AppsFlyer vs Plausible Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Zero
- Create smooth discovery to install experiences
- A Welcome Package with 12K free conversions for the first year, core marketing analytics, and 30 days of access to select premium add-ons.
Growth
- Kickstart app growth
- Measure paid campaigns with best-in-class attribution
- Boost engagement with seamless journeys
- A Welcome Package with 12K free conversions for the first year, core marketing analytics, and 30 days of access to select premium add-ons.
- Conversions over 12K are priced at $0.07
Enterprise
Popular- Increase revenue with cross-platform attribution insights
- Overcome marketing signal loss
- Maximize ROAS
- Scale user acquisition
- Increase engagement and LTV
- Boost efficiency with AI insights
- Detect and prevent mobile fraud
Starter
- One site
- 3 years of data retention
- Intuitive, fast and privacy-friendly dashboard
- Email/Slack reports
- Google Analytics import
- Goals and custom events
- Saved Segments
- Annotations
Growth
- Up to 3 sites
- Up to 3 team members
- Team Management
- Shared Links
- Embedded Dashboards
- Shared Segments
- Shared Annotations
Business
Popular- Up to 10 sites
- Up to 10 team members
- 5 years of data retention
- Custom Properties
- Stats API (600 requests per hour)
- Data Studio Connector
- Ecommerce revenue attribution
- Funnels and user journeys
- Consolidated View
Enterprise
- 10+ sites
- 10+ team members
- 600+ Stats API requests per hour
- Sites API access
- Single Sign-On (SSO)
- Managed Proxy
- Scheduled raw event data exports
- 5+ years of data retention
- Priority support
AppsFlyer vs Plausible FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- AppsFlyer has a free plan. Plausible doesn't — though they do offer a free trial.
- How do they charge?
- Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. AppsFlyer: AppsFlyer sits in the premium tier of mobile measurement alongside Adjust and Branch, but the free Zero plan is a deliberate land-and-expand move to pull in early-stage apps before competitors can. The $0.07 per-conversion rate is competitive for mid-market but can get expensive fast for high-volume advertisers, which is exactly when Enterprise pricing becomes the conversation. Plausible: Plausible is positioning as the privacy-first, lightweight alternative to Google Analytics — not competing on price with enterprise tools but undercutting the complexity tax of GA4. At $9/mo entry they're accessible to indie devs and small teams who want clean data without GDPR headaches.
Still deciding? See the best AppsFlyer alternatives or the best Plausible alternatives, ranked with verified pricing.
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