Attentive vs FirstPromoter Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Attentive FirstPromoter
Starts at Custom $49/mo
Number of plans 0 3
Free plan
Free trial
Pricing model N/A usage-based

Starter

$49/mo
  • Email marketing automation
  • Broadcast emails
  • Brandable affiliate dashboard
  • Custom signup fields
  • W-9/W-8BEN tax form collection
  • Your own domain for the affiliate dashboard
  • Embed affiliate dashboard inside your own website
  • Custom CSS and Javascript
  • Powered by link removed from affiliate dashboard and emails
  • 18 Data Points grouped by days, weeks, months or years
  • Campaigns Reports
  • Promoters Reports
  • Traffic Sources
  • Landing Pages
  • Download as CSV or JSON
  • Personalized referral links
  • Link & coupon tracking
  • Website visitors
  • Maximum campaigns
  • Webhooks and API
  • Zapier integration
  • Make integration
  • Albato integration
  • Auto create coupons in Stripe
  • Multiple tracking coupons per affiliate
  • Affiliates can add their own promotion code
  • Affiliates can customize promotion code
  • Quick mass PayPal & Wise bulk payouts
  • One-click Stripe Payouts
  • Multi-tiered commissions
  • Stripe historical import
  • One-click direct PayPal payouts
  • Invoicing for EU companies
  • Non-monetary rewards
  • Managed Auto Payouts
  • Self-referral detection
  • Ad-traffic detection
  • Prevent bot signups on affiliate portal with reCAPTCHA
  • Automatic tracking of chargebacks and refunds
  • Require manual approval for commissions above a certain amount
  • Maximum affiliates
  • Team members
  • Custom roles & permissions
  • Activity logs
  • SSO
  • Post-back URL

Business

Popular
$99/mo
  • Email marketing automation
  • Broadcast emails
  • Brandable affiliate dashboard
  • Custom signup fields
  • W-9/W-8BEN tax form collection
  • Your own domain for the affiliate dashboard
  • Embed affiliate dashboard inside your own website
  • Custom CSS and Javascript
  • Powered by link removed from affiliate dashboard and emails
  • 18 Data Points grouped by days, weeks, months or years
  • Campaigns Reports
  • Promoters Reports
  • Traffic Sources
  • Landing Pages
  • Download as CSV or JSON
  • Personalized referral links
  • Link & coupon tracking
  • Website visitors
  • Maximum campaigns
  • Manage multiple websites (Different domains)
  • Webhooks and API
  • Zapier integration
  • Make integration
  • Albato integration
  • Auto create coupons in Stripe
  • Multiple tracking coupons per affiliate
  • Affiliates can add their own promotion code
  • Affiliates can customize promotion code
  • Quick mass PayPal & Wise bulk payouts
  • One-click Stripe Payouts
  • Multi-tiered commissions
  • Stripe historical import
  • One-click direct PayPal payouts
  • Invoicing for EU companies
  • Non-monetary rewards
  • Managed Auto Payouts
  • Self-referral detection
  • Ad-traffic detection
  • Prevent bot signups on affiliate portal with reCAPTCHA
  • Automatic tracking of chargebacks and refunds
  • Require manual approval for commissions above a certain amount
  • Maximum affiliates
  • Team members
  • Custom roles & permissions
  • Activity logs
  • SSO
  • Post-back URL

Enterprise

$149/mo
  • Email marketing automation
  • Broadcast emails
  • Brandable affiliate dashboard
  • Custom signup fields
  • W-9/W-8BEN tax form collection
  • Your own domain for the affiliate dashboard
  • Embed affiliate dashboard inside your own website
  • Custom CSS and Javascript
  • Powered by link removed from affiliate dashboard and emails
  • 18 Data Points grouped by days, weeks, months or years
  • Campaigns Reports
  • Promoters Reports
  • Traffic Sources
  • Landing Pages
  • Download as CSV or JSON
  • Personalized referral links
  • Link & coupon tracking
  • Website visitors
  • Maximum campaigns
  • Manage multiple websites (Different domains)
  • Webhooks and API
  • Zapier integration
  • Make integration
  • Albato integration
  • Auto create coupons in Stripe
  • Multiple tracking coupons per affiliate
  • Affiliates can add their own promotion code
  • Affiliates can customize promotion code
  • Quick mass PayPal & Wise bulk payouts
  • One-click Stripe Payouts
  • Multi-tiered commissions
  • Stripe historical import
  • One-click direct PayPal payouts
  • Invoicing for EU companies
  • Non-monetary rewards
  • Managed Auto Payouts
  • Self-referral detection
  • Ad-traffic detection
  • Prevent bot signups on affiliate portal with reCAPTCHA
  • Automatic tracking of chargebacks and refunds
  • Require manual approval for commissions above a certain amount
  • Maximum affiliates
  • Team members
  • Custom roles & permissions
  • Activity logs
  • SSO
  • Post-back URL

Attentive vs FirstPromoter FAQ

Which one is cheaper?
One or both use custom pricing, so it depends on your specific needs.
Can I use either one for free?
Neither has a free plan. But FirstPromoter offers a free trial.
How do they charge?
Check each product's pricing page for the latest details on how billing works.
Which one is a better deal?
Depends on what you need. FirstPromoter: At $49-$149/mo, FirstPromoter sits mid-market — pricier than bare-bones referral tools but well under enterprise affiliate platforms that run into the thousands. They're clearly chasing SaaS companies serious enough about affiliate/referral marketing to pay real money, not hobbyists testing the waters with a free tool.

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