Benchmark Email vs Loops Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Benchmark Email | Loops | |
|---|---|---|
| Starts at | Custom | Custom |
| Number of plans | 0 | 1 |
| Free plan | — | |
| Free trial | — | — |
| Pricing model | N/A | usage-based |
Early Stage Plan
- Up to 4,000 sends/month (enough for weekly emails)
- Up to 10 emails per second
- All features included
- Includes a small "Powered by Loops" footer
Benchmark Email vs Loops FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Loops has a free plan. Benchmark Email doesn't — you'll need to pay from day one.
- How do they charge?
- Check each product's pricing page for the latest details on how billing works.
- Which one is a better deal?
- Depends on what you need. Loops: Loops is positioning squarely against Mailchimp and ConvertKit for the startup/SaaS crowd, likely undercutting both on price while bundling transactional email that competitors charge extra for. They're going after teams who find legacy email tools bloated and overpriced.
Keep tabs on both.
We'll monitor pricing changes for Benchmark Email and Loops and let you know when something moves.