AppsFlyer vs Usermaven Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Zero
- Create smooth discovery to install experiences
- A Welcome Package with 12K free conversions for the first year, core marketing analytics, and 30 days of access to select premium add-ons.
Growth
- Kickstart app growth
- Measure paid campaigns with best-in-class attribution
- Boost engagement with seamless journeys
- A Welcome Package with 12K free conversions for the first year, core marketing analytics, and 30 days of access to select premium add-ons.
- Conversions over 12K are priced at $0.07
Enterprise
Popular- Increase revenue with cross-platform attribution insights
- Overcome marketing signal loss
- Maximize ROAS
- Scale user acquisition
- Increase engagement and LTV
- Boost efficiency with AI insights
- Detect and prevent mobile fraud
Growth
- Website traffic analytics
- Product usage analytics
- Ecommerce analytics
- Traffic and conversion trends
- Funnel analysis
- User journey analysis
- User and account profiles
- Segments
- Google Search Console dashboard
- WooCommerce dashboard
- Email reports
- Slack reports
- Bot and proxy traffic exclusion
Scale
Popular- Paid ads attribution
- Channel-level revenue attribution
- Content and landing-page attribution
- CRM revenue and pipeline attribution
- Multi-touch conversion paths
- Customer journey attribution
- Google, Meta, and LinkedIn Ads tracking
- Conversion sync to ad platforms
- Maven AI insights
- AI-powered reporting
- AI summaries and scheduled reports
- Revenue retention and cohort analysis
- Customer lifecycle and expansion analysis
- HubSpot, Wix, Slack, and Squarespace
- Shopify, WordPress, and Amazon S3
- Google Search Console and other marketing tools
Enterprise
- Custom integrations
- BigQuery and data warehouse export
- Private-cloud deployment
- On-premises deployment
- Custom data retention
- Data residency options
- Tailored reports and dashboards
- SAML SSO
- Role-based access controls
- Audit logs
- Advanced security and privacy controls
- Security review and DPA support
- Procurement and compliance support
- Concierge onboarding
- Dedicated customer success manager
- Periodic strategy check-ins
- Service-level agreement
- High-priority support
AppsFlyer vs Usermaven FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- AppsFlyer has a free plan. Usermaven doesn't — though they do offer a free trial.
- How do they charge?
- Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. AppsFlyer: AppsFlyer sits in the premium tier of mobile measurement alongside Adjust and Branch, but the free Zero plan is a deliberate land-and-expand move to pull in early-stage apps before competitors can. The $0.07 per-conversion rate is competitive for mid-market but can get expensive fast for high-volume advertisers, which is exactly when Enterprise pricing becomes the conversation. Usermaven: They're undercutting Mixpanel and Amplitude at the entry level while pitching privacy-friendly features (cookie-less, ad-blocker bypass) as a differentiator — squarely aimed at teams burned by GDPR headaches or frustrated with GA4. Mid-market positioning, not a race-to-the-bottom cheap tool.
Keep tabs on both.
We'll monitor pricing changes for AppsFlyer and Usermaven and let you know when something moves.