Balsamiq vs Zeplin Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Balsamiq Zeplin
Starts at $16/mo $12/mo
Number of plans 3 4
Free plan
Free trial
Pricing model per-seat hybrid

Starter

$16/mo
  • Up to 10 projects
  • Invite unlimited reviewers
  • 500 monthly Balsamiq AI credits per editor
  • Slack integration
  • Create custom, reusable UI components
  • Export to PDF or image

Teams

Popular
$24/mo
  • Up to 100 projects
  • Invite unlimited reviewers
  • 1,000 monthly Balsamiq AI credits per editor
  • Billing admin role and permissions
  • Create custom, reusable UI components
  • Export to PDF or image
  • Priority support

Enterprise

$35/mo
  • Up to 400 projects
  • 2,500 monthly Balsamiq AI credits per editor
  • SSO with SAML
  • Legal and security review support
  • Data storage in the US or EU
  • Premium support

Free

$0/mo
  • Unlimited users*
  • Plenty of screens to start (100)
  • AI Beta: Limited usage

Basic

$13/mo
  • Unlimited users*
  • Practically unlimited screens (1,000 per project)
  • AI Beta: Basic usage

Advanced

$12/mo
  • Team workspace*
  • Unlimited screens
  • Flow Boards
  • Advanced user permissions
  • Unlimited reviewers
  • AI Beta: More usage

Enterprise

Custom
  • AI Beta: Even more usage
  • Single sign-on, MFA, and SCIM
  • Invoiced billing (Bank transfer)
  • Activity Logs
  • Success Manager
  • 24-hour support SLA

Balsamiq vs Zeplin FAQ

Which one is cheaper?
Zeplin is the cheaper option, starting at $12/mo vs $16/mo for Balsamiq.
Can I use either one for free?
Zeplin has a free plan. Balsamiq doesn't — though they do offer a free trial.
How do they charge?
Different approach here. Balsamiq uses per-seat pricing, while Zeplin goes with hybrid. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Balsamiq: Balsamiq sits at the budget-to-mid end of the design tool market, well below Figma or Sketch on price, and they're leaning into that. They're not chasing enterprise design teams — they're targeting PMs, BAs, and scrappy product teams who want low-fidelity wireframing without a steep learning curve or a steep bill. Zeplin: At $13.75/mo for a single project, Zeplin isn't trying to be the budget option — they're positioned mid-market for design-dev handoff, competing with Figma's built-in dev mode and tools like Avocode. They're betting on workflow depth over price, targeting teams that treat handoff as a dedicated process rather than a Figma sidebar.

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