Murf vs AssemblyAI Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Murf | AssemblyAI | |
|---|---|---|
| Starts at | $19/mo | Custom |
| Number of plans | 4 | 2 |
| Free plan | ||
| Free trial | — | |
| Pricing model | hybrid | usage-based |
Free
- 10 Projects
- 10 minutes of Voice Generation
- 1 Editor
- 10 mins of Voice Generation
- Everything in Business Plan (No Downloads)
- No Commercial Rights
Creator
- 100 Projects
- 24 hrs/Year of Voice Generation
- 1 Editor
- All 200+ Voices, Styles & Tonalities
- Multi-Native Voices
- Unlimited Downloads
- Canva Integration
- Commercial Rights
Business
Popular- 500 Projects
- 96 hrs/Year of Voice Generation
- 1 Editor
- Business License
- Emphasis
- Variability
- Say It My Way
- Powerpoint Integration
- Audio to Text
- Murf voices for windows apps
Enterprise
- Custom Projects
- Unlimited Voice Generation
- Custom Editors
- Sharing & Collaboration
- Enterprise Grade Features
- AI Translation
- Single Sign-on (SSO)
- No Training on your Data
- Master Service Agreement
- IT Security Assessment
- PO & Invoicing
- Custom Voice Clones (Add-on)
- Customer Success Manager
Pay as you go
- Universal-3.5 Pro ($0.21/hr)
- Universal-2 ($0.15/hr)
- Universal-3.5 Pro Realtime ($0.45/hr)
- Universal-Streaming ($0.15/hr)
- Universal-Streaming Multilingual ($0.15/hr)
- Sync API ($0.45/hr)
- Voice Agent API ($4.50/hr)
- Speaker Diarization ($0.02/hr pre-recorded, $0.12/hr realtime)
- Medical Mode ($0.15/hr)
- Keyterms Prompting
- Prompting ($0.05/hr)
- Speaker Identification ($0.02/hr)
- Translation ($0.06/hr)
- Custom Formatting ($0.03/hr)
- Entity Detection ($0.08/hr)
- Sentiment Analysis ($0.02/hr)
- Auto Chapters ($0.08/hr)
- Key Phrases ($0.01/hr)
- Topic Detection ($0.15/hr)
- Summarization ($0.03/hr)
- Profanity Filtering ($0.01/hr)
- PII Audio Redaction ($0.05/hr)
- PII Text Redaction ($0.08/hr)
- Content Moderation ($0.15/hr)
- LLM Gateway
- No minimum commitments
- No credit card required to start
Custom
- Custom rate limits
- Enhanced concurrency
- Enterprise-grade flexibility
- Volume-based pricing
- Custom starting concurrency limits
Murf vs AssemblyAI FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. Murf uses hybrid pricing, while AssemblyAI goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Murf: Murf sits mid-market in the AI voice generation space — pricier than bare-bones TTS tools but cheaper than premium voice-cloning platforms like ElevenLabs at higher tiers, aiming to win teams that want polish without enterprise-level spend. AssemblyAI: They're positioning as the developer-friendly, API-first alternative to Deepgram and Rev AI — competitive on price at scale but differentiated by the breadth of AI features (LLM Gateway, multichannel, etc.). The AWS Marketplace listing signals they're actively chasing enterprise procurement budgets.
Still deciding? See the best Murf alternatives or the best AssemblyAI alternatives, ranked with verified pricing.
Keep tabs on both.
We'll monitor pricing changes for Murf and AssemblyAI and let you know when something moves. See how competitor pricing monitoring works.