Benchmark Email vs Zoho Campaigns Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Benchmark Email | Zoho Campaigns | |
|---|---|---|
| Starts at | Custom | $3/mo |
| Number of plans | 0 | 3 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | N/A | usage-based |
Forever free
- Up to 2K contacts
- 6,000 emails/month
- 5 users
- Signup forms
- Limited ready-to-use email templates
- Compliance check
STANDARD
Popular- Unlimited emails
- 10 users
- Basic segmentation
- Access to all ready-to-use email templates
- Basic drag-and-drop workflows
- Email attachments
- SMS marketing
- Dedicated IP
PROFESSIONAL
- Unlimited emails
- 20 users
- Advanced segmentation
- Contact scoring and tags
- Advanced drag-and-drop workflows
- Cart abandonment and purchase follow-ups with workflows
- Pop-up forms
- Dynamic content
- Email polls
- Batch sending
- Recipient time zone sends
- Recipient optimal open time sends
- SMS marketing
- Dedicated IP
Benchmark Email vs Zoho Campaigns FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Zoho Campaigns has a free plan. Benchmark Email doesn't — you'll need to pay from day one.
- How do they charge?
- Check each product's pricing page for the latest details on how billing works.
- Which one is a better deal?
- Depends on what you need. Zoho Campaigns: At $3–$4.50/mo for 500 contacts, Zoho Campaigns is firmly in the budget-friendly camp — undercutting Mailchimp and ActiveCampaign significantly at comparable contact counts. They're clearly going after cost-conscious SMBs and nonprofits (explicit discount offered) who want capable email marketing without paying premium-tool prices.
Keep tabs on both.
We'll monitor pricing changes for Benchmark Email and Zoho Campaigns and let you know when something moves.