AppsFlyer vs Piwik PRO Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Zero
- Create smooth discovery to install experiences
- A Welcome Package with 12K free conversions for the first year, core marketing analytics, and 30 days of access to select premium add-ons.
Growth
- Kickstart app growth
- Measure paid campaigns with best-in-class attribution
- Boost engagement with seamless journeys
- A Welcome Package with 12K free conversions for the first year, core marketing analytics, and 30 days of access to select premium add-ons.
- Conversions over 12K are priced at $0.07
Enterprise
Popular- Increase revenue with cross-platform attribution insights
- Overcome marketing signal loss
- Maximize ROAS
- Scale user acquisition
- Increase engagement and LTV
- Boost efficiency with AI insights
- Detect and prevent mobile fraud
Business
- 4 modules: Analytics, Tag Manager, Customer Data Platform and Consent Management Platform (CMP)
- Up to 20 domains and up to 2M actions monthly
- 25 months of data retention
- EU-operated cloud hosting in Sweden
- Premium services and features as add-ons
- Support of our community forum with 1000 users
- HIPAA compliance ensured by customizable business associate agreement (BAA) during the entire trial period
Enterprise
Popular- Starting from 1M actions monthly with no upper limit
- Data retention starting from 25 months
- Cloud or private cloud hosting in numerous data centers around the world, including EU-operated servers
- Dedicated technical support, implementation & onboarding
- HIPAA compliance ensured by customizable business associate agreement (BAA)
AppsFlyer vs Piwik PRO FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- AppsFlyer has a free plan. Piwik PRO doesn't — though they do offer a free trial.
- How do they charge?
- Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. AppsFlyer: AppsFlyer sits in the premium tier of mobile measurement alongside Adjust and Branch, but the free Zero plan is a deliberate land-and-expand move to pull in early-stage apps before competitors can. The $0.07 per-conversion rate is competitive for mid-market but can get expensive fast for high-volume advertisers, which is exactly when Enterprise pricing becomes the conversation. Piwik PRO: They're positioned as the privacy-first alternative to GA4 — not the cheapest option (Plausible or Fathom undercut them significantly) but far below Mixpanel or Amplitude at scale. They're going after compliance-sensitive mid-market teams in Europe who can't afford to mess around with GDPR and want a credible GA replacement.
Keep tabs on both.
We'll monitor pricing changes for AppsFlyer and Piwik PRO and let you know when something moves.