Attio vs Zoho CRM Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Free
- Real-time contact syncing
- Automatic data enrichment
- Up to 3 seats
Plus
- Private lists
- Enhanced email sending
- Up to 10 seats
Pro
Popular- Call Intelligence & sequences
- Permission controls
- Advanced reporting
Enterprise
- Unlimited objects
- Unlimited teams
- Security and admin controls
Free
- Contact management
- Follow-up reminders
- Workflow automation
- Custom email templates
- Tasks, meetings & calls
- Data import and export
- Standard reports
- APIs
- Mobile apps
Standard
- Email integration & mass emails
- Built-in calling
- Multiple sales pipelines
- Calendar integration
- Data capture via forms
- Sales forecasting
- Data enrichment
- Custom modules
- HIPAA compliance
- Gmail and Outlook integration
- Slack, Zoom, Teams integration
Professional
Popular- AI agents
- Process management
- Inventory management
- Predictive intelligence
- Unlimited reports
- Configure, Price, Quote (CPQ)
- Custom portals
- Customer journeys
- Web-to-case forms
- Customer portals
- Google Ads integration
Enterprise
- Multi-team management
- Reporting hierarchy
- Custom buttons and functions
- Extended field types
- Sequential data collection
- Approval process
- Account Based Marketing
- Developer sandbox
- Field-level encryption
- Extended AI capabilities
- QuickBooks integration
Ultimate
- Enhanced feature limits
- Consulting
- Migration assistance
- Custom AI/ML
- Data preparation
Attio vs Zoho CRM FAQ
- Which one is cheaper?
- Zoho CRM is the cheaper option, starting at $14/mo vs $44/mo for Attio.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Both use a per-seat model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Attio: Attio sits in the mid-to-premium range for modern CRMs — more expensive than legacy tools like HubSpot's starter tiers but positioned as a sleeker, more flexible alternative to Salesforce for tech-forward teams. They're clearly going after product-led growth companies and startups that find traditional CRMs too rigid. Zoho CRM: Zoho is clearly gunning for the SMB and mid-market teams who find Salesforce overkill and HubSpot's per-seat costs hard to justify — $14 to $52 is aggressive value for the feature depth on offer. They're not trying to win enterprise deals; they're trying to be the obvious choice for cost-conscious buyers who still want a full-featured CRM.
Keep tabs on both.
We'll monitor pricing changes for Attio and Zoho CRM and let you know when something moves.