Murf vs AssemblyAI Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Murf | AssemblyAI | |
|---|---|---|
| Starts at | $29/mo | Custom |
| Number of plans | 4 | 2 |
| Free plan | ||
| Free trial | ||
| Pricing model | flat-rate | usage-based |
Free
- 10 Projects
- 10 minutes of Voice Generation
- 1 Editor
Creator
- 100 Projects
- 24 hrs/Year of Voice Generation
- 1 Editor
- All 200+ Voices, Styles & Tonalities
- Multi-Native Voices
- Unlimited Downloads
- Canva Integration
- Commercial Rights
Business
Popular- 500 Projects
- 96 hrs/Year of Voice Generation
- 1 Editor
- Business License
- Emphasis
- Variability
- Say It My Way
- Powerpoint Integration
- Audio to Text
- Murf voices for windows apps
Enterprise
- Custom Projects
- Unlimited Voice Generation
- Custom Editors
- Sharing & Collaboration
- Enterprise Grade Features
- AI Translation
- Single Sign-on (SSO)
- No Training on your Data
- Master Service Agreement
- IT Security Assessment
- PO & Invoicing
- Custom Voice Clones (Add-on)
- Customer Success Manager
Pay as you go
- Universal-3.5 Pro ($0.21/hr)
- Universal-2 ($0.15/hr)
- Universal-3.5 Pro Realtime ($0.45/hr)
- Universal-Streaming ($0.15/hr)
- Universal-Streaming Multilingual ($0.15/hr)
- Sync API ($0.45/hr)
- Voice Agent API ($4.50/hr)
- Speaker Diarization ($0.02/hr pre-recorded, $0.12/hr realtime)
- Medical Mode ($0.15/hr)
- Keyterms Prompting
- Prompting ($0.05/hr)
- Speaker Identification ($0.02/hr)
- Translation ($0.06/hr)
- Custom Formatting ($0.03/hr)
- Entity Detection ($0.08/hr)
- Sentiment Analysis ($0.02/hr)
- Auto Chapters ($0.08/hr)
- Key Phrases ($0.01/hr)
- Topic Detection ($0.15/hr)
- Summarization ($0.03/hr)
- Profanity Filtering ($0.01/hr)
- PII Audio Redaction ($0.05/hr)
- PII Text Redaction ($0.08/hr)
- Content Moderation ($0.15/hr)
- LLM Gateway
- No minimum commitments
- No credit card required to start
Custom
- Custom rate limits
- Enhanced concurrency
- Enterprise-grade flexibility
- Volume-based pricing
- Custom starting concurrency limits
Murf vs AssemblyAI FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. Murf uses flat-rate pricing, while AssemblyAI goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Murf: At $19/mo annually, Murf is priced aggressively against ElevenLabs and Descript's voice features, positioning itself as the accessible mid-market option for content creators and small teams. They're not chasing the cheapest label — the 'Best Value' badge on Business at $66/mo signals they want teams, not just solo hobbyists. AssemblyAI: They're positioning as the developer-friendly, API-first alternative to Deepgram and Rev AI — competitive on price at scale but differentiated by the breadth of AI features (LLM Gateway, multichannel, etc.). The AWS Marketplace listing signals they're actively chasing enterprise procurement budgets.
Keep tabs on both.
We'll monitor pricing changes for Murf and AssemblyAI and let you know when something moves.