AWeber vs Benchmark Email Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

AWeber Benchmark Email
Starts at $12/mo $19/mo
Number of plans 3 3
Free plan
Free trial
Pricing model hybrid hybrid

Done For You

$20/mo
  • List details & branding setup
  • 1 Branded email template created
  • 1 Professional landing page created
  • 1 Branded thank you page
  • 1 Signup form created
  • Newsletter drafts delivered weekly
  • 1:1 setup call
  • 30 days unlimited edits

Plus

Popular
$20/mo
  • Send 12x subscriber max, monthly
  • Unlimited email lists
  • Unlimited landing pages
  • Unlimited email automations
  • Unlimited custom segments
  • Unlimited users
  • Priority, 24/7 support
  • Advanced reporting and analytics
  • Advanced landing page features
  • Sales tracking and low transaction fees
  • Remove AWeber branding

Lite

$12/mo
  • Send 10x subscriber max, monthly
  • 1 Email list
  • 3 Landing pages
  • 3 Email automations
  • 3 Users
  • 1 Custom segment
  • 24/7 Support
  • Advanced message analytics

Free

$0/mo
  • Includes 500 contacts.

Pro

Popular
$19/mo
  • Everything you need to send impactful email marketing campaigns.

Enterprise

Custom
  • Have more than 100,000 contacts?
  • Customized for large senders, backed by premium email marketing support.

AWeber vs Benchmark Email FAQ

Which one is cheaper?
AWeber starts lower at $12/mo, compared to $19/mo for Benchmark Email.
Can I use either one for free?
Benchmark Email has a free plan. AWeber doesn't — though they do offer a free trial.
How do they charge?
Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
Which one is a better deal?
Depends on what you need. AWeber: At $12.50-$20/mo starting price, AWeber sits squarely in the budget-to-mid-tier bracket of email marketing tools, undercutting Mailchimp and ActiveCampaign's entry points while still offering paid automation. They're chasing small businesses and solopreneurs who got burned by Mailchimp's pricing creep but aren't ready for enterprise-grade platforms. Benchmark Email: At $19/mo for 1,000 contacts, Benchmark sits in the budget-to-mid range of the email marketing pack, undercutting the likes of Mailchimp and Klaviyo at similar list sizes. They're clearly chasing small businesses and solopreneurs who want cheap entry pricing without a free trial gate to jump through.

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