AppTweak vs Moz Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Essential
- 500 Keywords
- 1 Seat
- 6 Months Historical Data
- Reporting Studio
- Reporting Agent
- 12+ Keyword Research Tools
- Chance & Difficulty Score
- Volume History (Apple & Google Play)
- Unlimited Live Keyword Searches
- Download & Revenue Estimates
- App Timeline with Metadata Updates & A/B Tests
- Competitor Metadata Analysis & Creatives
- App Page Preview
- Featured Apps
- Ratings & Reviews Analysis
- ASO Certification
- Help Center & Chat Support
Grow
- 1,500 Keywords
- 1 Seat
- 12 Months Historical Data
- Organic Installs per Keyword
- Maximum Reach
- Relevancy Score
- Brand vs Generic Installs
- Keyword Impact
- Long-Tail Keywords
- Metadata Simulator
- Trending Keywords
- Featuring Trends & History
- Featured Stories & Opportunities
- Featuring Impact Analysis
- Similar Apps
- Competitor In-App Events & Promotional Content
- ASO Impact Analysis
- Automated Slack & Email Alerts
Grow Plus
Popular- 3,000 Keywords
- 1 Seat
- 24 Months Historical Data
- Increased Platform Limits
- Extended Historical Data
- Higher Report Limits
- Longer Reporting History
Enterprise
- Custom Keywords
- Custom Seats
- All Time Historical Data
- App & Game Prompt Intelligence
- App & Game-Level Tracking
- Sources & Query Fan-Out
- ASO Agent
- AppDNA & GameDNA Taxonomy
- All Ranked Keywords Analysis
- Apple Ads Keyword Intelligence
- Creative Explorer
- CPP & CSL Explorer
- In-App Events Explorer
- Localization Insights
- Screenshot Translation
- Incrementality Analysis
- Worldwide Analysis
- Moodboards
- Team Workspaces
- Access to Consulting Services
- Dedicated Account Manager
- Slack Support
- SSO
Standard
- 1 user included
- 3 tracked sites
- 300 tracked keywords per mo
- 400K pages crawled per mo
- AI Overviews by Keyword
- 1 AI Visibility Dashboard
- 50 Tracked Prompts
- 2 Tracked AI Models (GPT & Gemini)
- Weekly Prompt Tracking frequency
- AI Prompt Suggestions research
- 2 AI Content Briefs per month
Medium
Popular- 2 users included
- 10 tracked sites
- 1,500 tracked keywords per mo
- 2M pages crawled per mo
- AI Overviews by Keyword
- 2 AI Visibility Dashboards
- 100 Tracked Prompts
- 3 Tracked AI Models (GPT, Gemini, & Google AI Mode)
- Weekly Prompt Tracking frequency
- AI Prompt Suggestions research
- 10 AI Content Briefs per month (5x more than standard)
Large
- 3 users included
- 25 tracked sites
- 3,000 tracked keywords per mo
- 5M pages crawled per mo
- AI Overviews by Keyword
- 4 AI Visibility Dashboards
- 200 Tracked Prompts
- 3 Tracked AI Models (GPT, Gemini, & Google AI Mode)
- Weekly Prompt Tracking frequency
- AI Prompt Suggestions research
- 50 AI Content Briefs per month (5x more than medium)
AppTweak vs Moz FAQ
- Which one is cheaper?
- AppTweak starts lower at $79/mo, compared to $99/mo for Moz.
- Can I use either one for free?
- Neither has a free plan. But AppTweak and Moz offer a free trial.
- How do they charge?
- Both use a flat-rate model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. AppTweak: AppTweak sits in the mid-to-premium range for ASO tooling — more expensive than entry-level tools like AppFollow but positioned below full-suite mobile intelligence platforms. They're clearly going after serious ASO practitioners and growth teams, not casual developers who'd balk at $949/year for the base tier. Moz: Moz sits in the mid-market — more expensive than budget tools like Ubersuggest or SE Ranking, but noticeably cheaper than Semrush or Ahrefs at comparable tiers. They're targeting serious SMBs and small agencies who want credible SEO data without paying enterprise prices.
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