AssemblyAI vs Murf Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| AssemblyAI | Murf | |
|---|---|---|
| Starts at | Custom | $29/mo |
| Number of plans | 2 | 4 |
| Free plan | ||
| Free trial | ||
| Pricing model | usage-based | flat-rate |
Pay as you go
- Universal-3.5 Pro ($0.21/hr)
- Universal-2 ($0.15/hr)
- Universal-3.5 Pro Realtime ($0.45/hr)
- Universal-Streaming ($0.15/hr)
- Universal-Streaming Multilingual ($0.15/hr)
- Sync API ($0.45/hr)
- Voice Agent API ($4.50/hr)
- Speaker Diarization ($0.02/hr pre-recorded, $0.12/hr realtime)
- Medical Mode ($0.15/hr)
- Keyterms Prompting
- Prompting ($0.05/hr)
- Speaker Identification ($0.02/hr)
- Translation ($0.06/hr)
- Custom Formatting ($0.03/hr)
- Entity Detection ($0.08/hr)
- Sentiment Analysis ($0.02/hr)
- Auto Chapters ($0.08/hr)
- Key Phrases ($0.01/hr)
- Topic Detection ($0.15/hr)
- Summarization ($0.03/hr)
- Profanity Filtering ($0.01/hr)
- PII Audio Redaction ($0.05/hr)
- PII Text Redaction ($0.08/hr)
- Content Moderation ($0.15/hr)
- LLM Gateway
- No minimum commitments
- No credit card required to start
Custom
- Custom rate limits
- Enhanced concurrency
- Enterprise-grade flexibility
- Volume-based pricing
- Custom starting concurrency limits
Free
- 10 Projects
- 10 minutes of Voice Generation
- 1 Editor
Creator
- 100 Projects
- 24 hrs/Year of Voice Generation
- 1 Editor
- All 200+ Voices, Styles & Tonalities
- Multi-Native Voices
- Unlimited Downloads
- Canva Integration
- Commercial Rights
Business
Popular- 500 Projects
- 96 hrs/Year of Voice Generation
- 1 Editor
- Business License
- Emphasis
- Variability
- Say It My Way
- Powerpoint Integration
- Audio to Text
- Murf voices for windows apps
Enterprise
- Custom Projects
- Unlimited Voice Generation
- Custom Editors
- Sharing & Collaboration
- Enterprise Grade Features
- AI Translation
- Single Sign-on (SSO)
- No Training on your Data
- Master Service Agreement
- IT Security Assessment
- PO & Invoicing
- Custom Voice Clones (Add-on)
- Customer Success Manager
AssemblyAI vs Murf FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. AssemblyAI uses usage-based pricing, while Murf goes with flat-rate. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. AssemblyAI: They're positioning as the developer-friendly, API-first alternative to Deepgram and Rev AI — competitive on price at scale but differentiated by the breadth of AI features (LLM Gateway, multichannel, etc.). The AWS Marketplace listing signals they're actively chasing enterprise procurement budgets. Murf: At $19/mo annually, Murf is priced aggressively against ElevenLabs and Descript's voice features, positioning itself as the accessible mid-market option for content creators and small teams. They're not chasing the cheapest label — the 'Best Value' badge on Business at $66/mo signals they want teams, not just solo hobbyists.
Keep tabs on both.
We'll monitor pricing changes for AssemblyAI and Murf and let you know when something moves.