Murf Pricing (2026)

It's a hybrid setup blending flat monthly fees with usage caps (minutes of audio/video generated) — you're not paying per seat, you're paying for how much content you can churn out plus which features unlock at each tier.

From $19/mo 4 plans hybrid Free plan Best Murf alternatives → Murf's competitors →
Free
$0/mo
Creator
$19/mo
Business Popular
$66/mo
Enterprise
Contact Sales
Verified Aug 23, 2026 Official pricing page
Screenshot of Murf's pricing page showing its plans and prices
Their pricing page, captured Aug 23, 2026

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Free

$0/mo
  • 10 Projects
  • 10 minutes of Voice Generation
  • 1 Editor
  • 10 mins of Voice Generation
  • Everything in Business Plan (No Downloads)
  • No Commercial Rights

Creator

$19/mo
  • 100 Projects
  • 24 hrs/Year of Voice Generation
  • 1 Editor
  • All 200+ Voices, Styles & Tonalities
  • Multi-Native Voices
  • Unlimited Downloads
  • Canva Integration
  • Commercial Rights

Business

Popular
$66/mo
  • 500 Projects
  • 96 hrs/Year of Voice Generation
  • 1 Editor
  • Business License
  • Emphasis
  • Variability
  • Say It My Way
  • Powerpoint Integration
  • Audio to Text
  • Murf voices for windows apps

Enterprise

Contact Sales
  • Custom Projects
  • Unlimited Voice Generation
  • Custom Editors
  • Sharing & Collaboration
  • Enterprise Grade Features
  • AI Translation
  • Single Sign-on (SSO)
  • No Training on your Data
  • Master Service Agreement
  • IT Security Assessment
  • PO & Invoicing
  • Custom Voice Clones (Add-on)
  • Customer Success Manager

Does Murf have a free plan?

Yes: the Free plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $19/mo.

What the free plan includes

  • 10 Projects
  • 10 minutes of Voice Generation
  • 1 Editor
  • 10 mins of Voice Generation
  • Everything in Business Plan (No Downloads)
  • No Commercial Rights

AI Pricing Analysis

Pricing Model

It's a hybrid setup blending flat monthly fees with usage caps (minutes of audio/video generated) — you're not paying per seat, you're paying for how much content you can churn out plus which features unlock at each tier.

Tier Strategy

Free is a sandbox for testing voices before committing, Creator ($19) fits solo creators or freelancers doing occasional voiceovers, and Business ($66) is built for teams needing more usage minutes, collaboration features, and commercial rights at scale. The jump to Enterprise happens when a company needs custom voice cloning, SSO, or volume that blows past Business's caps.

Competitive Positioning

Murf sits mid-market in the AI voice generation space — pricier than bare-bones TTS tools but cheaper than premium voice-cloning platforms like ElevenLabs at higher tiers, aiming to win teams that want polish without enterprise-level spend.

Growth Lever

The math behind that 'Saved 33%' badge is fuzzy since the monthly price doesn't actually change with annual billing, which suggests the real upgrade driver isn't billing cadence — it's running out of usage minutes or needing team seats, higher-quality voices, and commercial licensing that only Business and Enterprise unlock.

Murf Pricing FAQ

How much does Murf cost?
Paid plans start at $19/mo, going up to $66/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
Is there a free plan?
Yes. The "Free" plan is free forever, not just a trial. You get 10 projects, 10 minutes of voice generation, 1 editor — plus 3 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?
There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
How does the pricing work?
It's a hybrid setup blending flat monthly fees with usage caps (minutes of audio/video generated) — you're not paying per seat, you're paying for how much content you can churn out plus which features unlock at each tier.
Is there a discount for annual billing?
Saved 33% with annual billing.
Which plan makes sense for me?
Free is a sandbox for testing voices before committing, Creator ($19) fits solo creators or freelancers doing occasional voiceovers, and Business ($66) is built for teams needing more usage minutes, collaboration features, and commercial rights at scale. The jump to Enterprise happens when a company needs custom voice cloning, SSO, or volume that blows past Business's caps.

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Comparing Murf to something specific? Try Murf vs Anthropic, Murf vs AssemblyAI, or Murf vs Avoma. Or see the best Murf alternatives, ranked.

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