Baremetrics vs VWO Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Baremetrics | VWO | |
|---|---|---|
| Starts at | $49/mo | Custom |
| Number of plans | 3 | 3 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | hybrid | custom |
Launch
- Subscription Analytics
- Trial Insights
- Automated Email Reports
- Autogenerated Segments
- Data Enrichment
- Chat Support
Growth
Popular- Custom Dashboards
- Unlimited Segmentation
- Benchmarks
- Advanced Exports
- Goal Tracking
- Slack Integration
- Intercom Integration
Scale
- Scenario Planning
- Budget and Expense Tracking
- Analytics API
- Dedicated Support Rep
Enterprise
- Dedicated CSM & 1:1 Training
- All Targeting & Reporting Options
- Mutually Exclusive Groups
- Single Sign On (SSO)
- API Access
- 24x7 Support
Pro
- Advanced Targeting & Reporting
- Guardrails Metrics
- Multi Variate Testing
- Pull Data via Integrations
- Download & Share Report
- Advanced Support
Growth
- Visual & Code Editor
- Unlimited Variation & Metrics
- Enhanced Targeting
- Download & Share Report Summary
- Enhanced Support
- No Data Retention Restriction
- Wandz Core
Baremetrics vs VWO FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- VWO has a free plan. Baremetrics doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Baremetrics uses hybrid pricing, while VWO goes with custom. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Baremetrics: This sits mid-to-premium in the subscription analytics space, priced well above bare-bones MRR trackers but positioned as the analytics-plus-recovery layer for revenue teams who've outgrown spreadsheets. They're chasing funded SaaS companies with real ARR to protect, not scrappy bootstrappers — the lack of a free plan makes that pretty clear. VWO: VWO is playing the mid-market-to-enterprise game, competing directly with Optimizely and AB Tasty rather than trying to undercut Statsig or LaunchDarkly on developer tooling. The breadth of product lines (eight distinct tools) signals they're pitching platform consolidation, not point-solution pricing.
Still deciding? See the best Baremetrics alternatives or the best VWO alternatives, ranked with verified pricing.
Keep tabs on both.
We'll monitor pricing changes for Baremetrics and VWO and let you know when something moves.