Attentive vs CleverTap Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Attentive CleverTap
Starts at Custom $85/mo
Number of plans 0 3
Free plan
Free trial
Pricing model N/A hybrid

Core

$85/mo
  • Starter CleverAI™ tokens included
  • On-brand content creation
  • Omnichannel engagement
  • Real-time behavioral segmentation
  • Built-in experimentation and analytics

Pro

Custom
  • Starter CleverAI™ tokens included
  • Automated segmentation
  • In-depth insights
  • Send time and channel optimization
  • Personalization across touchpoints

Ultimate

Popular
Custom
  • Starter CleverAI™ tokens included
  • AI-powered journey automation
  • Predictive segments with explainability
  • Real-time, 1:1 recommendations
  • Up to 10 years of data retention

Attentive vs CleverTap FAQ

Which one is cheaper?
One or both use custom pricing, so it depends on your specific needs.
Can I use either one for free?
Neither has a free plan. But CleverTap offers a free trial.
How do they charge?
Check each product's pricing page for the latest details on how billing works.
Which one is a better deal?
Depends on what you need. CleverTap: The $85/mo entry point (before the 90%-off gimmick) puts CleverTap in mid-market territory — not a budget tool, but not positioned as a premium enterprise suite at first glance either. The real strategy is landing self-serve customers cheap on Core, then quietly becoming an enterprise, quote-only vendor the moment you need real scale.

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