AppsFlyer vs Zoho Analytics Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| AppsFlyer | Zoho Analytics | |
|---|---|---|
| Starts at | Custom | $24/mo |
| Number of plans | 3 | 4 |
| Free plan | ||
| Free trial | ||
| Pricing model | usage-based | per-seat |
Zero
- Create smooth discovery to install experiences
- A Welcome Package with 12K free conversions for the first year, core marketing analytics, and 30 days of access to select premium add-ons.
Growth
- Kickstart app growth
- Measure paid campaigns with best-in-class attribution
- Boost engagement with seamless journeys
- A Welcome Package with 12K free conversions for the first year, core marketing analytics, and 30 days of access to select premium add-ons.
- Conversions over 12K are priced at $0.07
Enterprise
Popular- Increase revenue with cross-platform attribution insights
- Overcome marketing signal loss
- Maximize ROAS
- Scale user acquisition
- Increase engagement and LTV
- Boost efficiency with AI insights
- Detect and prevent mobile fraud
BASIC
- Starts at 2 Users
- Starts at 0.5 Million Rows
STANDARD
- Starts at 5 Users
- Starts at 1 Million Rows
PREMIUM
Popular- Starts at 15 Users
- Starts at 5 Million Rows
ENTERPRISE
- Starts at 50 Users
- Starts at 50 Million Rows
AppsFlyer vs Zoho Analytics FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. AppsFlyer uses usage-based pricing, while Zoho Analytics goes with per-seat. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. AppsFlyer: AppsFlyer sits in the premium tier of mobile measurement alongside Adjust and Branch, but the free Zero plan is a deliberate land-and-expand move to pull in early-stage apps before competitors can. The $0.07 per-conversion rate is competitive for mid-market but can get expensive fast for high-volume advertisers, which is exactly when Enterprise pricing becomes the conversation. Zoho Analytics: Zoho sits firmly in the budget-to-mid-market band — well below Tableau or Looker, and competitive with Power BI embedded scenarios. They're going after cost-conscious SMBs and Zoho ecosystem users who want analytics without a six-figure contract.
Keep tabs on both.
We'll monitor pricing changes for AppsFlyer and Zoho Analytics and let you know when something moves.