Balsamiq vs Marvel Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Balsamiq Marvel
Starts at $16/mo $12/mo
Number of plans 3 4
Free plan
Free trial
Pricing model per-seat per-seat

Starter

$16/mo
  • Up to 10 projects
  • Invite unlimited reviewers
  • 500 monthly Balsamiq AI credits per editor
  • Slack integration
  • Create custom, reusable UI components
  • Export to PDF or image

Teams

Popular
$24/mo
  • Up to 100 projects
  • Invite unlimited reviewers
  • 1,000 monthly Balsamiq AI credits per editor
  • Billing admin role and permissions
  • Create custom, reusable UI components
  • Export to PDF or image
  • Priority support

Enterprise

$35/mo
  • Up to 400 projects
  • 2,500 monthly Balsamiq AI credits per editor
  • SSO with SAML
  • Legal and security review support
  • Data storage in the US or EU
  • Premium support

Free

$0/mo
  • Start with 1 user
  • 1 project

Pro

$12/mo
  • Start with 1 user
  • Unlimited Projects
  • 3 active user tests
  • Download prototypes or designs
  • Remove Marvel branding

Team

$42/mo
  • Starts at 3 users
  • Unlimited Projects
  • 10 active user tests
  • Download prototypes or designs
  • Remove Marvel branding
  • Premium support

Enterprise

Custom
  • Unlimited users
  • Unlimited projects
  • Unlimited User Tests
  • Download prototypes and designs
  • Dedicated support
  • Remove Marvel branding
  • Invite-only projects
  • Advanced security settings
  • Single Sign-On (SSO)
  • Invoice/custom billing

Balsamiq vs Marvel FAQ

Which one is cheaper?
Marvel is the cheaper option, starting at $12/mo vs $16/mo for Balsamiq.
Can I use either one for free?
Marvel has a free plan. Balsamiq doesn't — though they do offer a free trial.
How do they charge?
Both use a per-seat model, so the comparison is straightforward — it comes down to features and limits at each price point.
Which one is a better deal?
Depends on what you need. Balsamiq: Balsamiq sits at the budget-to-mid end of the design tool market, well below Figma or Sketch on price, and they're leaning into that. They're not chasing enterprise design teams — they're targeting PMs, BAs, and scrappy product teams who want low-fidelity wireframing without a steep learning curve or a steep bill. Marvel: Marvel sits at the budget-to-mid end of the prototyping category — cheaper than Figma's full suite or InVision's team plans, which makes them a credible option for cost-conscious teams or those who just need lightweight prototyping without a full design system tool. They're clearly going after SMBs and edu users, not enterprise-first buyers.

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