AppsFlyer vs Simple Analytics Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| AppsFlyer | Simple Analytics | |
|---|---|---|
| Starts at | Custom | $20/mo |
| Number of plans | 3 | 2 |
| Free plan | ||
| Free trial | — | |
| Pricing model | hybrid | usage-based |
Zero
- Land your first installs
- Create smooth discovery to install experiences
Growth
- Kickstart app growth
- Measure paid campaigns with basic mobile attribution
- Boost engagement with seamless journeys
Enterprise
Popular- Increase revenue with cross-channel attribution insights
- Overcome marketing signal loss
- Maximize ROAS
- Scale user acquisition
- Increase engagement and LTV
- Boost efficiency with AI insights
- Detect and prevent mobile fraud
Self-serve
- See your website traffic in seconds
- One-page dashboard, no configuration
- No cookies, no consent banners, no personal data
- EU-hosted and compliant by design
Enterprise
Popular- Complete data
- Traffic recovery
- Works with your stack
- Raw data access
- Team reporting
- Enterprise-ready
AppsFlyer vs Simple Analytics FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. AppsFlyer uses hybrid pricing, while Simple Analytics goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. AppsFlyer: AppsFlyer plays in the premium tier of mobile measurement partners (MMPs), going head-to-head with Adjust and Branch rather than competing on price. The free Zero tier is a wedge to hook smaller or pre-monetization apps early, betting they'll convert to paid once they start spending on user acquisition. Simple Analytics: At $20/mo entry, Simple Analytics sits mid-pack — pricier than bare-bones cookieless trackers but way cheaper than enterprise-grade platforms like GA360 or Mixpanel. They're chasing privacy-first teams who want to ditch Google Analytics without paying for a full product analytics suite they won't use.
Still deciding? See the best AppsFlyer alternatives or the best Simple Analytics alternatives, ranked with verified pricing.
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