AppsFlyer vs Piwik PRO Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

AppsFlyer Piwik PRO
Starts at Custom $36/mo
Number of plans 3 2
Free plan
Free trial
Pricing model hybrid usage-based

Zero

$0/mo
  • Land your first installs
  • Create smooth discovery to install experiences

Growth

Custom
  • Kickstart app growth
  • Measure paid campaigns with basic mobile attribution
  • Boost engagement with seamless journeys

Enterprise

Popular
Custom
  • Increase revenue with cross-channel attribution insights
  • Overcome marketing signal loss
  • Maximize ROAS
  • Scale user acquisition
  • Increase engagement and LTV
  • Boost efficiency with AI insights
  • Detect and prevent mobile fraud

Business

$36/mo
  • 4 modules: Analytics, Tag Manager, Customer Data Platform and Consent Management Platform (CMP)
  • Up to 20 domains and up to 2M actions monthly
  • 25 months of data retention
  • EU-operated cloud hosting in Sweden
  • Premium services and features as add-ons
  • Support of our community forum with 1000 users
  • HIPAA compliance ensured by customizable business associate agreement (BAA) during the entire trial period

Enterprise

Popular
$366/mo
  • 4 modules:
  • Starting from 1M actions monthly with no upper limit
  • Data retention starting from 25 months
  • Cloud or private cloud hosting in numerous data centers around the world, including EU-operated servers
  • Dedicated technical support, implementation & onboarding
  • HIPAA compliance ensured by customizable business associate agreement (BAA)

AppsFlyer vs Piwik PRO FAQ

Which one is cheaper?
One or both use custom pricing, so it depends on your specific needs.
Can I use either one for free?
AppsFlyer has a free plan. Piwik PRO doesn't — though they do offer a free trial.
How do they charge?
Different approach here. AppsFlyer uses hybrid pricing, while Piwik PRO goes with usage-based. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. AppsFlyer: AppsFlyer plays in the premium tier of mobile measurement partners (MMPs), going head-to-head with Adjust and Branch rather than competing on price. The free Zero tier is a wedge to hook smaller or pre-monetization apps early, betting they'll convert to paid once they start spending on user acquisition. Piwik PRO: Piwik PRO positions itself as the privacy-first alternative to GA4, targeting teams that need EU data residency or HIPAA/GDPR compliance and are willing to pay a premium for it. It's not competing on price with cheap analytics tools — it's competing on trust with enterprises that view compliance as non-negotiable.

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