-aware metrics
- Built-in multitenancy with hierarchical workspaces
- Declarative API for all metadata definitions
- Open-source metadata and lifecycle management tooling (coming soon)
- Environments
- SOC 2 certification
- GDPR, and ISO 27001 compliance
- Cache results
- FlexQuery storage
Enterprise
- Custom agents and Agent Builder
- Context Management and AI governance
- SLA support and dedicated customer success
- AI Assistant with 20+ Analytics Skills
- Dashboard Copilot
- Summarization Copilot
- Custom Agents
- Agent Builder
- Analytics Catalog
- AI Memory
- AI Knowledge
- Semantic Quality Agent
- Anomaly Detection
- Key Driver Analysis
- Forecasting
- Clustering
- AI Usage Analytics
- Observability
- BYOLLM
- MCP Server with 30+ Tools
- A2A Protocol
- IDE Extension
- React and Python SDK for Gen AI
- Amazon Redshift, Azure SQL, Databricks, Google BigQuery, Greenplum, Microsoft SQL Server, PostgreSQL, Snowflake, Synapse SQL, Vertica, and more
- Data blending across multiple sources
- Fully managed SaaS on AWS, Azure
- Single sign-on (SSO)
- Dedicated cluster
- Data centers include US, EU, Australia, Canada*, Singapore*, India*, Japan*, and Middle East* (*on demand)
- Multi-region deployment
- Self-hosted deployment
- Unlimited number of self-service reports and dashboards
- Custom dashboard plugin extensions
- Custom themes and branding per customer
- Custom domain URL
- Localized display language
- Governed content publishing across tenants
- Smart Search for easy discovery
- Forecasting and Clustering capabilities
- Technical support
- Dedicated customer success manager
- 99.5% guaranteed uptime SLA
- Onboarding support
- Whitelabeling
- iFrame, Web Components, and APIs for embedding
- React SDK for building custom UIs
- Python SDK for backend management
- Semantic layer supporting reusable, resilient, and context-aware metrics
- Built-in multitenancy with hierarchical workspaces
- Declarative API for all metadata definitions
- Open-source metadata and lifecycle management tooling (coming soon)
- Usage analytics
- Environments
- CI/CD — Data product management
- SOC 2 certification
- GDPR, and ISO 27001 compliance
- WCAG AA Accessibility
- SAML and multiple OIDC
- Audit log
- HIPAA
- FedRAMP
- Data blending across multiple sources
- FlexConnect functionality to build self-service connectors
- FlexConnect embedded connection logic
- Data embedding
- Ontology extraction
- Direct and Import modes
- Cache results
- FlexQuery storage
- Vector store
- Knowledge graphs
AppsFlyer vs GoodData FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- AppsFlyer has a free plan. GoodData doesn't — you'll need to pay from day one.
- How do they charge?
- Different approach here. AppsFlyer uses usage-based pricing, while GoodData goes with custom. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. AppsFlyer: AppsFlyer sits in the premium tier of mobile measurement alongside Adjust and Branch, but the free Zero plan is a deliberate land-and-expand move to pull in early-stage apps before competitors can. The $0.07 per-conversion rate is competitive for mid-market but can get expensive fast for high-volume advertisers, which is exactly when Enterprise pricing becomes the conversation. GoodData: Full custom pricing with no free tier or trial puts them squarely in the premium, sales-led segment — they're not competing on accessibility or self-serve. They're going after mid-market and enterprise buyers who are already committed to embedded analytics as a strategic investment, competing with the likes of Sisense and Qlik rather than Metabase or Looker Studio.
Keep tabs on both.
We'll monitor pricing changes for AppsFlyer and GoodData and let you know when something moves.