Awario vs Planable Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Starter
- 3 topics to monitor
- Unlimited keywords per topic
- 30,000 new mentions/mo
- 5,000 stored mentions per topic
- 1 team member
- Boolean search
Pro
Popular- 15 topics to monitor
- Unlimited keywords per topic
- 300,000 new mentions/mo
- 15,000 stored mentions per topic
- 10 team members
- Boolean search
- Data export
- PDF reports
Enterprise
- 100 topics to monitor
- Unlimited keywords per topic
- 1,000,000 new mentions/mo
- 50,000 stored mentions per topic
- Unlimited team members
- Boolean search
- Data export
- PDF reports
- White-label reports
- API
Basic
- 60 posts/ workspace/ month
- Unlimited users
- 4 social pages/ workspace
- 2 types of approval
- Feed & Calendar views
- 3 campaigns/ workspace
- MCP Connector
Pro
Popular- 150 posts/ workspace/ month
- Unlimited users
- 10 social pages/ workspace
- 3 types of approval
- Feed, Calendar & Grid views
- 10 campaigns/ workspace
- MCP Connector
- Public API
Enterprise
- Unlimited posts
- Multi-level approvals
- Feed, Calendar, Grid & List views
- Pay by bank/ wire transfer
- Dedicated account manager
- Unlimited campaigns
- SSO integration
- MCP Connector
- Public API
- Social inbox add-on available
- Analytics add-on available
Awario vs Planable FAQ
- Which one is cheaper?
- Planable is the cheaper option, starting at $33/mo vs $49/mo for Awario.
- Can I use either one for free?
- Neither has a free plan. But Awario and Planable offer a free trial.
- How do they charge?
- Different approach here. Awario uses flat-rate pricing, while Planable goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Awario: Awario sits in the mid-market lane — pricier than bare-bones mention trackers but nowhere near what Brandwatch or Sprinklr charge, so it's aimed at SMBs and agencies who want real social listening without enterprise procurement headaches. The jump from $149 to $399 (or a custom quote) signals they're still chasing bigger accounts without fully committing to enterprise-grade pricing complexity. Planable: At $33-49/mo, Planable sits in the mid-market, undercutting heavyweights like Sprout Social or Hootsuite Team plans that often start north of $100/mo per user. They're clearly courting small-to-mid agencies and marketing teams who want collaboration polish without enterprise-level spend.
Keep tabs on both.
We'll monitor pricing changes for Awario and Planable and let you know when something moves.