Awario vs Publer Pricing (2026)

Which one is cheaper?

Publer is the cheaper option, starting at $5/mo vs $49/mo for Awario.

Can I use either one for free?

Publer has a free plan. Awario doesn't — though they do offer a free trial.

How do they charge?

Different approach here. Awario uses flat-rate pricing, while Publer goes with hybrid. That changes the math depending on your team size and usage.

Which one is a better deal?

Depends on what you need. Awario: Awario sits in the mid-market lane — pricier than bare-bones mention trackers but way cheaper than enterprise suites like Brandwatch or Sprinklr. It's clearly courting small-to-mid marketing teams who want social listening depth without paying enterprise-software prices. Publer: At $5-10/mo base, Publer undercuts most of the social media management category by a wide margin — tools like Hootsuite or Sprout Social start well into the double or triple digits. They're clearly playing the value card, going after price-sensitive freelancers and small businesses who feel priced out by the bigger names.

Still deciding? See the best Awario alternatives or the best Publer alternatives, ranked with verified pricing.