Benchmark Email vs Campaign Monitor Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Benchmark Email pricing Campaign Monitor pricing
Starts at $19/mo $11/mo
Number of plans 3 4
Free plan
Free trial — —
Pricing model hybrid hybrid

Price is one row. To weigh the features too, use our feature comparison template →

Free

$0/mo
  • Includes 500 contacts.

Pro

Popular
$19/mo
  • Everything you need to send impactful email marketing campaigns.

Enterprise

Custom
  • Customized for large senders, backed by premium email marketing support.

Lite

$11/mo
  • 5x subscriber emails/month
  • Select core features like custom coded templates, drip campaigns, and unlimited signup forms
  • Advanced email features like AI Writer, automated emails access, pre-built journeys, and transactional emails
  • Option to purchase drag-and-drop website builder

Essentials

Popular
$27/mo
  • Unlimited email sends
  • Priority level support
  • All core features included
  • Unlimited access to AI-powered email features
  • Unlimited automated emails
  • Inbox preview
  • Marketing Studio (NEW)- Generate on-brand emails, images, translations, and social posts

Premier

$153/mo
  • Premier level support, including phone support
  • Advanced, pre-built engagement segments
  • Send time optimization
  • Email section locking

Enterprise

Custom
  • Custom annual contract with predictable, consolidated billing
  • Dedicated account manager and customer success partner
  • Multi-brand and multi-team account management

Benchmark Email vs Campaign Monitor FAQ

Which one is cheaper?
Campaign Monitor is the cheaper option, starting at $11/mo vs $19/mo for Benchmark Email.
Can I use either one for free?
Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
How do they charge?
Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
Which one is a better deal?
Depends on what you need. Benchmark Email: Sitting in the budget-to-mid range against Mailchimp and Constant Contact, Benchmark leans on that $19 entry point plus the annual discount to look cheap without the two-week free trial crutch. They're chasing small businesses and solopreneurs who want predictable low costs over feature depth, not enterprise marketers. Campaign Monitor: They're mid-market — pricier than bare-bones tools like MailerLite but cheaper than enterprise-first platforms like Klaviyo at scale, positioning themselves as the 'grew-up-but-not-corporate' option for small-to-mid marketing teams who've outgrown DIY tools.

Still deciding? See the best Benchmark Email alternatives or the best Campaign Monitor alternatives, ranked with verified pricing.

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