Benchmark Email vs Zoho Campaigns Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Benchmark Email | Zoho Campaigns | |
|---|---|---|
| Starts at | $19/mo | $3/mo |
| Number of plans | 3 | 3 |
| Free plan | ||
| Free trial | — | |
| Pricing model | hybrid | usage-based |
Free
- Includes 500 contacts.
Pro
Popular- Everything you need to send impactful email marketing campaigns.
Enterprise
- Have more than 100,000 contacts?
- Customized for large senders, backed by premium email marketing support.
Forever Free
- Up to 2K contacts
- 6,000 emails/month
- 5 users
- Signup forms
- Limited ready-to-use email templates
- Compliance check
STANDARD
Popular- Unlimited emails
- 10 users
- Basic segmentation
- Access to all ready-to-use email templates
- Basic drag-and-drop workflows
- Email attachments
- SMS marketing (Add-on)
- Dedicated IP (Add-on)
PROFESSIONAL
- Unlimited emails
- 20 users
- Advanced segmentation
- Contact scoring and tags
- Advanced drag-and-drop workflows
- Cart abandonment and purchase follow-ups with workflows
- Pop-up forms
- Dynamic content
- Email polls
- Batch sending
- Recipient time zone sends
- Recipient optimal open time sends
- SMS marketing (Add-on)
- Dedicated IP (Add-on)
Benchmark Email vs Zoho Campaigns FAQ
- Which one is cheaper?
- Zoho Campaigns is the cheaper option, starting at $3/mo vs $19/mo for Benchmark Email.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. Benchmark Email uses hybrid pricing, while Zoho Campaigns goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Benchmark Email: At $19/mo for 1,000 contacts, Benchmark sits in the budget-to-mid range of the email marketing pack, undercutting the likes of Mailchimp and Klaviyo at similar list sizes. They're clearly chasing small businesses and solopreneurs who want cheap entry pricing without a free trial gate to jump through. Zoho Campaigns: At $3-4.5/mo for 500 contacts, Zoho Campaigns is aggressively cheap compared to Mailchimp or Constant Contact at similar list sizes — this is a value play aimed at budget-conscious SMBs and Zoho ecosystem users, not enterprises chasing premium deliverability or support.
Still deciding? See the best Benchmark Email alternatives or the best Zoho Campaigns alternatives, ranked with verified pricing.
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