Attentive vs Customer.io Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Attentive | Customer.io | |
|---|---|---|
| Starts at | Custom | $100/mo |
| Number of plans | 0 | 3 |
| Free plan | — | — |
| Free trial | — | — |
| Pricing model | N/A | hybrid |
Essentials
- 5k profiles (people + objects)
- AI Agent with core execution skills
- 1 million emails per month
- 2 object types
- Visual workflow builder
- LLM actions with 100K credit sample
- Email and community support
- Basic data integrations
Premium
- Custom profile volume & pricing
- Custom email volume & pricing
- 10 object types
- Elevated Agent limits + custom skills
- Daily Routines (scheduled tasks)
- Premium chat & email support
- 90-day onboarding support
- HIPAA Compliance*
- Premium data integrations
Enterprise
- Our best pricing on profile & email volume
- Custom Agent limits + execution skills
- Priority technical support
- Migration support*
- Dedicated Customer Success Manager*
- Dedicated hardware
- Audit logging & data governance
- Dedicated Technical Implementation Specialist*
- Shared Slack channel*
Attentive vs Customer.io FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Neither has a free plan.
- How do they charge?
- Check each product's pricing page for the latest details on how billing works.
- Which one is a better deal?
- Depends on what you need. Customer.io: Customer.io sits in the mid-to-premium tier of the marketing automation space — pricier than bare-bones ESPs like Mailchimp but cheaper and more flexible than enterprise suites like Braze or Iterable at scale. They're clearly chasing product-led growth teams and startups (hence the 12-month free Startup Program) who'll grow into Premium as they mature.
Still deciding? See the best Attentive alternatives or the best Customer.io alternatives, ranked with verified pricing.
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