AppTweak vs Moz Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Essential
- 500 Keywords
- 1 Seat
- 6 Months Historical Data
- Reporting Studio
- Reporting Agent
- 12+ Keyword Research Tools
- Chance & Difficulty Score
- Volume History (Apple & Google Play)
- Unlimited Live Keyword Searches
- Download & Revenue Estimates
- App Timeline with Metadata Updates & A/B Tests
- Competitor Metadata Analysis & Creatives
- App Page Preview
- Featured Apps
- Ratings & Reviews Analysis
- ASO Certification
- Help Center & Chat Support
Grow
- 1,500 Keywords
- 1 Seat
- 12 Months Historical Data
- Organic Installs per Keyword
- Maximum Reach
- Relevancy Score
- Brand vs Generic Installs
- Keyword Impact
- Long-Tail Keywords
- Metadata Simulator
- Trending Keywords
- Featuring Trends & History
- Featured Stories & Opportunities
- Featuring Impact Analysis
- Similar Apps
- Competitor In-App Events & Promotional Content
- ASO Impact Analysis
- Automated Slack & Email Alerts
Grow Plus
Popular- 3,000 Keywords
- 1 Seat
- 24 Months Historical Data
- Increased Platform Limits
- Extended Historical Data
- Higher Report Limits
- Longer Reporting History
Enterprise
- Custom Keywords
- Custom Seats
- All Time Historical Data
- App & Game Prompt Intelligence
- App & Game-Level Tracking
- Sources & Query Fan-Out
- ASO Agent
- AppDNA & GameDNA Taxonomy
- All Ranked Keywords Analysis
- Apple Ads Keyword Intelligence
- Creative Explorer
- CPP & CSL Explorer
- In-App Events Explorer
- Localization Insights
- Screenshot Translation
- Incrementality Analysis
- Worldwide Analysis
- Moodboards
- Team Workspaces
- Access to Consulting Services
- Dedicated Account Manager
- Slack Support
- SSO
Standard
- 1 user included
- 3 tracked sites
- 300 tracked keywords per mo
- 400K pages crawled per mo
- AI Overviews by Keyword
- 1 AI Visibility Dashboard
- 50 Tracked Prompts
- 4 Tracked AI Models (GPT, Gemini, Google AI Mode, & Perplexity)
- Weekly Prompt Tracking frequency
- AI Prompt Suggestions research
- 2 AI Content Briefs per month
Medium
Popular- 2 users included
- 10 tracked sites
- 1,500 tracked keywords per mo
- 2M pages crawled per mo
- AI Overviews by Keyword
- 2 AI Visibility Dashboards
- 100 Tracked Prompts
- 4 Tracked AI Models (GPT, Gemini, Google AI Mode, & Perplexity)
- Weekly Prompt Tracking frequency
- AI Prompt Suggestions research
- 10 AI Content Briefs per month (5x more than standard)
Large
- 3 users included
- 25 tracked sites
- 3,000 tracked keywords per mo
- 5M pages crawled per mo
- AI Overviews by Keyword
- 4 AI Visibility Dashboards
- 200 Tracked Prompts
- 4 Tracked AI Models (GPT, Gemini, Google AI Mode, & Perplexity)
- Weekly Prompt Tracking frequency
- AI Prompt Suggestions research
- 50 AI Content Briefs per month (5x more than medium)
Enterprise
AppTweak vs Moz FAQ
- Which one is cheaper?
- AppTweak starts lower at $79/mo, compared to $99/mo for Moz.
- Can I use either one for free?
- Neither has a free plan. But AppTweak and Moz offer a free trial.
- How do they charge?
- Different approach here. AppTweak uses hybrid pricing, while Moz goes with per-seat. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. AppTweak: This sits mid-to-premium in the ASO tooling space — not a budget tool like some scrappy keyword trackers, but not throwing out enterprise-only pricing from page one either. The $79 entry point is low enough to catch solo devs and indie app teams price-comparing against tools like Sensor Tower or data.ai, while Grow Plus and Enterprise are clearly aimed at agencies and larger app portfolios who'll pay for depth. Moz: Sitting in the middle of the SEO tool pack — pricier than budget tools like Ubersuggest but cheaper than Ahrefs or Semrush at the top end. Moz is playing for small-to-mid agencies and in-house marketers who want brand recognition (Domain Authority) without paying enterprise-tier prices.
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